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Photographs of Desert Moon Motel sign, Las Vegas (Nev.), April 18, 2017

Date

2017-04-18
2017-08-22

Description

The Desert Moon Motel sign sits at 1701 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Desert Moon Motel (Las Vegas, Nev.)
Site address: 1701 Fremont St
Sign owner: Jerzy and Celina Kosla
Sign details: The building was constructed in 1942 (Assessor). According to one commentator, the Desert Moon motel opened on the site in 1952 (Roadside Architecture.com). The cars on a vintage postcard of the motel appear to date from the late 1940's or early 1950's (Ebay). The same vintage postcard (Ebay) shows the motel as a member of United Motor Courts, an early motel referral chain founded in 1933 which published a travel guide until the early 1950's (Wikipedia). Based in Santa Barbara, California, United Motor Courts was made up of "a friendly group of independent owners of motor lodges..." (Historic Highways). The Quality Inn motel franchise was a spinoff of United Motor Courts (Wikipedia). The motel has been renovated by its current owner, Polish immigrant George (Jerzy) Kosla (Glionna, 2017).
Sign condition: The sign is Condition 4, good. The paint appears slightly faded but there is no flaking or peeling. The cabinets, reader boards, and fiberglass moon are all in good condition. The neon is intact.
Sign form: Pole sign
Sign-specific description: The sign pole and metal cabinets are painted pink. The design and lettering are the same on both sides of the sign. The trapezoid-shaped lower cabinet extends horizontally toward the street. It contains a rectangular white plastic lightbox which states "FREE ADULT MOVIES" in red sans serif letters and "FLAT SCREEN TV'S in smaller black san serif letters. To the left of the letters is the black silhouette of a female figure. On the metal below the plastic screen are clear sans serif neon letters which spell out, "NO VACANCY" in red when illuminated. The upper metal cabinet hangs from the street side of the pole. White painted san serif letters, covered by clear sans serif neon letters which glow red when illuminated, run vertically down the cabinet to spell out, "XXX MOVIES". Five metal cabinets attached to the street side of the sign run vertically to spell out, "M-O- T-E- L" in white painted sans serif letters covered by yellow sans serif neon letters. On top of the pole is a white p
Sign - type of display: Neon, Lightbox
Sign - media: Steel, Plastic, Fiberglass
Sign - non-neon treatments: Lightbox
Sign environment: East Fremont Street, surrounded by other motels.
Sign - date of installation: c. 1950s
Sign - date of redesign/move: The now pink or faded red sign cabinets were painted blue in a 2003 photograph
Sign - thematic influences: Desert, Space Age, Western
Sign - artistic significance: The current sign appears to have taken the Western/Lunar theme from the previous sign and transformed it into a 1950's/1960's Space Age/Lunar theme
Survey - research locations: Assessor's website
Survey - research notes: Ebay. Las Vegas NV Desert Moon Motel roadside Nevada vintage linen postcard ca 1940s. Retrieved from https://picclick.com/LAS-VEGAS- NV-Desert- Moon-Motel- Roadside-Nevada- 141923576051.html Glionna, J. M. (2017 April 23). Motel, once a haven, now a crime-ridden jungle in downtown Las Vegas. Las Vegas Review Journal. Retrieved https://www.reviewjournal.com/local/local-las- vegas/downtown/motel-once- a-haven- now-a- crime-ridden- jungle-in- downtown-las- vegas/ Historic Highways. (2007 July 14). Archive for the "Motel Associations" category: Looking for a motel in 1933. Retrieved from https://historichighways.wordpress.com/category/motel-associations/ Roadside Architecture. com (n.d.). Las Vegas Signs: Desert Moon Motel. Retrieved from http://www.roadarch.com/signs/nvvegas.html RoadsidPeek.com. (n.d.). Downtown motels Las Vegas: Desert Moon Motel. Retrieved from http://www.roadsidepeek.com/roadusa/southwest/nevada/vegas/lvmotel/lvdownmotel/index5.htm Wikipedia. (n.d.). Motel: 2.6 R
Survey - other remarks: A postcard circa early 1950's features a different sign with a saguaro cactus and quarter moon (Ebay). The current sign appears to have taken the Western/Lunar theme from the previous sign and transformed it into a Space Age/Lunar theme, which may indicate that the sign dates from the date from the late 1950's or 1960's.
Surveyor: Mitchell Cohen
Survey - date completed: 2017-08-22
Sign keywords: Neon; Steel; Plastic; Fiberglass; Pole sign; Light box; Sculptural

