Search Results
Photographs of Sahara Hotel and Casino signs, Las Vegas (Nev.), 2002
Date
2002
Archival Collection
Description
Nighttime views of the Sahara Hotel and Casino signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Sahara Hotel and Casino (Las Vegas, Nev.)
Site address: 2535 S Las Vegas Blvd
Sign owner: William Bennett
Sign details: The Sahara lies at the northern most end of the survey, on Sahara, and Las Vegas Blvd The Sahara was remodeled in the late nineties to create an entirely new facade utilizing a large pylon, a porte cochere and various independent illuminated signs. On the eastern side of the property another porte cochere is located just west of Paradise Rd. across the street from the Sahara's original pylon.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Fascia; Porte-cochère
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Flashing, oscillating
Sign environment: The Sahara utilizes many of the new elements of Las Vegas to create an environment. The western side of the property facing the strip is composed of a giant pylon, a domed porte cochere, and a roller coaster for the themed attraction incorporated into the property. To the north across Sahara Ave. the Holy Cow casino gives way to the distinctly older and smaller venues on the remaining northern stretch of the strip, while the entire heart of the boulevard lies to the South. Palm trees and various foliage surround winding drives which lead up to the open air dome, fore the circular valet. Along the twisting lanes leading to the parking garage, you can see fiberglass figures riding on camels, and various text signage upon the structures. Walking through the lush surroundings toward the north side of the property, you encounter the giant pylon, being able to walk right up next to it. The roar of the rollercoaster is rather deafening as it zooms right over a pedestrians head, as the signage for the NASCAR gives way to human sight.
Sign manufacturer: Mikhon Lighting and sign
Sign designer: New Pylon: Jack M. Larsen Jr. and Mikhon Lighting and sign
Sign - date of installation: 1996-2000
Sign - date of redesign/move: During the reconstruction which took place between 1996 and 2000, the original pylon was moved east across Paradise Rd
Sign - thematic influences: The theme of the Sahara is definitely linked to the desert theme so often seen throughout Las Vegas history. The name itself is the name of what is probably the most famous desert in the world. Elements of the design give way to this theme with rather heavy-handed iconography. Examples of this include the image of a camel on the pylon and rear porte cochere, as well as the statuary of men riding on camels. The text is the same classic Sahara text seen throughout the properties history, and definite reference the cure and angle of some Arabic writing, but also are linked to shapes seen in the architecture from that region of the world. Other properties which can be linked to this theme in Las Vegas History include, the Dunes, and the Aladdin. The Aladdin and the Sahara also share the trait of being a Vegas icon, revamped to meet the current trends of Las Vegas. The Sahara falls into that trend of being geared more toward the family theme these days, with the addition of the NASCAR Cafe as well as the roller coaster. The other property which incorporates a roller coaster is the New York New York.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Flashing; Oscillating; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Backlit; Steel; Plastic; Paint; Graphics
Site name: Sahara Hotel and Casino (Las Vegas, Nev.)
Site address: 2535 S Las Vegas Blvd
Sign owner: William Bennett
Sign details: The Sahara lies at the northern most end of the survey, on Sahara, and Las Vegas Blvd The Sahara was remodeled in the late nineties to create an entirely new facade utilizing a large pylon, a porte cochere and various independent illuminated signs. On the eastern side of the property another porte cochere is located just west of Paradise Rd. across the street from the Sahara's original pylon.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Fascia; Porte-cochère
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Flashing, oscillating
Sign environment: The Sahara utilizes many of the new elements of Las Vegas to create an environment. The western side of the property facing the strip is composed of a giant pylon, a domed porte cochere, and a roller coaster for the themed attraction incorporated into the property. To the north across Sahara Ave. the Holy Cow casino gives way to the distinctly older and smaller venues on the remaining northern stretch of the strip, while the entire heart of the boulevard lies to the South. Palm trees and various foliage surround winding drives which lead up to the open air dome, fore the circular valet. Along the twisting lanes leading to the parking garage, you can see fiberglass figures riding on camels, and various text signage upon the structures. Walking through the lush surroundings toward the north side of the property, you encounter the giant pylon, being able to walk right up next to it. The roar of the rollercoaster is rather deafening as it zooms right over a pedestrians head, as the signage for the NASCAR gives way to human sight.
Sign manufacturer: Mikhon Lighting and sign
Sign designer: New Pylon: Jack M. Larsen Jr. and Mikhon Lighting and sign
Sign - date of installation: 1996-2000
Sign - date of redesign/move: During the reconstruction which took place between 1996 and 2000, the original pylon was moved east across Paradise Rd
Sign - thematic influences: The theme of the Sahara is definitely linked to the desert theme so often seen throughout Las Vegas history. The name itself is the name of what is probably the most famous desert in the world. Elements of the design give way to this theme with rather heavy-handed iconography. Examples of this include the image of a camel on the pylon and rear porte cochere, as well as the statuary of men riding on camels. The text is the same classic Sahara text seen throughout the properties history, and definite reference the cure and angle of some Arabic writing, but also are linked to shapes seen in the architecture from that region of the world. Other properties which can be linked to this theme in Las Vegas History include, the Dunes, and the Aladdin. The Aladdin and the Sahara also share the trait of being a Vegas icon, revamped to meet the current trends of Las Vegas. The Sahara falls into that trend of being geared more toward the family theme these days, with the addition of the NASCAR Cafe as well as the roller coaster. The other property which incorporates a roller coaster is the New York New York.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Flashing; Oscillating; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Backlit; Steel; Plastic; Paint; Graphics
Mixed Content
Photographs of Starlite Motel at dusk, Las Vegas (Nev.), March 17, 2017
Date
2017-03-17
2017-09-05
Archival Collection
Description
The Starlite Motel sits at 1873 North Las Vegas Boulevard. Shortly after this photo was taken, the sign was scrubbed of its neon and made dormant. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1873 N Las Vegas Blvd
Sign owner: LAS VEGAS DRAGON HOTEL LLC
Sign details: This motel resides in North Las Vegas and is one of the few around that still offers traditional roadside lodging.
Sign condition: 5 - Sign was recently updated with was appears to be newer neon and a different color scheme, going with a bright blue and brown. New white vinyl letters have been added.
