Volume 11, number 5 edition of the University of Nevada, Las Vegas "The Alumni Journal."

In this interview, Letizia discusses her career, and breaking gender barriers in both broadcasting as well as in advertising. She also talks about how her family ended up settling in Las Vegas, and the evolution of her relationship with Judaism from childhood to adulthood, eventually leading to her leadership roles with Congregation Ner Tamid as well as Jewish Federation, where she is on the Board of Directors.

Marla R. Letizia is the founder of Big Traffic Mobile Billboards in Las Vegas, Nevada. The company operates mobile billboard advertising trucks and employs brand ambassadors to carry WOBI? walking billboards for retail, gaming, and entertainment clients such as Caesars entertainment, Tropicana, and Cirque Du Soleil. Letizia founded Big Traffic in 2001 after leaving a successful broadcast journalism career to raise her two children. She met her husband, Tom Letizia, while working at KLAS-TV Channel 8 as an assistant production manager. She later became the first female director of live television news broadcasts in Las Vegas at Channel 8. She also developed a TV show called "Las Vegas Turnaround" and a syndicated production called "The Parenting Network." Letizia grew up in Las Vegas, and is a former president of Congregation Ner Tamid and a founding member of the board of trustees of the Meadows School in Las Vegas. In this interview, Letizia discusses her career, and breaking gender barriers in both broadcasting as well as in advertising. She also talks about how her family ended up settling in Las Vegas, and the evolution of her relationship with Judaism from childhood to adulthood, eventually leading to her leadership roles with Congregation Ner Tamid as well as Jewish Federation, where she is on the Board of Directors.

In this interview, focused on the John S. Park neighborhood of Las Vegas, Arne Rosencrantz discusses his childhood growing up in Las Vegas. He talks about local businesses, including his father's furniture store, as well as schools and churches in the neighborhood.

Arne Rosencrantz remembers living on Beverly Way from 1954 to 1970. Like so many others from that era, he attended Fifth Street School, John S. Park Elementary School, John C. Fremont Middle School and graduated from Las Vegas High School. As a Jew, he was in a small minority, but fondly recalls growing up in the dense Mormon population of John S. Park Neighborhood. As a youngster, life in Las Vegas was filled with fun. The desert provided opportunity to hunt lizards and rabbits. Kids walked to school without concern. They played ball and found the Strip casinos welcoming to locals. He tells how the social issue of segregation of the 1960s did not affect him personally, but how local movie theatre owner Lloyd Katz fought to make his Huntridge and Fremont theatres integrated. He also reminisces about his father opening Hollywood Furniture and later Garrett's Furniture, which Arne operated until retiring in 2001. During the interview, he lists other furniture companies and the strong assortment of other retailers and restaurants that served the neighborhood.