A color image of a neon sign directing visitors to the Harold's Club parking lot. Site Name: Harold's Club (Reno, Nev.)

A color image of the exterior of Club Cal Neva on N. Virginia Street in Reno. Illuminated neon signs that advertise the business' name are mounted on the outside of the building. Site Name: Club Cal Neva (Reno, Nev.)

A color image of the neon sign for Club Cal Neva on Virginia Street in Reno. The illuminated sign features a slot machine and is located on the southeast corner of the building. Site Name: Club Cal Neva (Reno, Nev.)

A color image of the Circus Circus Hotel and Casino, located on the Las Vegas Strip. The neon sign in front of the casino depicts a clown holding a lollipop and sign that reads: "Free Circus Acts, 8AM To Midnight."

A color image of the Circus Circus Hotel and Casino, located on the Las Vegas Strip. The neon sign in front of the casino depicts a clown holding a lollipop and sign that reads: "Hotel Casino" and "Free Circus Acts, 8AM To Midnight."

A color image of the neon sign for the Riverside Hotel. The red neon sign located at the top of the casino reads: '"Pick" Hobson's Riverside.' The white sign at the bottom of the casino advertises dance shows and luncheon specials. Site Name: Riverside Hotel (Reno, Nev.)

A color image of the Hilton Hotel, located on Sierra Street in Reno. The central sign for the Hilton Hotel and Casino consists of a rainbow sprouting from two pots of gold. Another sign features a lollipop and the words, "Don't be a sucker. We're posting [odds] on every $1 slot." The Horseshow Hotel and Casino is also visible. Site Name: Hilton Hotel Casino (Reno, Nev.)