Sign form: Pole
Sign-specific description: Previous to the spring 2017 upgrade: This pole sign extends out toward the street for motorists and pedestrians to see. This pole is a bright red color. A four pointed red star sits at the top of the red pole for everyone to see. This is outlined with neon tubes that glow blue at night. In the spaces between the points of the star the neon tube is bent to create smaller points. In the middle of the star painted in bold white script is the word "Starlite." This is also outlined with neon tubes to glow at night. Under this is the word "VACANCY" painted in bold white text, but the neon tubes that outline it light up red. Attached to the point of the star that extends toward the road is a long, rectangular sign that reads "MOTEL" in bold white text with a black outline on a light blue background. Extending from the "MOTEL" sign towards the red star are 3 smaller four pointed stars that have incandescent light bulbs in their center and are outlined by neon tubes that glow blue at night. On top of the "MOTEL" sign is another one of these four pointed stars that sits on the outer edge of the sign. Next to this is a larger, light blue four pointed star with an incandescent light bulb in the center and a smaller four pointed star made from a neon tube surrounding the light bulb. The neon tube that outlines the larger portion of the star is bent to create smaller points in the portions of the star without points.
Sign - type of display: Neon and incandescent
Sign - media: Steel
Sign - non-neon treatments: Paint
Sign animation: Unknown since update
Sign environment: The surrounding properties are Jerry's Nugget and the Silver Nugget casinos. It is also just down the street from the Cultural Corridor which includes the Neon Museum and the Las Vegas Natural History Museum. The Las Vegas Library is also down the street.
Sign - date of installation: c. 1950s
Sign - date of redesign/move: Spring 2017
Sign - thematic influences: This property is one of many star-themed motels throughout the city. The 1950's was a popular time for space age/ star themed business due to the Space Age and explorations during this time period. Also, since the name of the property is the "Starlite Motel", the amount of stars included in this sign emphasizes this theme.
Sign - artistic significance: This sign has a heavy influence of the Space Age due to the stars throughout the sign that are telling of the theme for the property. The specific stars for this sign have a Googie-like influence as well because they are very stylized in a futuristic manner.
Survey - research locations: Assessor's website, roadarch.com
Survey - other remarks: http://www.roadsidepeek.com/roadusa/southwest/nevada/vegas/lvmotel/lvnorthmotel/index.htm#sta rlitemotel
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-05
Sign keywords: Neon; Incandescent; Steel; Paint; Pole sign
Site address: 1873 N Las Vegas Blvd
Sign owner: LAS VEGAS DRAGON HOTEL LLC
Sign details: This motel resides in North Las Vegas and is one of the few around that still offers traditional roadside lodging.
Sign condition: 5 - Sign was recently updated with was appears to be newer neon and a different color scheme, going with a bright blue and brown. New white vinyl letters have been added.
Sign form: Pole
Sign-specific description: Previous to the spring 2017 upgrade: This pole sign extends out toward the street for motorists and pedestrians to see. This pole is a bright red color. A four pointed red star sits at the top of the red pole for everyone to see. This is outlined with neon tubes that glow blue at night. In the spaces between the points of the star the neon tube is bent to create smaller points. In the middle of the star painted in bold white script is the word "Starlite." This is also outlined with neon tubes to glow at night. Under this is the word "VACANCY" painted in bold white text, but the neon tubes that outline it light up red. Attached to the point of the star that extends toward the road is a long, rectangular sign that reads "MOTEL" in bold white text with a black outline on a light blue background. Extending from the "MOTEL" sign towards the red star are 3 smaller four pointed stars that have incandescent light bulbs in their center and are outlined by neon tubes that glow blue at night. On top of the "MOTEL" sign is another one of these four pointed stars that sits on the outer edge of the sign. Next to this is a larger, light blue four pointed star with an incandescent light bulb in the center and a smaller four pointed star made from a neon tube surrounding the light bulb. The neon tube that outlines the larger portion of the star is bent to create smaller points in the portions of the star without points.
Sign - type of display: Neon and incandescent
Sign - media: Steel
Sign - non-neon treatments: Paint
Sign animation: Unknown since update
Sign environment: The surrounding properties are Jerry's Nugget and the Silver Nugget casinos. It is also just down the street from the Cultural Corridor which includes the Neon Museum and the Las Vegas Natural History Museum. The Las Vegas Library is also down the street.
Sign - date of installation: c. 1950s
Sign - date of redesign/move: Spring 2017
Sign - thematic influences: This property is one of many star-themed motels throughout the city. The 1950's was a popular time for space age/ star themed business due to the Space Age and explorations during this time period. Also, since the name of the property is the "Starlite Motel", the amount of stars included in this sign emphasizes this theme.
Sign - artistic significance: This sign has a heavy influence of the Space Age due to the stars throughout the sign that are telling of the theme for the property. The specific stars for this sign have a Googie-like influence as well because they are very stylized in a futuristic manner.
Survey - research locations: Assessor's website, roadarch.com
Survey - other remarks: http://www.roadsidepeek.com/roadusa/southwest/nevada/vegas/lvmotel/lvnorthmotel/index.htm#sta rlitemotel
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-05
Sign keywords: Neon; Incandescent; Steel; Paint; Pole sign
Mixed Content
Photographs of Stateside Lounge sign, Las Vegas (Nev.), March 3, 2017
Date
2017-03-03
2017-09-10
Archival Collection
Description
The Stateside Lounge sign sits at 931 North Las Vegas Boulevard. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 931 N Las Vegas Blvd
Sign owner: Laura and Doris Atchinson
Sign details: This bar opened up in 1996. They aim to be a place for people to have a cold drink and great food. It is a very popular hangout stop for baseball fans since it is within walking distance to Cashman Field. They are also known for their karaoke nights.
Sign condition: 4, the sign is still in pretty good condition. It just looks worn from weather and time.
Sign form: Roadside pole with a message center
Sign-specific description: This pole sign sits along Las Vegas Boulevard and is extremely visible for motorist and pedestrians. A black rectangular pole supports the two portions that make up this sign. The top portion is a wide rectangular shape and both sides of the sign have the same design on them. Each side has a red background with the word "Stateside" in white script open cabinet letters along the top of it. Under this is a plastic backlit sign in the shape of the state of Nevada. The words "JUST ONE MORE" in bold red text are in the in the middle of the Nevada sign as well as an illustration of a foamy glass of beer. Under this is the word "Lounge" in white script open cabinet letters. Surrounding the outside of this sign is a line of incandescent light bulbs that chase. Under this sign is a fairly large backlit message board.
