Search Results
Photographs of Bonanza Gift Shop, Las Vegas (Nev.), March 6, 2017
Date
Archival Collection
Description
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign
Mixed Content
Transcript of interview with Marianne Carpenter by James D. Campbell, March 02, 1977
Date
Archival Collection
Description
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Transcript of interview with Rabbi Sanford Akselrad by Barbara Tabach, October 29, 2014
Date
Archival Collection
Description
Sanford Akselrad is the rabbi at Congregation Ner Tamid. In this interview he describes his rabbinical training, coming to Las Vegas, and the growth of the congregation.
More inclined in his youth to pursue a career as a scientist than rabbi, Sanford Akselrad (1957- ) became the rabbi at Congregation Ner Tamid in 1988. Turning his tenure, Rabbi Akselrad has lead the congregation through its move from Emerson to Street to its permanent home on Green Valley Parkway and I-215 and shares a fun story about buying desks and chairs from the Clark County School District. He talks about many of the milestones including: Project Ezra which he started during the 2008 recession to help Jewish community members find jobs; the NextGen program which was initiated to bring young adults in their twenties and thirties back to the temple. For over twenty years Rabbi Akselrad was a member of the board of the Nevada Governor?s Council on Holocaust education, a topic that was the focus of his rabbinical thesis. He was the founding president of the Clark County Board of Rabbis and has served on the boards of the Jewish Federation of Las Vegas, Jewish Family Services, and the Humana Hospital Pastoral Advisory Board. He was also the chair of the Federation?s Community Relations Council (CRC). Rabbi Akselrad is a board member of the Anti-Defamation League Nevada region office and the Interfaith Council of Southern Nevada. Sanford Akselrad was born on October 6, 1957 in Oakland, California and raised in Palo Alto. He attended the University of California, Los Angeles and then went to graduate school at the Hebrew Union College Jewish Institute of Religion. He spent the first year of his graduate program in Israel, the next two in Los Angeles, and the final two years in Cincinnati, Ohio. Rabbi Akselrad met his wife Joni in Reno, Nevada and married her during his third year of rabbinical school. The couple has two children, CJ and Sam. After his ordination in 1984, Rabbi Akselrad was associate rabbi of Temple Israel in Columbus, Ohio, one of the largest Reform congregations in the Midwest. His choice of career was inspired by his father, Sidney Akselrad, who was a prominent rabbi involved in social justice issues and the Civil Rights Movement. Sanford Akselrad has followed his father?s example of community involvement, both in Las Vegas and on a national level: he served on the board of the National Conference of Community and Justice (NCJJ), he was chair of the NCJJ's Inter-faith Council, and he is active in the Union of Reform Judaism (URJ).
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Interview with Robert Martin "Doc" Campbell, Jr., March 12, 2005
Date
Archival Collection
Description
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Interview with John Shannon Coogan, September 15, 2006
Date
Archival Collection
Description
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Meeting minutes for Consolidated Student Senate, University of Nevada, Las Vegas, November 15, 2004
Date
Archival Collection
Description
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Meeting minutes for Consolidated Student Senate, University of Nevada, Las Vegas, November 08, 2004
Date
Archival Collection
Description
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Meeting minutes for Consolidated Student Senate, University of Nevada, Las Vegas, March 15, 2004
Date
Archival Collection
Description
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