The Bonanza Gift Shop sits at 2440 South Las Vegas Boulevard. The shopping center holds a space of forty-thousand square feet and is self-proclaimed, "The World's Largest Gift Shop." Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign

The PublicUs coffee shop sign sits at 1126 Fremont in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1126 Fremont St
Sign owner: Kimo Akiona, Cole McBride and Travis Landice
Sign details: PublicUs opened in 2015. This property has previously held other restaurants the most recent being a Philly Cheese Steak restaurant. PublicUs represents "for the people" in Latin. Hemant Kishore is the baker and chef. This location is a canteen-style restaurant and coffee house where they make all organic foods in house.
Sign condition: 4- the steel part of the sign looks relatively new and has bright paint, but the plastic portion for the sign does some aging to it.
Sign form: Pylon
Sign-specific description: On the corner of Fremont E and Maryland pkwy at the corner of their building there is a blue been sticking out of the ground that is curved at the top. Near this curved section is a rectangle steel sign box that has a back lit plastic sign in it, and underneath is a similar rectangular box. The bigger rectangular box has a white background, but has the a light tan box with PublicUs logo in white letters in the light tan brown box. The smaller box on the bottom has the white backdrop and the tan colored rectangle has Fremont Village written in a white font. Both rectangle signs have an arrow pointing through them with the tip of the arrow above their main logo sign and the "feathers" of the arrow underneath Fremont Village sign.
Sign - type of display: Backlit plastic sign and incandescent light bulbs
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic back lit portion of sign
Sign animation: Flasher for incandescent light bulbs
Sign environment: This is located on the corner of Maryland Pkwy and Fremont Street East. Surrounding this property is a lot of old motels that have been shut down, and painted over though many of their neon signs are still up and some working. On the same block as them is a vintage barber shop and a vintage tattoo parlor.
Sign manufacturer: Main portion of the sign was around before they opened so information on the base of the sign was not found
Sign - date of installation: The sign box has records of being around longer than the PublicUs has, records (Google Maps satellite view) show the sign similar to this has been up since at least 2013
Sign - date of redesign/move: Late 2015 is when their main logo was installed
Sign - thematic influences: This sign shows how signs can be re-purposed or can evolve with different colors and slightly different designs over the years even though the theme of the property has changed.
Sign - artistic significance: The arrow in the sign could signify a bulls eye in the sense that you are looking in the right spot or have found the perfect spot.
Survey - research locations: Google Maps satellite view, Sprudge coffee blog http://sprudge.com/publicus-97938.html , Eating Las Vegas http://www.eatinglv.com/2015/03/publicus-is-open-and-baking-for-the-people/
Survey - research notes: This restaurant has faux trees and nice wooden tables inside to make it feel as though you are outdoors but still in a homey place.
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-18
Sign keywords: Plastic; Backlit; Incandescent; Steel; Flashing; Pole sign

The sign for the permanently closed Davy's Locker dive bar sits at 1149 East Desert Inn Road. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1149 E Desert Inn Rd
Sign owner: Was Cindy Slight since 2010. Albert Hamika bought the property in 2016. Derek Stonebarger went to the property after they took the sign down and the fish portion of the sign is currently in his possession.
Sign details: The property was originally opened in 1968 by Davey Pearl, who was most known for being a boxing referee and later inducted to the World Boxing Hall of Fame. The actual opening date of the bar is unknown, but property records have shown that its building was constructed in 1968. The bar was known for the welcoming environment inside and inexpensive drinks. The sign itself drew people in because of its unique design. Right before their closure they started to have a variety of events taking place there such as: open mic night, trivia, and genre specific music nights. The current owners have demolished the iconic and beloved sign for the bar. The only portions that remain are white sign that reads "Cocktails" in red and the waves that the fish once "swam" above. The current owner of the property has told the Las Vegas Weekly, "I want to emphasize I wasn't like, 'Ok let's destroy this sign.' I like the sign, and I like the historic memorabilia"I tried. The only thing I can I can say is, it was time for it to come down." After hearing about this news Derek Stonebarger, who owns ReBar on Main Street, was distraught when he heard the news of the sign being taken down so he went to the property to find its remains. He hopes to restore as much of the sign as he can and possibly display it in a Nevada-themed restaurant he plans to open up.
Sign condition: Since the sign has been taken down it is a 0.
Sign form: Roadside pole sign
Sign-specific description: This sign was designed to look like a fish was swimming in the ocean. The top of the sign give the appearance of waves. A neon tube was attached to the implied waves. Underneath this was a large, white fish whose tail and nose extended beyond the confines of the square shape of the sign. The fish appeared to have a large smile and two smaller fish "swimming" beside it. One of these smaller fish was near the larger fish's mouth and the "L." The other fish was located right under the "ker" in "Locker." Both of these fish were a light blue color, the same blue that matched the wave on top of the sign and surrounded the larger fish. In the middle of the large fish that makes up much of the sign were the words "Davy's Locker" in bright red and an elaborate cursive style font. Neon tubes outlined these letters, as well as all three fish included in the sign. Underneath all of this is a neon tube in the shape of a wave that is difficult to see in photos of the sign during the day, but glowed brightly at night. Below this signage was a back lit plastic sign reading "Cocktails" in a red script and "Gaming Spirits Pool" under that in a sans-serif, bold, dark blue font. Extending from the top of the sign at the end near the street was a pole with two, small square signs attached to that. The top one was yellow and read "OPEN 24 HRS." The one below that was white and read "COLD BEER." There are other photos of this sign where the plastic portion of the sign reads "COCKTAILS" in red still, but "Slots Video Poker" in blue and "Package Liquor" under that in red.
Sign - type of display: Neon and backlit plastic sign
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic backlit portion
Sign environment: The surrounding environment of Davy's Locker was in a district that was close to UNLV as well as another popular bar that still caters to locals, Champagnes Cafe. It was located in a bustling area along to Maryland Parkway that locals travel on a daily basis. Davy's Locker was a popular watering hole for many people in the neighborhood due to its convenient location.
Sign - date of installation: Around the 1960's
Sign - date of redesign/move: It was first restored in 2011 and another time in 2014. Sign was taken down from the property in 2017.
Sign - thematic influences: The theme of the sign appears to take inspiration from the phrase "Davy Jones' Locker." This is a common phrase that refers to "the bottom of the sea" or even "the mythical resting place of drowned mariners." Davy Jones is also believed to be an evil spirit from the bottom of the sea; therefore, the sign shows the influence of these aquatic origins that possibly inspired the name of the property.
Sign - artistic significance: The theme of the sign is aquatic, which also ties into the name of the property. The name of the property appears to take influence from the myth of Davy Jones, the evil spirit of the sea.
Survey - research locations: Las Vegas weekly articles https://lasvegasweekly.com/as-we-see-it/2016/mar/23/beloved-dive-bar-davys-locker-sold-old-vegas/ https://lasvegasweekly.com/intersection/2017/jan/11/davys-locker-neon-sign-demolished/ https://lasvegasweekly.com/intersection/2017/jan/13/davys-locker-bar-neon-sign-recovered-stonebarger/ , Las Vegas Sun article https://vegasinc.lasvegassun.com/business/2016/mar/25/popular-dive-bar-to-take-a-breather-while-sports-b/ , Roadside Architecture http://www.roadarch.com/signs/nvvegas3.html , Phrase website http://www.phrases.org.uk/meanings/davy-jones-locker.html
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-08-22
Sign keywords: Steel; Plastic; Backlit; Neon; Roadside; Pole sign; Back to back