Sign - type of display: Neon, backlit, incandescent
Sign - media: Steel and Plastic
Sign - non-neon treatments: Paint
Sign animation: Chasing
Notes: incandescent light bulbs
Sign environment: This bar sits very close to Cashman Field and is just north of the Cultural Corridor. It is down the street from the Las Vegas Library, the Las Vegas Natural History Museum, and the Neon Museum. It is also just down the road from Fremont Street.
Sign - thematic influences: Since the bar is called "Stateside Lounge," featuring the state of Nevada emphasizes the theme of the bar. Also, the illustration of the beer and the "Just One More" on the sign articulate that the property is a bar.
Sign - artistic significance: This sign is fairly minimal, but has a few striking details that make it unique compared to other bars throughout the city. Featuring the shape of the state of Nevada lets people know that this sign is a nod to the bar's home state. Also, the "Just One More" text in the center of the Nevada shape as well as the illustration of the beer make the property seem very welcoming and like somewhere you wound wants to spend time at.
Survey - research locations: Assessor's website
Survey - research notes: There is no specific date of any redesign; however, in earlier photographs the sign was originally blue with a red pole instead of being red with a black pole.
Survey - other remarks: https://www.reviewjournal.com/sports/sports-columns/ron- kantowski/51s-fans- dont-feel- likealiens-at- stateside-lounge/ https://www.yelp.com/biz/stateside-lounge- las-vegas
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-10
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Paint; Chasing; Roadside; Pole sign
Site address: 931 N Las Vegas Blvd
Sign owner: Laura and Doris Atchinson
Sign details: This bar opened up in 1996. They aim to be a place for people to have a cold drink and great food. It is a very popular hangout stop for baseball fans since it is within walking distance to Cashman Field. They are also known for their karaoke nights.
Sign condition: 4, the sign is still in pretty good condition. It just looks worn from weather and time.
Sign form: Roadside pole with a message center
Sign-specific description: This pole sign sits along Las Vegas Boulevard and is extremely visible for motorist and pedestrians. A black rectangular pole supports the two portions that make up this sign. The top portion is a wide rectangular shape and both sides of the sign have the same design on them. Each side has a red background with the word "Stateside" in white script open cabinet letters along the top of it. Under this is a plastic backlit sign in the shape of the state of Nevada. The words "JUST ONE MORE" in bold red text are in the in the middle of the Nevada sign as well as an illustration of a foamy glass of beer. Under this is the word "Lounge" in white script open cabinet letters. Surrounding the outside of this sign is a line of incandescent light bulbs that chase. Under this sign is a fairly large backlit message board.
Sign - type of display: Neon, backlit, incandescent
Sign - media: Steel and Plastic
Sign - non-neon treatments: Paint
Sign animation: Chasing
Notes: incandescent light bulbs
Sign environment: This bar sits very close to Cashman Field and is just north of the Cultural Corridor. It is down the street from the Las Vegas Library, the Las Vegas Natural History Museum, and the Neon Museum. It is also just down the road from Fremont Street.
Sign - thematic influences: Since the bar is called "Stateside Lounge," featuring the state of Nevada emphasizes the theme of the bar. Also, the illustration of the beer and the "Just One More" on the sign articulate that the property is a bar.
Sign - artistic significance: This sign is fairly minimal, but has a few striking details that make it unique compared to other bars throughout the city. Featuring the shape of the state of Nevada lets people know that this sign is a nod to the bar's home state. Also, the "Just One More" text in the center of the Nevada shape as well as the illustration of the beer make the property seem very welcoming and like somewhere you wound wants to spend time at.
Survey - research locations: Assessor's website
Survey - research notes: There is no specific date of any redesign; however, in earlier photographs the sign was originally blue with a red pole instead of being red with a black pole.
Survey - other remarks: https://www.reviewjournal.com/sports/sports-columns/ron- kantowski/51s-fans- dont-feel- likealiens-at- stateside-lounge/ https://www.yelp.com/biz/stateside-lounge- las-vegas
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-10
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Paint; Chasing; Roadside; Pole sign
Mixed Content
Photographs of Desert Star Motel sign, Las Vegas (Nev.), March 24, 2017
Date
2017-03-24
2017-09-09
Archival Collection
Description
The Desert Star Motel sign sits aglow at 1210 South Las Vegas Boulevard. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1210 S Las Vegas Blvd
Sign owner: Desert Star Motel Enterprises
Sign details: The original construction of this motel was in 1961 and has acted as a motel since.
Sign condition: 3, sign is in decent condition. Some portions of it do not light up anymore.
Sign form: Roadside pole sign
Sign-specific description: This sign sits directly on the roadside along Las Vegas Boulevard. The sign consists of a large black pole with many different back lit signs extending toward Las Vegas Boulevard attached to it. Staring from the top of the sign. There is a plastic back lit sign reading "DESERT STAR" in bold white letters against a red background. Under this are individual square signs each containing one letter. Moving down the length of the pole they spell out the word "MOTEL". Each of these letters are red against a white background. Under this series of letters is a star shaped back lit sign reading "DESERT STAR" in bold red text against a white background. This sign is outlined by a neon tube that no longer works. Attached to the bottom points of the star is a rectangular back sign with "VACANCY" painted on it in white. Neon tubes outline the word "NO" as well as "VACANCY." Under this sign is another plastic back lit sign reading "Check Out our Weekly & Daily Rates" in white letters against a red background. Finally, the last portion of this sign is another plastic back lit sign reading "Free Local Calls" in white letters against a red background.
Sign - type of display: Neon and back lit plastic sign
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic backlit sign
Sign environment: This motel sits very close to the intersection of Las Vegas Boulevard and Charleston. It is a short distance away from the Arts District and Fremont Street. It is a few blocks north of the Stratosphere hotel. A few properties that are close to this motel are the Little White Wedding Chapel as well as many other hostels and motels.
Sign - date of redesign/move: From an earlier photograph, this sign has changed from what appears to might have been their original sign. There is no exact year when the sign changed. The sign that they had in the 60s looks similar to their sign today, but with different colors. The earlier sign had the same "MOTEL" running down the side of the pole, but the letters were black against a yellow background and the pole was white. The star under this was white with forest green letters reading "DESERT STAR." There were three other rectangular signs under this. Each of these had forest green letters against a white background. The sign under the star sign and the "NO VACANCY" attached to that read " TV PHONES." The second sign said "REFRIGERATION." And the third said "AAA HEATED POOL."
Sign - thematic influences: The name "DESERT STAR" could've taken influence from the Space Age. There were plenty of motels that had a star theme or "star" in their name all throughout the city.
