Photos show Little Church of the West signs during the day and at night. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description.
Site name: Little Church of the West
Site address: 4617 S Las Vegas Blvd
Sign owner: Greg Smith
Sign details: The Little Church of the West now resides on the south end of the Strip, along the east side among the smaller roadside hotels. Surrounded with pleasant landscaping the property is a charming and welcome sight among the more barren area of the strip.
Sign condition: Structure 4 Surface 4 Lighting 5
Sign form: Pylon; Fascia
Sign-specific description: There are two specific signs which are significant to the property. The first being the double backed internally lit pylon roadside sign which sits on the east side of Las Vegas Blvd and faces east/west. The 10 feet at its widest, and thirty seven feet tall. The structure consists of a center pole upon which an internally lit plastic sculpted message board sits. Painted in an old west script upon the plastic are the words "Little Church Of The West Wedding Chapel," with painted scrollwork on the top and the bottom of the plane. The entire message board is bordered in neon. Sitting on top of the message cabinet is a small, sculpted apse and bell. The original sign from its original construction still exists atop the actual structure of the Little Church of the West. It is an image of a cross outlined in white neon.
Sign - type of display: Neon; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: none
Sign environment: The property sits among the dying roadside motel environment of the South end of Las Vegas Blvd It stands as on of the properties that is still in good repair. The pleasant landscaping and grass provide a pleasant establishment among the southern strip. It seems to capture the environment it has always tried to attain, of the picturesque country church.
Sign manufacturer: Larsen Sign
Sign - date of installation: It was originally part of William J. Moore's Last Frontier Village, which was assembled in the late 1950's. The current pylon sign was manufactured in 1996.
Sign - date of redesign/move: Originally, it resided in the Las Frontier until it was demolished in 1954. The Little Church of the West stood approximately in the spot where Sax Fifth Avenue is located. When the New Frontier was constructed, it was moved to the east side of the Strip approximately where the Silver Slipper was located. It stood in this location until 1978 when it was moved to the south edge of the Hacienda's property. The property was moved to its current location in 1996.
Sign - thematic influences: The thematic influence of the Little Church of the West draws from its original property which was the Old Western theme of the Frontier Hotel Casino. The Last Frontier Village was assembled from actual Western towns and reassembled on the Last Frontier's Property. With its wooden facade, brown color tones, script and pylon structure, the Little Church of the West rings true with its origins, while still incorporating the subtle elements of Las Vegas such as neon.
Sign - artistic significance: The Little Church of the West is reminiscent of old west theme which extends back to the very beginnings of Las Vegas and which dominated the themes for a period of time. " Before it became filled with themed western architecture, Las Vegas was an actual western town with a Spanish Style train station and false front facades fronting plank sidewalks"-Alan Hess, After Hours Architecture. Such properties, which dominated the early years of Las Vegas, were the Pioneer Club, the El Rancho Vegas, the El Cortez, the Last Frontier, Binion's Horseshoe, and the Silver Slipper.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Pylon; Fascia; Neon; Backlit; Steel; Plastic; Graphics; Paint

Florence McClure came to Las Vegas later in her life, but the state felt her presence and the community her contributions as if she were a native daughter. Introduced to the League of Women Voters in 1967, McClure met her political mentor Jean Ford and learned how to practice the core elements of democracy. She put those tools to work in a number of ways, however her participation in the creation of the Rape Crises Center and her advocacy for locating the women’s prison near Las Vegas are two of her long-lasting efforts. Florence Alberta Schilling was born in southern Illinois where she enjoyed the security of a tight-knit family and the independence to test her abilities growing up. She graduated from high school and attended the MacMurray College for Women at Jacksonville. With the attack on Pearl Harbor in 1941, she began a series of jobs working for the war effort. She moved to Ypsilanti, Michigan with a girlfriend to work at the Willow Run Army Airbase and then moved to Miami, Florida where she worked for the Provost Marshall in the Security and Intelligence Division. She met her husband, James McClure, at the time and they married in 1945. During the next several years, they raised a family and moved around the country and to Japan with the military. McClure came to Las Vegas in 1966 as part of her work in the hotel industry which she engaged in after her husband’s retirement from the military. She had worked in California and Miami Beach, but it was Burton Cohen in Los Angeles who invited her to join him in a move to Las Vegas to build the new Frontier Hotel and Casino. Following the completion of the Frontier, she moved to the Desert Inn with Cohen in 1967 and worked as the executive office manager. After a few years, she decided to leave the industry and complete her college education. She graduated from UNLV in 1971with a BA in Sociology with an emphasis on criminology. She was 50 years old. McClure had been a member of the League of Women Voters for a few years at that point and had learned the political process from Jean Ford and workshops on lobbying. She had numerous skills that were waiting to be tapped when she attended an informational meeting on the incidence of rape in the Las Vegas valley. From that meeting, a small group of individuals, including McClure, began the organization Community Action Against Rape (later renamed the Rape Crisis Center) in 1973. It was the first agency in the area devoted to serving individuals who had been assaulted and changing the laws on rape. The organization’s first office was set up in McClure’s home. Over the next decade, she worked to change attitudes and reshape policy by constantly raising the issues of sexual assault with police officers, emergency room doctors, judges, and legislators. Her role as an advocate took her into hospital emergency rooms and courtrooms to assist victims. It also took her to the state legislator to lobby repeatedly for a change in laws. During this period, journalist Jan Seagrave gave McClure the nickname “Hurricane Florence” - a fitting moniker that captured the force with which McClure attacked the issue. As a result of her efforts and those of the people with whom she worked, we now 1) recognize rape as a crime of assault; 2) forbid the sexual history of a rape victim from being used against her in court; and 3) recognize marital rape. In addition to learning about Florence McClure’s activities, the reader of this interview will gain information on the role of civic organizations like the League of Women Voters in engaging the voluntary efforts of women in the post-war years.

