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Photographs of Bonanza Gift Shop, Las Vegas (Nev.), March 6, 2017

Date

2017-03-06
2017-08-12

Description

The Bonanza Gift Shop sits at 2440 South Las Vegas Boulevard. The shopping center holds a space of forty-thousand square feet and is self-proclaimed, "The World's Largest Gift Shop." Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign

Mixed Content

Meeting minutes for Consolidated Student Senate University of Nevada, Las Vegas, February 26, 1996

Date

1996-02-26

Description

Includes meeting agenda and minutes. CSUN Session 26 Meeting Minutes and Agendas.

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Meeting minutes for Consolidated Student Senate University of Nevada, Las Vegas, March 4, 1996

Date

1996-03-04

Description

Includes meeting agenda and minutes and information about senate bills and bylaws. CSUN Session 26 Meeting Minutes and Agendas.

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Transcript of interview with Sharon Walker by Barbara Tabach, October 8, 2014

Date

2014-10-08

Description

Sharon Walker is a real estate investor, retired stockbroker and former loan officer. She was born on December 8, 1949 in Toledo, Ohio, and moved to Las Vegas with her family in 1963, where they started Walker Furniture, a store which they later sold to the Alterwitz family. Sharon's father, Julius Walker, was also in the casino business, becoming an owner of the El Cortez Hotel and Casino with Jackie Gaughan. Her mother, Anne Walker was a founding member of the first local Hadassah, The Women?s Zionist Organization. Sharon continues the family tradition of being active in Hadassah as well as being a Board Member of Jewish Family Service Agency. In November 2014 she was an honoree of Hadassah Leadership. In this interview, Sharon describes her adolescence in Las Vegas and the differences in culture as compared to her childhood in Toledo, Ohio. She also recalls the Walker Furniture business, her father?s careers, and her uncles Ed ?E? Walker and Lou ?Paddock? Walker.

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Transcript of interview with Rabbi Sanford Akselrad by Barbara Tabach, October 29, 2014

Date

2014-10-29

Description

Sanford Akselrad is the rabbi at Congregation Ner Tamid. In this interview he describes his rabbinical training, coming to Las Vegas, and the growth of the congregation.

More inclined in his youth to pursue a career as a scientist than rabbi, Sanford Akselrad (1957- ) became the rabbi at Congregation Ner Tamid in 1988. Turning his tenure, Rabbi Akselrad has lead the congregation through its move from Emerson to Street to its permanent home on Green Valley Parkway and I-215 and shares a fun story about buying desks and chairs from the Clark County School District. He talks about many of the milestones including: Project Ezra which he started during the 2008 recession to help Jewish community members find jobs; the NextGen program which was initiated to bring young adults in their twenties and thirties back to the temple. For over twenty years Rabbi Akselrad was a member of the board of the Nevada Governor?s Council on Holocaust education, a topic that was the focus of his rabbinical thesis. He was the founding president of the Clark County Board of Rabbis and has served on the boards of the Jewish Federation of Las Vegas, Jewish Family Services, and the Humana Hospital Pastoral Advisory Board. He was also the chair of the Federation?s Community Relations Council (CRC). Rabbi Akselrad is a board member of the Anti-Defamation League Nevada region office and the Interfaith Council of Southern Nevada. Sanford Akselrad was born on October 6, 1957 in Oakland, California and raised in Palo Alto. He attended the University of California, Los Angeles and then went to graduate school at the Hebrew Union College Jewish Institute of Religion. He spent the first year of his graduate program in Israel, the next two in Los Angeles, and the final two years in Cincinnati, Ohio. Rabbi Akselrad met his wife Joni in Reno, Nevada and married her during his third year of rabbinical school. The couple has two children, CJ and Sam. After his ordination in 1984, Rabbi Akselrad was associate rabbi of Temple Israel in Columbus, Ohio, one of the largest Reform congregations in the Midwest. His choice of career was inspired by his father, Sidney Akselrad, who was a prominent rabbi involved in social justice issues and the Civil Rights Movement. Sanford Akselrad has followed his father?s example of community involvement, both in Las Vegas and on a national level: he served on the board of the National Conference of Community and Justice (NCJJ), he was chair of the NCJJ's Inter-faith Council, and he is active in the Union of Reform Judaism (URJ).

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Transcript of interview with Jim Marsh by Claytee D. White, June 5, 2012

Date

2012-06-05

Archival Collection

Description

Jim Marsh in Denver, Colorado. Father was the chief for the Colorado Patrol. Mother lived in Nebraska. Jim split time in both places while growing up. He was a service member of the Army and once getting out of the service he started his work with his father at a Ford dealership. Jim went on to work and own dealership in several different areas, Colorado, California, New Mexico, and Washington states before arriving in Las Vegas, NV in 1971. Once arriving in Las Vegas Marsh purchased a dealership called American Auto Mart. Around 1976 Jim Marsh bought the Santa Fe Saloon along with the twenty lots surrounding it for 12,500. This was his first experience in the gaming industry Marsh was the only dealership in the world for 25 years to have a gaming license in a new-car dealership. Marsh discovered interest in Belmont when there was a lone resident Rose Walter. The two bartered and Jim gained land in Belmont and went on to build a bar and church for the town. Marsh eventually went on to own the Skyline Casino. Jim Marsh founded the Nevada Auto Auction in 1987 on Las Vegas Boulevard South Eventually sold it and used the investment to build the Longstreet Casino. Marsh was' also a member of business organizations, Better Business Bureau and The Red Cross Marsh has been a member of the Salvation Army Advisory Board for at least 25 years. Tonopah is another location that Marsh has invested in. After leasing the gaming at the Mizpah Hotel to later buying the Valley Bank building and moving the gaming from Mizpah. It is still successful today. He also purchased the Tonopah Station House which is a hotel bar, and restaurant; along with owning the grocery store Scolari's next-door. Tonopah has proved to be a very good investment for Jim Marsh.

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Interview with John Shannon Coogan, September 15, 2006

Date

2006-09-15

Description

Narrator affiliation: Health Physicist, Reynolds Electrical and Engineering Company (REECo), Public Health Service (USPHS), Environmental Protection Agency (EPA)

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Linh Fee oral history interview: transcript

Date

2022-02-04

Archival Collection

Description

Oral history interview with Linh Fee conducted by Cecilia Winchell, Stefani Evans, and Jerwin Tiu on February 4, 2022 for Reflections: The Las Vegas Asian American and Pacific Islander Oral History Project. Linh Fee talks about her family life growing up in Oahu, Hawaii, how her parents met in Vietnam, and memories of her childhood with her six siblings. She shares how she moved to Las Vegas, Nevada to find work after graduating from college at the University of Hawaii and her brief time working in the hospitality industry as a cocktail server. Fee discusses her career change to become a dental hygienist and life with her husband and three children.

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Kochy Tang oral history interview: transcript

Date

2021-05-26

Archival Collection

Description

Oral history interview with Kochy Tang conducted by Kristel Peralta, Vanessa Concepcion, and Stefani Evans on May 26, 2021 for Reflections: The Las Vegas Asian American and Pacific Islander Oral History Project. Kochy gives a family history of her parents and how they both came to practice medicine; her father served in a Mobile Army Surgical Hospital during the Korean War and later practiced alternative medicine alongside Kochy's mother in San Francisco and Reno. Kochy shares her educational and employment path pursuing osteopathic medicine and how, with the help of Tony Marnell, she was able to open her pratice within the M Resort and Casino. She discusses her work as a Doctor of Osteopathy (D.O.) and the relationships she has built within the Las Vegas medical community.

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