Sign - artistic significance: This is a good example of how roadside signs could be simple, yet eye catching to motorists and pedestrians. It does keep in theme with many of the other motel signs throughout the city by sitting directly along the roadside to be noticeable.
Survey - research locations: Assessor's Page, Stephani Drives Las Vegas Website http://stefanidrivesvegas.com/8.html
Survey - research notes: There in not much information on the history of this property.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-09
Sign keywords: Neon; Plastic; Backlit; Steel; Roadside; Pole sign
Site address: 1210 S Las Vegas Blvd
Sign owner: Desert Star Motel Enterprises
Sign details: The original construction of this motel was in 1961 and has acted as a motel since.
Sign condition: 3, sign is in decent condition. Some portions of it do not light up anymore.
Sign form: Roadside pole sign
Sign-specific description: This sign sits directly on the roadside along Las Vegas Boulevard. The sign consists of a large black pole with many different back lit signs extending toward Las Vegas Boulevard attached to it. Staring from the top of the sign. There is a plastic back lit sign reading "DESERT STAR" in bold white letters against a red background. Under this are individual square signs each containing one letter. Moving down the length of the pole they spell out the word "MOTEL". Each of these letters are red against a white background. Under this series of letters is a star shaped back lit sign reading "DESERT STAR" in bold red text against a white background. This sign is outlined by a neon tube that no longer works. Attached to the bottom points of the star is a rectangular back sign with "VACANCY" painted on it in white. Neon tubes outline the word "NO" as well as "VACANCY." Under this sign is another plastic back lit sign reading "Check Out our Weekly & Daily Rates" in white letters against a red background. Finally, the last portion of this sign is another plastic back lit sign reading "Free Local Calls" in white letters against a red background.
Sign - type of display: Neon and back lit plastic sign
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic backlit sign
Sign environment: This motel sits very close to the intersection of Las Vegas Boulevard and Charleston. It is a short distance away from the Arts District and Fremont Street. It is a few blocks north of the Stratosphere hotel. A few properties that are close to this motel are the Little White Wedding Chapel as well as many other hostels and motels.
Sign - date of redesign/move: From an earlier photograph, this sign has changed from what appears to might have been their original sign. There is no exact year when the sign changed. The sign that they had in the 60s looks similar to their sign today, but with different colors. The earlier sign had the same "MOTEL" running down the side of the pole, but the letters were black against a yellow background and the pole was white. The star under this was white with forest green letters reading "DESERT STAR." There were three other rectangular signs under this. Each of these had forest green letters against a white background. The sign under the star sign and the "NO VACANCY" attached to that read " TV PHONES." The second sign said "REFRIGERATION." And the third said "AAA HEATED POOL."
Sign - thematic influences: The name "DESERT STAR" could've taken influence from the Space Age. There were plenty of motels that had a star theme or "star" in their name all throughout the city.
Sign - artistic significance: This is a good example of how roadside signs could be simple, yet eye catching to motorists and pedestrians. It does keep in theme with many of the other motel signs throughout the city by sitting directly along the roadside to be noticeable.
Survey - research locations: Assessor's Page, Stephani Drives Las Vegas Website http://stefanidrivesvegas.com/8.html
Survey - research notes: There in not much information on the history of this property.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-09
Sign keywords: Neon; Plastic; Backlit; Steel; Roadside; Pole sign
Mixed Content
Photographs of Golden Steer Steakhouse sign, Las Vegas (Nev.), March 3, 2017
Date
2017-03-03
2017-07-28
Archival Collection
Description
The Golden Steer Steakhouse sign sits at 308 West Sahara Avenue. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Golden Steer Steak House (Las Vegas, Nev.)
Site address: 308 W Sahara Ave
Sign owner: Dr. Michael J. Signorelli has owned it since 2001 after purchasing it from the original owners
Sign details: Opened 1958, and started expanding in the 1970's by buying out neighboring shops. They redesigned their interior in the 90's but still kept it true to the original design. The Rat Pack was known to frequent this steakhouse and even have a dedicated booth to them. Tony Spilotro, Elvis Presley and Nat "King" Cole were a few of the many famous customers. This is the Oldest Steakhouse in Las Vegas, and still maintains their original old Vegas dining style.
Sign condition: 4-The sign looks as though it has aged, but it has done so gracefully
Sign form: Pylon with sculptural element and entrance sign on building
Sign-specific description: The Pylon sign has the main logo stating "Golden Steer Steakhouse" on a yellow sign with a black border. The black border has yellow/gold incandescent light bulbs with a small gold Fleur-de-Lis on the top. Under the main logo there is a shelf/stage holding a golden sculptural steer. The sign above the entrance is a wrap around yellow sign similar to their pylon sign with their logo and an image of a steer in between the words Golden and Steer. They also advertise Prime Rib and Seafood on the wrap around sign.
Sign - type of display: Incandescents surrounding all of their "reader board" type signs, no neon tubing
Sign - media: Plastic and steel
Sign - non-neon treatments: Reader board type plastic for for all the wording
Sign animation: Chasing:
Notes: ncandescent light bulbs
Sign environment: On West Sahara a few blocks West of Las Vegas Blvd.
Sign manufacturer: Wright Signs
Sign designer: Origninal Steer from the 60's and John Burke said the record of the designer was lost
Sign - date of installation: Pylon sign-1960's but refabricated around 2015 to its original condition, but still original steer. Sign above entrance still from the 1970's.
Sign - date of redesign/move: Pylon sign-1960's but restored around 2015 to its original condition, but still original steer. Sign above entrance still from the 1970's.
Sign - thematic influences: Sign shows old west type font. The Golden sculptural steer helps show it is a steakhouse but one that is top of the line since their sign is golden.
Sign - artistic significance: Opened in 1958, still had the prominent old west/ ranch theme that was popular in Vegas in the 1950's. Though the interior was classy their signage shows the old west cowboy style.
Survey - research locations: Assessor's page, Golden Steer website https://www.goldensteerlasvegas.com/our_history.html , Telephone conversation with John Burke the General Manager of the restaurant
Survey - research notes: John Burke has a lot of great info on their signage as well as their property. Also the Golden Steer website had a great history of the property.
Survey - other remarks: Some of the older Golden Steer signage is in the Neon Museum.
Surveyor: Emily Fellmer
Survey - date completed: 2017-07-28
Sign keywords: Sculptural; Plastic; Steel; Incandescent; Chasing; Reader board; Building-front design; Pole sign
Site name: Golden Steer Steak House (Las Vegas, Nev.)
