An image of the neon sign for the Ranch Inn Motor Lodge, located in Elko, at night. The illuminated sign has a picture of a smiling cowboy giving a thumbs up above the words: "Ranch Inn Motor Lodge, Television, Air Conditioned."

An image of the neon sign for the Ranch Inn Motor Lodge, located in Elko, at night. The illuminated sign has a picture of a smiling cowboy giving a thumbs up above the words: "Ranch Inn Motor Lodge, Television, Air Conditioned." The reflection of the lighted sign can be seen glowing on the dark surface of the lodge's pool.

An image of Wagner's Drive-Inn, located on Idaho Street between 8th Street and 9th Street in Elko. A woman is seen standing beside an entrance to the building that reminds customers of the inn's "no dogs" policy.

An image of the neon sign for Shorty's Club, located on Railroad Street in Elko. The neon sign depicts a small man wearing a blue hat standing beside the words: "Shorty's Club." A sign advertising the "First Federal Savings of Nevada" can be seen in the distance.

An image of the Commercial Hotel, located at the corner of Idaho Street and 4th Street in Elko. Neon signs on top of the building advertise the Hotel and performances by The Brydells. A large white polar bear statue with the words "White King" is located above the entrance.

An image of the Red Lion Casino, located at the east end of Idaho Street in Elko, at night. The illuminated neon sign advertising the building has a picture of a red lion beside the words: "Red Lion Casino."

An image of the Red Lion Casino, located at the east end of Idaho Street in Elko, at night. The illuminated neon sign advertising the building has a picture of a red lion beside the words: "Red Lion Casino."