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ent000329-010

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snv_002024_p0232D

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Photographs of Somerset Shopping Center sign, Las Vegas (Nev.), April 4, 2017

Date

2017-04-04
2017-09-01

Archival Collection

Southern Nevada Neon Survey Records

Description

The Somerset Shopping Center sign sits at 252 Convention Center Drive. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 252 Convention Center Dr
Sign owner: Somerset Shopping Center CO LP
Sign details: This shopping center was built in 1966 next to the Somerset House Motel. The motel was demolished in 2011; however, the shopping center is still around. Some businesses that reside in the shopping center include: a hair and nail salon, a dry cleaners, an Ethiopian restaurant, and a place for banquets to name a few.
Sign condition: 5, the sign is in beautiful condition.
Sign form: Pole
Sign-specific description: This pole sign sits close to the street so motorists and pedestrians can view it easily. A light blue pole holds up the main portion of this sign, as well as back lit plastic signs on each side of the pole that display what businesses are in the shopping center. The sign itself consists of a yellow ring that encircles three other signs. This yellow circle is covered in incandescent light bulbs that chase when the sign is lit up at night. Also, extending from this yellow circle are light blue poles in various lengths that are surrounded in neon tubes and oscillate around the yellow circle when the sign is lit up at night. In the center of the circle are three signs. The first sign is an elongated oval that has the word "SOMERSET" painted on it in bold white letters with a black outline on a light blue background. Neon tubes outline these letters. The sign under that is a large rectangle shape with each of the sides curving inward. There are also incandescent light bulbs lining the outer edge of this sign that chase when the sign is lit up. This sign has the word "SHOPPING" painted on it in bold white text against a red background. Neon tubes outline each letter of this word. The sign under this is another elongated oval that is a similar size to the "SOMERSET" sign. This sign reads "CENTER" in bold white text against a red background and neon tubes outline this word as well.
Sign - type of display: Neon, Incandescent light bulbs and back lit
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic portion of sign
Sign animation: Oscillating, chasing
Sign environment: The shopping center that this sign is located in is about a block away from the Strip and is near a few monumental properties. It resides close to the Las Vegas Country Club, the Las Vegas Convention Center, and the Guardian Angel Cathedral that Paul Revere Williams designed. It is down the road from casinos like the Wynn, Encore, Circus Circus, and the Westgate. The Peppermill, an iconic Las Vegas restaurant, is down the street as well. It was down the street from the Stardust when that property was up and running.
Sign manufacturer: YESCO
Sign - date of installation: Most likely 1966, 1960's era
Sign - thematic influences: The design of this sign is very eye-catching from the road, as are many roadside signs throughout this era of the city. Bold text and light animation make this a standout sign to attract motorists and pedestrians to the shopping center.
Sign - artistic significance: This sign appears to have some Googie design influence throughout it. It has a space age feel to it because of the yellow circle that surrounds the "SOMERSET SHOPPING CENTER" signs and the blue poles that extend from it also add to this style.
Survey - research locations: Assessor's Page http://www.clarkcountynv.gov/assessor/Pages/searchbybusinessname.aspx , Vintage Las Vegas website http://vintagelasvegas.com/search/somerset , Roadside architecture website http://www.roadarch.com/signs/nvvegas.html
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-01
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Oscillating; Chasing; Pole sign

Mixed Content

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Bet Knesset Bamidbar

Congregation Bet Knesset Bamidbar or ‘Congregation in the Desert” is the largest age 50-and-over Jewish congregation in the Las Vegas Valley. It was founded in 1990 and meets in Sun City, Summerlin.  BKB is a traditional reform temple.
 
With services in the heart of community, BKB grew under the leadership of Rabbi Hershel Brooks. Its membership peaked to over 1,100 members in 1999.

upr000188 95

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Film strip of individuals or Hoover Dam construction, image 012: photographic print

Date

1930 (year approximate) to 1939 (year approximate)

Archival Collection

Barbara and John Kizziar Photograph Collection

Description

This photograph has three images. The first one (0272_0081) is upside-down and reads, "Record pour. Graveyard crew on No. 7 cableway. 240 8 cu. buckets. 8 hour shift, Boulder Dam. 12-18-34" There is a list on the back: "1. high-line operator 2. Bell boys hi-trussel and on dam. Andy 3. Donkey operators 4. Hook tenders 5. shifter, of crew (Colette) 6. Night Supt. Car Colette 7. Regular crew 8. Me. Returned to help crew for this record from form-raising crew. "All worked on No. 7 line in some capacity, except 8. Kizziar (KI-ZAH) -as a regular. Lots of work that day. Didn't take time for lunch. Run over to grab a bite and jump back. My job was to trip the safety (dog). Bucket was in the pour every two minutes. Just time to wade out of knee deep mud. On top trussel everything was panic. Bellboy sets an empty bucket in crib of flat car (which has three cribs). Hook tender unhooks it and donkey driver will back up to hook on full bucket. Bellboy signals hi-ball -- operator knows how far to take it." The other two images (0272_0082 and 0272_0083) did not have an inscription with the image.

Image

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Apolonio Sauceda Scrapbooks

MS-01025

Abstract

The Apolonio Sauceda Scrapbooks (1973-2010) document Apolonio "Loney" Sauceda's acting career and his work with the Nevada Association for Latin Americans (NALA) in Las Vegas, Nevada. Two scrapbooks document Sauceda's career as an actor and contain photographs of Sauceda on set, at premieres, with other actors, and depict movie sets at well-known Las Vegas hotels and casinos in the 1980s and 1990s. Newspaper clippings accompany many of the photographs and provide details about locations, major actors, or the producers for each film. The third scrapbook is compiled of newspaper clippings that document the local Las Vegas, Nevada Latinx community and NALA events in the 1970s, ranging from political activism, labor strikes, beauty pageants, and religious gatherings.

Archival Collection

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Cherina Kleven Papers

MS-01092

Abstract

The Cherina Kleven Papers (approximately 1988-2014) document the career of Cherina Kleven who was the first Asian-American appointed as Assistant Fire Chief for Las Vegas Fire & Rescue. The materials primarily include physical and digitized photographs of Kleven in her capacity as Assistant Fire Chief, magazine and newspaper articles featuring Kleven, and event programs. Also included are campaign fliers from 2010 when Kleven ran for office to represent Assembly District 15 in the Nevada Legislature as well as two commemorative books celebrating the history of Las Vegas Fire & Rescue.

Archival Collection

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William J. Moore Jr. Photograph Collection

PH-00158

Abstract

The William J. Moore Jr. Photograph Collection (approximately 1942-1960) consists of black-and-white photographic prints, negatives, and one oversize image depicting William "Bill" J. Moore Jr.'s career as a casino operator in Las Vegas, Nevada. Images include events at the Moore family home and the Hotel Last Frontier. Also included are images of Moore with politicians, casino operators, and other notable figures in Las Vegas.

Archival Collection

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Stella Champo Iaconis Collection of Helldorado Photographs

PH-00190

Abstract

The Stella Champo Iaconis Collection of Helldorado Photographs (approximately 1934-1940) contains four black-and-white photographic prints of the Helldorado Days celebration held in Las Vegas, Nevada. Images depict people celebrating at the Apache Bar in downtown Las Vegas.

Archival Collection

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