Site address: 308 W Sahara Ave
Sign owner: Dr. Michael J. Signorelli has owned it since 2001 after purchasing it from the original owners
Sign details: Opened 1958, and started expanding in the 1970's by buying out neighboring shops. They redesigned their interior in the 90's but still kept it true to the original design. The Rat Pack was known to frequent this steakhouse and even have a dedicated booth to them. Tony Spilotro, Elvis Presley and Nat "King" Cole were a few of the many famous customers. This is the Oldest Steakhouse in Las Vegas, and still maintains their original old Vegas dining style.
Sign condition: 4-The sign looks as though it has aged, but it has done so gracefully
Sign form: Pylon with sculptural element and entrance sign on building
Sign-specific description: The Pylon sign has the main logo stating "Golden Steer Steakhouse" on a yellow sign with a black border. The black border has yellow/gold incandescent light bulbs with a small gold Fleur-de-Lis on the top. Under the main logo there is a shelf/stage holding a golden sculptural steer. The sign above the entrance is a wrap around yellow sign similar to their pylon sign with their logo and an image of a steer in between the words Golden and Steer. They also advertise Prime Rib and Seafood on the wrap around sign.
Sign - type of display: Incandescents surrounding all of their "reader board" type signs, no neon tubing
Sign - media: Plastic and steel
Sign - non-neon treatments: Reader board type plastic for for all the wording
Sign animation: Chasing:
Notes: ncandescent light bulbs
Sign environment: On West Sahara a few blocks West of Las Vegas Blvd.
Sign manufacturer: Wright Signs
Sign designer: Origninal Steer from the 60's and John Burke said the record of the designer was lost
Sign - date of installation: Pylon sign-1960's but refabricated around 2015 to its original condition, but still original steer. Sign above entrance still from the 1970's.
Sign - date of redesign/move: Pylon sign-1960's but restored around 2015 to its original condition, but still original steer. Sign above entrance still from the 1970's.
Sign - thematic influences: Sign shows old west type font. The Golden sculptural steer helps show it is a steakhouse but one that is top of the line since their sign is golden.
Sign - artistic significance: Opened in 1958, still had the prominent old west/ ranch theme that was popular in Vegas in the 1950's. Though the interior was classy their signage shows the old west cowboy style.
Survey - research locations: Assessor's page, Golden Steer website https://www.goldensteerlasvegas.com/our_history.html , Telephone conversation with John Burke the General Manager of the restaurant
Survey - research notes: John Burke has a lot of great info on their signage as well as their property. Also the Golden Steer website had a great history of the property.
Survey - other remarks: Some of the older Golden Steer signage is in the Neon Museum.
Surveyor: Emily Fellmer
Survey - date completed: 2017-07-28
Sign keywords: Sculptural; Plastic; Steel; Incandescent; Chasing; Reader board; Building-front design; Pole sign
Mixed Content
Photograph of Le Thai sign, Las Vegas (Nev.), April 10, 2016
Date
2016-04-10 to 2017-08-15
Archival Collection
Description
The sign for Le Thai restaurant sits at 523 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 523 Fremont St
Sign owner: Dan and Shauna Coughlin, Dan doubles as the chef as well
Sign details: The buildings original construction year was 1934. The restaurant opened in November of 2011, Le Thai offers a famous Three curry made by Chef Dan Coughlin as well as other traditional Thai food inspired by Dans grandma and mom from Thailand. They also have a beer garden behind their main restaurant. Dan was the owner to Mix zone cafe and is the son of the owner of the King and I (Nikki Bujadham). This building has a tin facade with a pull out canopy for outdoor seating.
Sign condition: 5- looks very new and in amazing condition
Sign form: Blade
Sign-specific description: The blade is mainly made of plastic that is backlit at night time, but has a dark steel border. At the top of the sign is a circle that has Le written in black cursive on the sign, and illuminates red neon at night. Also on this circle portion of the sign it states Downtown Las Vegas in a smaller print type font. This circle is outlined in incandescents, as well as the incandescents being surrounded by red neon. Below the circle there is a red curved arrow that states Thai in black letters that have a white trim, this font looks italicized and has little circles on a part of each of the letters, this makes it a very distinct font for them specifically. Underneath the Words Thai, the sign states Noodles & Bar in a regular white block type font.
Sign - type of display: Incandescent light bulbs and neon
Sign - media: Plastic and Steel
Sign - non-neon treatments: Graphics on plastic portion of the sign are backlit
Sign animation: Chasing:
Notes: incandescent light bulbs
Sign environment: In the East side of Fremont Street, located in between Las Vegas Blvd and 6th street. To the west of the property is the Dont Tell Mama Bar and to the east is Commonwealth. Currently across the street is the Therapy restaurant and the old Emergency Arts building.
Sign manufacturer: YESCO
Sign designer: Owners Shauna and Dan
Sign - date of installation: 2012
Sign - thematic influences: The font that they use for Le and Thai are quite different but it shows the blend of how their restaurant is and does make it more distinguishable since their font draws the attention of people walking by.
Sign - artistic significance: With the usage of both Neon and incandescent the sign really does pop out which is a similar trend to many signs over the age, particularly since there is a lot of pedestrian traffic in the region. The arrow is a great direction indicator, as well as it showcases the 1950s blade sign trend with the arrow at the bottom.
Survey - research locations: Le Thai restaurant website https://lethaivegas.com/, Assessor's page, and contact with Le Thai LLC
Survey - research notes: The assessor's page said the buildings original construction year was 1934 though there was no record of what it originally opened up as.
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-15
Sign keywords: Graphics; Plastic; Backlit; Steel; Blade; Chasing; Incandescent; Neon; Back to back
Site address: 523 Fremont St
Sign owner: Dan and Shauna Coughlin, Dan doubles as the chef as well
Sign details: The buildings original construction year was 1934. The restaurant opened in November of 2011, Le Thai offers a famous Three curry made by Chef Dan Coughlin as well as other traditional Thai food inspired by Dans grandma and mom from Thailand. They also have a beer garden behind their main restaurant. Dan was the owner to Mix zone cafe and is the son of the owner of the King and I (Nikki Bujadham). This building has a tin facade with a pull out canopy for outdoor seating.
