The famed Vegas Vickie sign advertising the now permanently closed Girls of Glitter Gulch adult entertainment club sits at 20 Fremont Street at the Fremont Street Experience. Information about the sign is available in the Southern Nevada Neon Survery Data Sheet.
Site address: 20 Fremont St
Sign owner: Derek and Greg Stevens
Sign details: Glitter Gulch is next to the Golden Goose. This now closed property has a long history in Las Vegas. In 1959, the Fortune Club was where the Glitter Gulch would soon replace it. For the history of the Golden Goose: Herb Pastor bought the Mecca Club from Sylvia Sioratta in 1974 then opened up the Golden Goose soon after. Mr. Reed's was the property that sat next to the Golden Goose at this time; however, that then became Bob Stupak's Glitter in 1980. In 1981, Pastor ended up buying the Glitter Gulch. In 1991, Pastor merged both of these properties into a strip club. Both of these properties ultimate closed in the summer of 2016. The signage was taken down in 2017.
Sign condition: Vegas Vickie has been taken down and half the Glitter Gulch sign was also taken down.
Sign form: Blade and sculptural sign
Sign-specific description: Perched atop the signage for the Glitter Gulch is Las Vegas favorite girl, Vegas Vickie. She is dressed up in cowgirl attire and kicking her leg out onto Fremont Street. She is painted so you can see all her details in the day and she is a channeled sign lined with neon tubes that matches her paint so you can see her at night as well. She sits on top of a very geometric piece of gold (like a golden nugget) that shines brightly and dotted with incandescent light bulbs. The "Glitter Gulch" letters are open channeled, lined with neon tubes that glow red at night, and filled with neon tubes that glow blue at night and oscillate as well. During the day these letters are a bold white font and instead of a dot for the "I" it is a four point star. Underneath the golden nugget like structure of the sign is a bunch of silver coins lined with neon tubes.
Sign - type of display: Neon, incandescent, back lit
Sign - media: Steel, plastic, fiberglass
Sign - non-neon treatments: Fiberglass and back lit plastic
Sign animation: Neon in Glitter Gulch text oscillates
Sign environment: These signs sit in the midst of the excitement on Fremont Street Experience. Some of the other properties that sit near them are Binion's, Golden Gate Hotel & Casino, and the Plaza Hotel & Casino.
Sign manufacturer: Ad Art
Sign designer: Jack Dubois and Charles Barnard of Ad Art
Sign - date of installation: 1980
Sign - date of redesign/move: Vegas Vickie was taken down in 2017 for restoration and may return back to Fremont after.
Sign - thematic influences: Both of the Glitter Gulch and Golden Goose signs are extremely iconic signs in Las Vegas history and combine elements that are typically used in signage throughout the city, such as: sculptural signage and signs that have a dominant theme for the property. Vegas Vickie being a part of the signage for the Glitter Gulch also gives some indication that this property is a gentleman's club. They are elaborately designed to draw people's attention to these businesses, which many other signs throughout the city aim to do as well.
Sign - artistic significance: These signs are significant because the design of them is elaborate and they are excellent examples of signs that use sculpture/image to help convey the theme of the property. They are also crafted in such an excellent manner and filled with numerous details.
Survey - research locations: Fox news website http://www.fox5vegas.com/story/31783315/d-las-vegas-owner-buys-3-more-fremont-properties , Vintage Las Vegas website http://vintagelasvegas.com/search/glitter+gulch, Review Journal Article https://www.reviewjournal.com/business/casinos-gaming/mermaids-la-bayou-and-glitter-gulch-come-to-a-close-on-fremont-photos/
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-17
Sign keywords: Blade; Sculptural; Neon; Incandescent; Backlit; Plastic; Oscillating; Steel