The Alicia Motel, formerly the Star Motel, sits at 1200 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1200 Fremont St
Sign owner: 1200 Fremont LLC
Sign details: .30 acre lot that was bought in 2013 for $3 million dollars, but motel is currently not in business. Originally constructed in 1944.
Sign condition: 2 - all 3 (for Alicia Motel 1-3) signs are in bad condition, holes all over especially the bottoms, still mostly readable. Paint and letters chipping off, no traces of neon, bulbs, or anything that would've made it light up.
Sign form: Back-to-Back
Sign-specific description: Simple geometric shape, mostly rectangular, with an oval shape on top. Simple designed of the name of the motel, "Alicia" is in the oval shape bubble, "Motel" in the top rectangle shape. "Rooms Daily and weekly" along with the businesses old phone number on the bottom of the sign. Extremely faded yellow coloring, heavy sun damage and a lot of the paint is chipped off hardly legible. No visible lighting components of any kind on the sign. Is double sided but is not very tall, (maybe 10-15 feet tall).
Sign - type of display: Textual
Sign - media: Steel
Sign environment: Property is by a residential area, along with other motels and shopping centers
Sign manufacturer: No external markings for sign company or designer
Sign - date of redesign/move: was the "Star View" Motel before it turned into Alicia Motel in 2006, originally had neon but was removed once it changed to Alicia Motel.
Survey - research locations: Motel website, www.roadarch.com, assessor's website
Surveyor: Danny Jacobs
Survey - date completed: 2017-08-12
Sign keywords: Steel; Paint; Back to back; Backlit; Pole sign; Neon