Sign condition: 5- looks very new and in amazing condition
Sign form: Blade
Sign-specific description: The blade is mainly made of plastic that is backlit at night time, but has a dark steel border. At the top of the sign is a circle that has Le written in black cursive on the sign, and illuminates red neon at night. Also on this circle portion of the sign it states Downtown Las Vegas in a smaller print type font. This circle is outlined in incandescents, as well as the incandescents being surrounded by red neon. Below the circle there is a red curved arrow that states Thai in black letters that have a white trim, this font looks italicized and has little circles on a part of each of the letters, this makes it a very distinct font for them specifically. Underneath the Words Thai, the sign states Noodles & Bar in a regular white block type font.
Sign - type of display: Incandescent light bulbs and neon
Sign - media: Plastic and Steel
Sign - non-neon treatments: Graphics on plastic portion of the sign are backlit
Sign animation: Chasing:
Notes: incandescent light bulbs
Sign environment: In the East side of Fremont Street, located in between Las Vegas Blvd and 6th street. To the west of the property is the Dont Tell Mama Bar and to the east is Commonwealth. Currently across the street is the Therapy restaurant and the old Emergency Arts building.
Sign manufacturer: YESCO
Sign designer: Owners Shauna and Dan
Sign - date of installation: 2012
Sign - thematic influences: The font that they use for Le and Thai are quite different but it shows the blend of how their restaurant is and does make it more distinguishable since their font draws the attention of people walking by.
Sign - artistic significance: With the usage of both Neon and incandescent the sign really does pop out which is a similar trend to many signs over the age, particularly since there is a lot of pedestrian traffic in the region. The arrow is a great direction indicator, as well as it showcases the 1950s blade sign trend with the arrow at the bottom.
Survey - research locations: Le Thai restaurant website https://lethaivegas.com/, Assessor's page, and contact with Le Thai LLC
Survey - research notes: The assessor's page said the buildings original construction year was 1934 though there was no record of what it originally opened up as.
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-15
Sign keywords: Graphics; Plastic; Backlit; Steel; Blade; Chasing; Incandescent; Neon; Back to back
Mixed Content
Photographs of Backstage Bar & Billiards, Las Vegas (Nev.), 2016-2017
Date
2016-04-28 to 2017-08-11
Archival Collection
Description
The sign for Backstage Bar & Billiards sits at 601 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 601 Fremont St
Sign owner: DJ Lethal co-owned with DJ Scotty
Sign details: This building dates back to 1957. Triple B opened in 2012 as a billiard hall bar and concert venue. It is filled with a lot of Rock Memorabilia which includes a "turntable library" which they claim showcases over 8 decades of rock history. This location was furnished by rock outfitter Anvil Cases. This property got its name by being "backstage" to the adjoining Fremont Country Club.
Sign condition: 5- looks relatively new and still in great condition
Sign form: Variation of a Bull Nose Sign
Sign-specific description: Their entrance is on the corner of 6th (going South) and Fremont with a blue bull nose type sign in a triangle shape. The base of the triangle sign is right above the entrance. The triangle border has a blue (argon) strip with incandescents lining both sides of the neon tubing. At the base of the sign there is a blue (argon) curved platform (half circle placed adjoining to the base of the triangle). On this platform there are 5 separate strips of argon tubes. Above the platform states "Backstage Bar & Billiards" in white cursive channeled letters. Above the words Backstage and Billiards there are two martini glasses with a pool ball and flag in each glass. At the top of the triangle portion of the sign there is their logo "Triple B" in cursive with Triple in Blue and B in white. Below the bull nose sign there is a reader board that wraps around the building. This reader board is also lined with incandescent light bulbs. In the middle of the of the reader board there is a black background rectangle with 3 rhombus's lined in incandescent light bulbs in a design.
Sign - type of display: Neon, incandescent and reader board
Sign - media: Steel and Plastic
Sign - non-neon treatments: Reader Board
Sign animation: Flasher for incandescent light bulbs
Sign environment: Fremont East district East District, next to other bars and restaurants. This location is right across the street from the El Cortez. Also they claim to be "backstage" to the adjoining Fremont Country Club which inspired their name.
Sign manufacturer: Ultra Signs' recently bought out by Jones Las Vegas ( of Jones SIgns) who did not have records of this sign.
Sign - date of installation: 2012 when the bar opened
Sign - thematic influences: On Fremont many of the entrances are at the corner intersections, so the bull nose sign has been prominent design type to draw attention to the entrance of the company. This is remnant of the Golden Nugget and Binion's Horseshoe put up their bull nose signs in 1961.
Sign - artistic significance: The curved platform at the bottom of their bull nose sign looks like an old retro movie theater style sign platform that you would see in the 1940's/50's. Particularly with their reader board with incandescent light bulbs speaks to this era as well.
Survey - research locations: Assessor's page, triple B website http://www.backstagebarlv.com/ , Las Vegas Weekly Newspaper article https://lasvegasweekly.com/nightlife/lowball-diary/2012/dec/05/triple-b-fills-downtowns-watering-hole-hole/
Survey - research notes: Fremont Bars.com has a photo of their main sign being installed. http://www.fremontstreetbars.com/2012/11/29/welcome-to-the-neighborhood-backstage-bar-billiards/
Survey - other remarks: The Ultra Signs logo is visible on the left side of the sign.
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-11
Sign keywords: Neon; Incandescent; Steel; Plastic; Flashing; Reader board; Bullnose; Marquee
Site address: 601 Fremont St
Sign owner: DJ Lethal co-owned with DJ Scotty
Sign details: This building dates back to 1957. Triple B opened in 2012 as a billiard hall bar and concert venue. It is filled with a lot of Rock Memorabilia which includes a "turntable library" which they claim showcases over 8 decades of rock history. This location was furnished by rock outfitter Anvil Cases. This property got its name by being "backstage" to the adjoining Fremont Country Club.
Sign condition: 5- looks relatively new and still in great condition
Sign form: Variation of a Bull Nose Sign
Sign-specific description: Their entrance is on the corner of 6th (going South) and Fremont with a blue bull nose type sign in a triangle shape. The base of the triangle sign is right above the entrance. The triangle border has a blue (argon) strip with incandescents lining both sides of the neon tubing. At the base of the sign there is a blue (argon) curved platform (half circle placed adjoining to the base of the triangle). On this platform there are 5 separate strips of argon tubes. Above the platform states "Backstage Bar & Billiards" in white cursive channeled letters. Above the words Backstage and Billiards there are two martini glasses with a pool ball and flag in each glass. At the top of the triangle portion of the sign there is their logo "Triple B" in cursive with Triple in Blue and B in white. Below the bull nose sign there is a reader board that wraps around the building. This reader board is also lined with incandescent light bulbs. In the middle of the of the reader board there is a black background rectangle with 3 rhombus's lined in incandescent light bulbs in a design.
