Chef and longtime gaming executive Joseph “Joe” Wilcock was born in Detroit and raised by his mother, Ruby, and stepfather, Ross Johnson, in Sarasota, Florida; Gary, Indiana; and Harlan, Kentucky. After he graduated from high school in Gary he moved to Chicago to attend Washburne Culinary Institute. While attending Washburne Joe worked at Chicago’s Drake Hotel and lived at the Sears YMCA. After earning his certificate from Washburne, Joe worked at the newly opened Holiday Inn in Chicago, the Sea View hotel in Bal Harbour, Florida, and a resort at Blowing Rock, North Carolina. At Blowing Rock he heard about the new School of Hotel Management at UNLV and in August 1969 23-year-old Joe headed for Las Vegas with $400 in his pocket. Las Vegas was a disappointment. Joe could not get a job as a chef without first joining Culinary Workers Union Local 226-which he could not afford to do. Also, because he ran a poker game and cooked at the Chuck Wagon Diner during high school his high school grade point average was roughly a C-, which hindered his admittance into the School of Hotel Management. Undaunted, Joe found a job bussing tables at the Frontier Hotel and joined the Culinary Union so he could work as a chef. He also took three classes at UNLV that semester, earned an A in each, and was admitted to the School of Hotel Management. While at UNLV he affiliated with Sigma Chi fraternity. In his career Joe has worked in all facets of the gaming industry in such Las Vegas properties as the Flamingo Capri, the Frontier, Caesars Palace, the Tropicana, the Dunes, the Golden Nugget, the Mirage, Treasure Island, the Sands, MGM, and the Downtown Grand. He learned the business from the ground up. He also worked at Caesars Tahoe and at different times owned and operated a sandwich shop and a bar. Joe married his wife, Linda, 38 years ago in Las Vegas, in 1976. He is currently employed as a casino shift manager at the Downtown Grand hotel and is affiliated with the House Corporation of Sigma Chi Alumni, UNLV Rebel Golf, the Las Vegas Natural History Museum, and Candlelighters Childhood Cancer Foundation of Nevada.

Information about the 4 Mile Bar sign that sits at 3650 Boulder Hwy.
Site name: 4 Mile Bar (Las Vegas, Nev.)
Site address: 3650 Boulder Hwy
Sign owner: Bob and Bill Joslin
Sign details: This is one of the most historic bars in Las Vegas. The original site of the bar was actually where one of the oldest communities in town began called Formyle. The community was there long before The Boulder Highway or US Highway 95. The area where the bar currently resides was called Four Mile Spring because it was "four miles from the center of town" and for the natural spring that was there. This part of town, for much of its history, was outside of Las Vegas city limits and outside of the laws for the rest of the city as well. This site was originally a brothel when it opened in the 1950s. In 1954, the property was raided by the FBI and then ended up turning into a bar. It is "one of the Valley's last true-blue roadhouses" and it is named because it sits four miles away from the Downtown area. They are also known for their very popular karaoke nights.
Sign condition: 4, the roadside sign is in good condition, but the sign that is attached to the building has some light bulbs that have been burned out on it.
Sign form: Roadside sign is a pole sign with a message center and there is an architectural sign attached to the facade of the building.
Sign-specific description: The road side portion of the signage for the 4 Mile Bar is fairly simple. The top of the sign features a plastic, backlit square that has a large red "4" and "MILE" in bold white text in the middle of the number. Underneath this is "BAR" in a bold red text against a white background. About a foot or two underneath this sign is a large plastic, backlit reader board. The main support for the sign is a white rectangular structure with two red stripes running down the center of it with a few inches of space between the lines. The architectural sign that is on the facade of the building is uncomplicated as well. The shape of it fits the top portion of the building and looks like a stretched out rectangle. All of the edges are lined by incandescent light bulbs. In the middle of the sign in open channel letters are the words "4 MILE BAR" that are filled with white glowing neon tubes.
Sign - type of display: Incandescent, neon and backlit plastic portion
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic
Sign environment: This bar sits at the cusp where Fremont Street transitions to Boulder Highway. Many of the immediate properties that sit near this bar are motels and mobile home communities. This is also just down the road from Boulder Station Hotel and Casino as well as the Winchester Cultural Center.
Sign - thematic influences: The roadside sign is very straightforward since it just displays the name of the bar, but there could have been a stylistic choice to use the actual number "4" instead of the word "four."
Sign - artistic significance: The most notable feature about this sign is the number "4" instead of the word "four" that is used, possibly for stylistic reasons.
Survey - research locations: Accessor's Page http://www.clarkcountynv.gov/assessor/Pages/searchbybusinessname.aspx, Review Journal articles https://storify.com/ReviewJournal/7-of-the-most-historic-bars-in-las-vegas and https://www.reviewjournal.com/uncategorized/over-a-century-four-mile-has-gone-from-trailside-oasis-to-brothel-to-bar/ , Vegas Seven article http://vegasseven.com/2013/06/12/las-vegas-bar-hall-fame/
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-08
Sign keywords: Architectural; Incandescent; Neon; Backlit; Plastic; Steel; Pole sign; Roadside

Narrator affiliation: Western Shoshone Spiritual Leader; Protester

Includes meeting agenda and minutes. CSUN Session 10 Meeting Minutes and Agendas.