Information about the Kings Row Trailer Park sign that sits at 3660 Boulder Hwy.
Site address: 3660 Boulder Hwy
Sign owner: Kings Row Trlr Pk Inc
Sign details: This property is still functioning as a mobile home park along Boulder Highway. They are one of the largest RV parks in Southern Nevada and within a close distance to downtown and Boulder Station Casino. They advertise that they have some of the best deals in town as well as about 200 spaces available. They have been operating in Las Vegas for more than 60 years.
Sign condition: 5 - in great condition, well maintained
Sign form: Roadside pole with a message center and directional elements
Sign-specific description: This sign is made up of many different small cabinets. The top is a painted crown that is plastic and backlit. This sits on top of a red minimal arrow sign that points to the direction of the trailer park. This sign has yellow incandescent light bulbs lining the edge with "Kings Row" painted in white paint on the top of the sign, "Trailer Park" painted in bold yellow text in the center, and the text is outlined with neon tubes. The cabinet under this is a long, red trapezoid with "OVERNITES" painted on it in bold white text that is also outlined with neon tubes. Under this is what appears to be an iron flourish on top of another plastic backlit sign. This sign as "RV SPACES" painted on it in bold red text over yellow paint, "INDOOR HOMES TRAILERS CAMPING" in bold red text against a white background, and "MOBILE HOME SPACES POOL REC HALL" in bold red text against a yellow background. Under this is another iron flourish. Following that sign is a plastic backlit reader board. Under that is a plastic backlit sign with "CAMPERS" in white text and underlined against a red background. Finally, there is another plastic sign in the shape of an arrow with "Kings Row" in a light blue script, "ENTRANCE " in red, and "TRAILER PARK" in black inscribed on it.
Sign - type of display: Neon, incandescent, backlit
Sign - media: Steel and Plastic
Sign - non-neon treatments: Paint
Sign environment: This property sits along Boulder High way and near many other RV rental businesses. It is also down the street from Boulder Station Hotel & Casino.
Sign - date of installation: Possibly c. 1962
Sign - date of redesign/move: Current sign not the original, which was a long rectangular shape cabinet
Sign - thematic influences: This sign is very unique to the RV park. To emphasize the "Kings Row" theme, the crown perched on the top of the sign is designed to help with this. Much of this sign is used to tell motorists and pedestrians what the property has.
Sign - artistic significance: This sign is elaborate. There are many different elements to this sign overall. This sign is that there is a crown to signify the royal theme of this property, possibly as a way to differentiate from other RV park signs around town.
Survey - research locations: Kings Row website, assessor's website
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-14
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Paint; Pole sign; Roadside; Directional; Reader board

Dr. Robert C. Maxson was president of UNLV for ten years, 1984 to 1994. When he arrived, discussions were already under way about developing an engineering school. Certain elements in the community, such as Summa Corporation, were lobbying for such a program here in southern Nevada. Dr. Maxson began receiving printed materials and phone calls about it, and he started putting his fund raising skills to good use. He believes that civic pride in the young university, as well as a sense that an engineering school would be good for business, led many individuals, hotels, and corporations to open their pocketbooks. Locally, Dr. Maxson found generous support from Tom Beam, Nevada Power, the Summa Corporation, and many other businesses and individuals. Since the legislature only meets every two years in northern Nevada, Robert and others made many trips to Carson City that first year to discuss every nuance of the project. He spent considerable time with Senator Bill Raggio, John Marvel, Bill Bilyeu, and other legislators convincing them that Nevada would get its money's worth. He also gives major credit to Las Vegas civic leaders for their influence and the fact that they had rallied behind this cause. Once the funding was approved, Dr. Maxson insisted on and facilitated the accreditation of the program. Faculty members enthusiastically got behind this push and accreditation was achieved in a remarkably short time. The next order of business was funding an honors program for deserving students. Dr. Len Zane was given this project and began recruiting students. Individuals in the private sector were invited to fund academic scholarships, and they responded generously. Dr. Maxson traveled the state attending high school commencements and recruited valedictorians on the strength of offering those students the honors scholarships. Dr. Maxson greatly enjoyed his time as president at UNLV. He feels he was privileged to be part of its growth and expansion, to have worked with enthusiastic, energetic faculty, and to have encouraged the community's desire to get behind the growth of the university.