Sign - type of display: Neon, incandescent and reader board
Sign - media: Steel and Plastic
Sign - non-neon treatments: Reader Board
Sign animation: Flasher for incandescent light bulbs
Sign environment: Fremont East district East District, next to other bars and restaurants. This location is right across the street from the El Cortez. Also they claim to be "backstage" to the adjoining Fremont Country Club which inspired their name.
Sign manufacturer: Ultra Signs' recently bought out by Jones Las Vegas ( of Jones SIgns) who did not have records of this sign.
Sign - date of installation: 2012 when the bar opened
Sign - thematic influences: On Fremont many of the entrances are at the corner intersections, so the bull nose sign has been prominent design type to draw attention to the entrance of the company. This is remnant of the Golden Nugget and Binion's Horseshoe put up their bull nose signs in 1961.
Sign - artistic significance: The curved platform at the bottom of their bull nose sign looks like an old retro movie theater style sign platform that you would see in the 1940's/50's. Particularly with their reader board with incandescent light bulbs speaks to this era as well.
Survey - research locations: Assessor's page, triple B website http://www.backstagebarlv.com/ , Las Vegas Weekly Newspaper article https://lasvegasweekly.com/nightlife/lowball-diary/2012/dec/05/triple-b-fills-downtowns-watering-hole-hole/
Survey - research notes: Fremont Bars.com has a photo of their main sign being installed. http://www.fremontstreetbars.com/2012/11/29/welcome-to-the-neighborhood-backstage-bar-billiards/
Survey - other remarks: The Ultra Signs logo is visible on the left side of the sign.
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-11
Sign keywords: Neon; Incandescent; Steel; Plastic; Flashing; Reader board; Bullnose; Marquee
Mixed Content
Photographs of Luv-it Frozen Custard stand, Las Vegas (Nev.), January 27, 2017
Date
2017-01-27
2017-08-25
Archival Collection
Description
Luv-it Frozen Custard sits north of the Las Vegas Strip at 505 East Oakey Boulevard. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 505 E Oakey Blvd
Sign owner: Brittany and Brandon Tiedemann
Sign details: Luv-It Frozen Custard has been a Las Vegas dessert shop since 1973. They specialize in their "shakes, cones, malts, and hard packs to go." The same family, the Tiedemann's, have been operating the business for four generations. The great-grandmother of the family who opened this modest frozen custard stand originally worked at another famous frozen custard shop called Leon's in Milwaukee, WI. She brought her desire to make frozen custard to Las Vegas and made her own signature flavors. They have been using the same vendors and products to create their delectable ever since they opened. They say the only thing that has changed since they opened is "a new generation of the family and a new color for our building."
Sign condition: 4, the sign is in very good condition. However, the red paint in the letters has faded away slightly.
Sign form: Fascia, Backlit
Sign-specific description: The sign has a very modest design. The signage when looking at the front facade of the building is broken up into three different sections. The first section on the left hand are the words "Luv It" in red, serif style font and a small red heart between the two words. These words are up against a plain white background. Next to that is a small square sign that has a painted vanilla custard cone on it, also with a white background. The sign next to that reads "Frozen Custard" in the same shade of red as the "Luv It" sign and has a white background as well. On the right side of the building over the walk-up window is another sign that reads "Luv It Frozen Custard," which appears to be a combination of the "Luv It" and "Frozen Custard" signs on the front of the building.
Sign - type of display: Backlit
Sign - media: Plastic
Sign - non-neon treatments: Paint
Sign environment: The environment for this humble frozen custard stand straddles Las Vegas Boulevard and a residential neighborhood nearby. It resides near other popular properties along Las Vegas Boulevard as well, such as: Viva Las Arepas, Art of Flavors, Dino's Lounge, and many wedding chapels. It also sits fairly close to John S. Park Historic Neighborhood.
Sign - date of installation: 1973
Sign - thematic influences: The sign looks old fashioned today because they had it ever since they opened. It is a modest sign to reflect the modest business. The element of the sign that reflects back to the business is the frozen yogurt cone portion of the sign that tells you what the business is for.
Sign - artistic significance: This sign uses a symbol to articulate what the business serves. This has been a popular technique for businesses because it is easy for motorists and pedestrians to see what the business is for without having to read any other text.
Survey - research locations: Luvit website
Survey - research notes: https://lasvegassun.com/news/2009/sep/16/sketchy-neighborhood- bites-back/
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-08-25
Sign keywords: Fascia; Backlit; Plastic; Paint
Site address: 505 E Oakey Blvd
Sign owner: Brittany and Brandon Tiedemann
Sign details: Luv-It Frozen Custard has been a Las Vegas dessert shop since 1973. They specialize in their "shakes, cones, malts, and hard packs to go." The same family, the Tiedemann's, have been operating the business for four generations. The great-grandmother of the family who opened this modest frozen custard stand originally worked at another famous frozen custard shop called Leon's in Milwaukee, WI. She brought her desire to make frozen custard to Las Vegas and made her own signature flavors. They have been using the same vendors and products to create their delectable ever since they opened. They say the only thing that has changed since they opened is "a new generation of the family and a new color for our building."
Sign condition: 4, the sign is in very good condition. However, the red paint in the letters has faded away slightly.
Sign form: Fascia, Backlit
Sign-specific description: The sign has a very modest design. The signage when looking at the front facade of the building is broken up into three different sections. The first section on the left hand are the words "Luv It" in red, serif style font and a small red heart between the two words. These words are up against a plain white background. Next to that is a small square sign that has a painted vanilla custard cone on it, also with a white background. The sign next to that reads "Frozen Custard" in the same shade of red as the "Luv It" sign and has a white background as well. On the right side of the building over the walk-up window is another sign that reads "Luv It Frozen Custard," which appears to be a combination of the "Luv It" and "Frozen Custard" signs on the front of the building.
Sign - type of display: Backlit
Sign - media: Plastic
Sign - non-neon treatments: Paint
Sign environment: The environment for this humble frozen custard stand straddles Las Vegas Boulevard and a residential neighborhood nearby. It resides near other popular properties along Las Vegas Boulevard as well, such as: Viva Las Arepas, Art of Flavors, Dino's Lounge, and many wedding chapels. It also sits fairly close to John S. Park Historic Neighborhood.