Mixed Content

Roen, Allard, 1921-2008

Allard Frank Roen, age 87, of La Costa in Carlsbad, CA passed away on Thursday, August 28, 2008, succumbing to complications of heart disease. He was born May 8, 1921, in Cleveland, Ohio, and was a resident of La Costa for 41 years. Allard graduated Duke University in 1943 with a degree in business. He served as a lieutenant in the United States Navy from 1943 thru 1946; participating in the Gilbert Islands and Okinawa campaigns. Following his discharge in 1946, Allard worked in Palm Beach, Florida, as a hotel contractor and builder.

Person

Frank Scott Papers

Identifier

MS-00738

Abstract

The Frank Scott Papers date from 1940 to 1984 and contain promotional materials, photographs, and menus from the Union Plaza Hotel; University of Nevada, Las Vegas (UNLV) basketball memorabilia; and KRLR TV documentation, correspondence, and news clippings. The collection also contains a scrapbook and photographs of the re-opening of the Mizpah Hotel in Tonopah, Nevada.

Archival Collection

Nevada Division of State Parks Photograph Collection

Identifier

PH-00105

Abstract

The Nevada Division of State Parks Photograph Collection (approximately 1910-1940) contains black-and-white photographic prints and some corresponding negatives that depict state parks and recreational areas throughout southern Nevada. The images also portray Lake Mead, Hoover Dam, Logandale, the Valley of Fire, and Mount Charleston as well as images of actors filming on location in southern Nevada.

Archival Collection

Richard Bryan oral history interviews

Identifier

OH-03171

Abstract

Oral history interviews with Richard Bryan conducted by Kristin Guthre on November 10, 2011 and an unknown date for the Boyer Early Las Vegas Oral History Project. Bryan begins by discussing his father’s time as a law student in Washington, D.C. and the influence his father had on his decision to pursue law. Bryan then chronicles moving to Las Vegas, Nevada in the 1940s and growing up in the Huntridge Community near Charleston Boulevard. Bryan recounts attending both the University of Nevada, Reno and the University of California, Hastings College of the Law in San Francisco, California. Bryan describes his experiences in the Las Vegas District Attorney’s office and the Army Reserve. He then recalls his political career as a member of the Nevada Senate, his role as the Attorney General of Nevada, the Governor of Nevada, and as a United States Senator. Lastly, Bryan discusses political issues in Nevada and the United States during his time in office such as debates about renewable energy, environmentalism, and preservation.

Archival Collection

Flora and Stuart Mason oral history interview

Identifier

OH-02235

Abstract

Oral history interview with Flora and Stuart Mason conducted by David G. Schwartz on February 27, 2010 for the Remembering Jay Sarno Oral History Project. Flora Mason begins by discussing the relationship between her family and the Sarnos. Mason describes that she and her husband socialized with Jay and Joyce Sarno in the 1960s because they lived on the same street in Las Vegas, Nevada. Stuart Mason recounts how the Sarnos were incredibly friendly and Jay occasionally invited him to play golf. Mason then chronicles his role as a contractor and the work he did for Jay Sarno throughout his career. He talks about how many of the development ventures of Sarno's were funded by Jimmy Hoffa and the Teamster’s Union. Lastly, Mason discusses how Sarno understood the gaming industry more than any other casino operator and how that was attributed to the success of Caesars Palace.

Archival Collection

Hazel Baker Denton Photograph Collection

Identifier

PH-00312

Abstract

The Hazel Baker Denton Photograph Collection (1910-1961) is comprised of photographic prints and one negative of the Denton family and friends, primarily taken in Nevada and Utah. Many photographs depict life in small Nevada towns, particularly Caliente. Photographs also depict Utah, Oregon, Washington D.C., and California, and unidentified desert and forest landscapes throughout the American West.

Archival Collection

Charles A. Hendel Notebook

Identifier

MS-00157

Abstract

The Charles A. Hendel Notebook is comprised of one notebook of poetry and prose written by Charlie Hendel between 1960 and 1976. Topics include the state of Nevada, World War II, American nationalism, and biographical materials about Charles Hendel.

Archival Collection

Interview with John Frederick Campbell, January 31, 2006

Date

2006-01-31

Description

Narrator affiliation: Operations Mining Superintendent, Reynolds Electrical and Engineering Company (REECo)

Text