Daytime and nighttime views of the Grand Canyon Experience signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3791 S Las Vegas Blvd
Sign owner: M H & K Enterprises
Sign details: The Grand Canyon Experience is directly North of the MGM next to the GameWorks complex. Above the clear glass entrances to the outdoor scenic tour's facility is a large building front designed marquee design, as well as a smaller version over the entrance facing northwest.
Sign condition: Structure 5 Surface 3 Lighting 5
Sign form: Fascia
Sign-specific description: The marquee reads Grand Canyon in yellow channel letters outlined in yellow neon, the insides are orange with orange neon in the middle. Experience is spelled in a cursive style orange channel letters with orange neon and incandescent bulbs on the interior. The two texts are supported on a steel framework of interconnecting steel pipes. The shape looks as if it is a bow pointed toward the ground. Two steel poles run vertically approximately 16 feet from the edge of the support system. They run toward the ground against the wall and stop to square i18" tall 10 inch deep, yellow, message box with a black surface. The neon whit von inside of the red channel letters reads "Shop Grand Avenue" in an all caps Arial style text. Two halogen lamps project off of the top of the sign and illuminate a three-dimensional sculpted caricature of a hiker. The entire structure is supported on the West wall of the building. The logo itself spans seventy-eight and a half feet at it's widest and is approximately twenty-three feet tall. Below the NW entrance to the establishment, a smaller version of the giant marquee sign sits above the door. Aluminum channel letters spell " Grand Canyon," with orange argon on the interiors. Below that sits a three-tiered back lit message panel. It forms a shape reminiscent of an upside down step pyramid. The top section actually contains yellow argon in nine-inch cursive text spelling experience. The three stepped cabinet is of a polished aluminum. The text sits on sheet metal raceways.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Fiberglass; Plastic
Sign - non-neon treatments: Paint
Sign animation: Chasing, flashing, oscillating
Notes: The text, which resides on the southern wall and reads "Casino," is filled with incandescent bulbs that all illuminate at the same time, and oscillate. They then shut off at the same time, and then repeat. The raceways of incandescent bulbs chase each other while the neon, which surrounds the back lit, plastic, screens on this wall flash on then off. The bottom two raceways sandwiching the reflective panel chase from left to right, while the remainder of the raceways surrounding the signs, run right to left. The incandescent bulbs on the pylon chase each other gracefully up the length of the pylon. The animation is patterned so as to appear as if a section of several bulbs are pulsing its way up the towers, hugging the edge of the bulbous tops. The raceways continue around the east face of the building. The umbrellas in the plaza behind the pylon, also are animated with incandescent bulbs chasing each other downward along the raceways.
Sign environment: The Grand Canyon Experience is a rather large sign but is dwarfed by the immense MGM pylon just to the south of it. It is accented by faux rock serving as door jambs for the actual entrances.
Sign manufacturer: Mikohn Lighting and Sign
Sign - date of installation: 2000- 08
Sign - thematic influences: The actual theme of the sign is correspondent to that of the business, which the sign advertises. The text does not appear to be associated with any particular theme, but hold a style complimentary to each other. An element of theming is still evident with the faux rock facade, and the sculpted figure on top of the sign.
Sign - artistic significance: If not significant for simply combining different elements to create a completely self-contained sign, it fits into the movement in Las Vegas's history, which is geared more toward the family. The cartoon-like representation of a hiker, the fake rocks, the bright colors, and location in a strip mall, which centered on such establishments as Gameworks and M&M World, all point to the conclusion that families are welcome.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Fascia; Neon; Incandescent; Backlit; Steel; Fiberglass; Plastic; Paint