Sign - date of installation: 1973
Sign - thematic influences: The sign looks old fashioned today because they had it ever since they opened. It is a modest sign to reflect the modest business. The element of the sign that reflects back to the business is the frozen yogurt cone portion of the sign that tells you what the business is for.
Sign - artistic significance: This sign uses a symbol to articulate what the business serves. This has been a popular technique for businesses because it is easy for motorists and pedestrians to see what the business is for without having to read any other text.
Survey - research locations: Luvit website
Survey - research notes: https://lasvegassun.com/news/2009/sep/16/sketchy-neighborhood- bites-back/
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-08-25
Sign keywords: Fascia; Backlit; Plastic; Paint
Mixed Content
Photographs of Holiday Motel, Las Vegas (Nev.), March 1, 2017
Date
2017-03-01
2017-08-25
Archival Collection
Description
The multi-colored Holiday Motel sign sits at 2205 South Las Vegas Boulevard. Originally Holiday Inn, the motel has operated for over 50 years. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2205 S Las Vegas Blvd
Sign owner: Calcaterra Family and Trust
Sign details: Holiday Motel was built-in 1952 - a one acre lot with 14,238 sq. ft. of living space.
Sign condition: 2 - The neon is not working completely, majority of the lights have not been repaired or maintained. The actual paint has shifted from a brilliant red into a subdued salmon rustic color from exposure of Sun/UV and wind.
Sign form: Pole mounted sign with reader board
Sign-specific description: The Holiday Motel is an animated sign that is part of the mid-century and Googie design. The color scheme is mostly a primary color palette of red, blue and yellow. The neon holiday typography is the only element of the sign that differs from the palette, but only when it is lit up. Instead the holiday font illuminates multiple colors to continue the clown theme effect. The sign is in true Googie fashion that popularized roadside signage from 1950s-late1960s. It is in the style of a pylon sign with a directional arrow that points towards the motel entryway. When the sign lights up the directional arrow uses a chaser to animate the arrow and its design with incandescent bulbs. The directional arrow surrounds the holiday motel square shaped portion of the sign. On the top portion of the sign is a rainbow design with five metal rods with circles at the end shooting out of the rainbow. These five rods when lit up in the evening are animated as well and produce a wave motion. On the side of the sign are separate white letters encased in red circles and are designed vertically reading the word motel.
Sign - type of display: Neon, incadescent
Sign - media: Steel and plastic
Sign animation: Animation with upper circles/rods chasing from one to the next.
Sign environment: Property is near other motels and the Stratosphere.
Sign manufacturer: YESCO
Sign - date of installation: c. 1952
Sign - thematic influences: This sign is completely influenced by the 1952 Holiday Inn sign. Both are include an animated chaser direction arrow. The initial design is completely replicated from the Holiday Inn sign. The only difference is the five animated rods in Holiday Motel and where Holiday inn sign has a star instead of a rainbow at the top of the sign. The main difference is that the Holiday Motel sign includes a side panel with the word motel spelled vertically.
Sign - artistic significance: Artistic theme includes a circus theme, but also involves the Googie roadside sign that channels the space age landing beacon. As for majority of signs in 1950s-1960s the sign itself was quite colorful and in the shape of a pylon sign to grab the travelers attention.
Survey - research locations: roadarch.com, assessor's website
Survey - research notes: There was hardly any information pertaining to the history of the Holiday Motel sign. The property was originally called the Holiday Inn Motel but had to change its name in the 1960s due to the large Holiday Inn chain.
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-25
Sign keywords: Neon; Incandescent; Steel; Plastic; Chasing; Reader board; Pole sign
Site address: 2205 S Las Vegas Blvd
Sign owner: Calcaterra Family and Trust
Sign details: Holiday Motel was built-in 1952 - a one acre lot with 14,238 sq. ft. of living space.
Sign condition: 2 - The neon is not working completely, majority of the lights have not been repaired or maintained. The actual paint has shifted from a brilliant red into a subdued salmon rustic color from exposure of Sun/UV and wind.
Sign form: Pole mounted sign with reader board
Sign-specific description: The Holiday Motel is an animated sign that is part of the mid-century and Googie design. The color scheme is mostly a primary color palette of red, blue and yellow. The neon holiday typography is the only element of the sign that differs from the palette, but only when it is lit up. Instead the holiday font illuminates multiple colors to continue the clown theme effect. The sign is in true Googie fashion that popularized roadside signage from 1950s-late1960s. It is in the style of a pylon sign with a directional arrow that points towards the motel entryway. When the sign lights up the directional arrow uses a chaser to animate the arrow and its design with incandescent bulbs. The directional arrow surrounds the holiday motel square shaped portion of the sign. On the top portion of the sign is a rainbow design with five metal rods with circles at the end shooting out of the rainbow. These five rods when lit up in the evening are animated as well and produce a wave motion. On the side of the sign are separate white letters encased in red circles and are designed vertically reading the word motel.
Sign - type of display: Neon, incadescent
Sign - media: Steel and plastic
Sign animation: Animation with upper circles/rods chasing from one to the next.
Sign environment: Property is near other motels and the Stratosphere.
Sign manufacturer: YESCO
Sign - date of installation: c. 1952
Sign - thematic influences: This sign is completely influenced by the 1952 Holiday Inn sign. Both are include an animated chaser direction arrow. The initial design is completely replicated from the Holiday Inn sign. The only difference is the five animated rods in Holiday Motel and where Holiday inn sign has a star instead of a rainbow at the top of the sign. The main difference is that the Holiday Motel sign includes a side panel with the word motel spelled vertically.
Sign - artistic significance: Artistic theme includes a circus theme, but also involves the Googie roadside sign that channels the space age landing beacon. As for majority of signs in 1950s-1960s the sign itself was quite colorful and in the shape of a pylon sign to grab the travelers attention.
Survey - research locations: roadarch.com, assessor's website
Survey - research notes: There was hardly any information pertaining to the history of the Holiday Motel sign. The property was originally called the Holiday Inn Motel but had to change its name in the 1960s due to the large Holiday Inn chain.
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-25
Sign keywords: Neon; Incandescent; Steel; Plastic; Chasing; Reader board; Pole sign
Mixed Content
Photographs of Bonanza Gift Shop, Las Vegas (Nev.), March 6, 2017
Date
2017-03-06
2017-08-12
Archival Collection
Description
The Bonanza Gift Shop sits at 2440 South Las Vegas Boulevard. The shopping center holds a space of forty-thousand square feet and is self-proclaimed, "The World's Largest Gift Shop." Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign
Mixed Content