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Photographs of Desert Moon Motel sign, Las Vegas (Nev.), April 18, 2017

Date

2017-04-18
2017-08-22

Description

The Desert Moon Motel sign sits at 1701 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Desert Moon Motel (Las Vegas, Nev.)
Site address: 1701 Fremont St
Sign owner: Jerzy and Celina Kosla
Sign details: The building was constructed in 1942 (Assessor). According to one commentator, the Desert Moon motel opened on the site in 1952 (Roadside Architecture.com). The cars on a vintage postcard of the motel appear to date from the late 1940's or early 1950's (Ebay). The same vintage postcard (Ebay) shows the motel as a member of United Motor Courts, an early motel referral chain founded in 1933 which published a travel guide until the early 1950's (Wikipedia). Based in Santa Barbara, California, United Motor Courts was made up of "a friendly group of independent owners of motor lodges..." (Historic Highways). The Quality Inn motel franchise was a spinoff of United Motor Courts (Wikipedia). The motel has been renovated by its current owner, Polish immigrant George (Jerzy) Kosla (Glionna, 2017).
Sign condition: The sign is Condition 4, good. The paint appears slightly faded but there is no flaking or peeling. The cabinets, reader boards, and fiberglass moon are all in good condition. The neon is intact.
Sign form: Pole sign
Sign-specific description: The sign pole and metal cabinets are painted pink. The design and lettering are the same on both sides of the sign. The trapezoid-shaped lower cabinet extends horizontally toward the street. It contains a rectangular white plastic lightbox which states "FREE ADULT MOVIES" in red sans serif letters and "FLAT SCREEN TV'S in smaller black san serif letters. To the left of the letters is the black silhouette of a female figure. On the metal below the plastic screen are clear sans serif neon letters which spell out, "NO VACANCY" in red when illuminated. The upper metal cabinet hangs from the street side of the pole. White painted san serif letters, covered by clear sans serif neon letters which glow red when illuminated, run vertically down the cabinet to spell out, "XXX MOVIES". Five metal cabinets attached to the street side of the sign run vertically to spell out, "M-O- T-E- L" in white painted sans serif letters covered by yellow sans serif neon letters. On top of the pole is a white p
Sign - type of display: Neon, Lightbox
Sign - media: Steel, Plastic, Fiberglass
Sign - non-neon treatments: Lightbox
Sign environment: East Fremont Street, surrounded by other motels.
Sign - date of installation: c. 1950s
Sign - date of redesign/move: The now pink or faded red sign cabinets were painted blue in a 2003 photograph
Sign - thematic influences: Desert, Space Age, Western
Sign - artistic significance: The current sign appears to have taken the Western/Lunar theme from the previous sign and transformed it into a 1950's/1960's Space Age/Lunar theme
Survey - research locations: Assessor's website
Survey - research notes: Ebay. Las Vegas NV Desert Moon Motel roadside Nevada vintage linen postcard ca 1940s. Retrieved from https://picclick.com/LAS-VEGAS- NV-Desert- Moon-Motel- Roadside-Nevada- 141923576051.html Glionna, J. M. (2017 April 23). Motel, once a haven, now a crime-ridden jungle in downtown Las Vegas. Las Vegas Review Journal. Retrieved https://www.reviewjournal.com/local/local-las- vegas/downtown/motel-once- a-haven- now-a- crime-ridden- jungle-in- downtown-las- vegas/ Historic Highways. (2007 July 14). Archive for the "Motel Associations" category: Looking for a motel in 1933. Retrieved from https://historichighways.wordpress.com/category/motel-associations/ Roadside Architecture. com (n.d.). Las Vegas Signs: Desert Moon Motel. Retrieved from http://www.roadarch.com/signs/nvvegas.html RoadsidPeek.com. (n.d.). Downtown motels Las Vegas: Desert Moon Motel. Retrieved from http://www.roadsidepeek.com/roadusa/southwest/nevada/vegas/lvmotel/lvdownmotel/index5.htm Wikipedia. (n.d.). Motel: 2.6 R
Survey - other remarks: A postcard circa early 1950's features a different sign with a saguaro cactus and quarter moon (Ebay). The current sign appears to have taken the Western/Lunar theme from the previous sign and transformed it into a Space Age/Lunar theme, which may indicate that the sign dates from the date from the late 1950's or 1960's.
Surveyor: Mitchell Cohen
Survey - date completed: 2017-08-22
Sign keywords: Neon; Steel; Plastic; Fiberglass; Pole sign; Light box; Sculptural

Mixed Content

Ford, Jean, 1929-1998

Nevada politician and women's advocate Imogene "Jean" Young was born in Miami, Oklahoma, on December 28, 1929, to Daisy Adelphia (Flook) and Clarence Nathan Young. She had one brother, Byron Young. Her family moved to Joplin, Missouri, where she attended kindergarten through high school. In 1951 she graduated from Southern Methodist University in Dallas, Texas with a B.A. in Sociology. After graduation she worked as a recreational therapist for the American Red Cross in military hospitals until 1955.

Person

Ham, Artemus W., Sr., 1892-1970

Artemus W. “Art” Ham Sr. (1892-1970) was a highly respected Las Vegas, Nevada attorney and a philanthropist who devoted his work towards the Las Vegas community as well as the development of the Las Vegas strip. Ham was also president of the Las Vegas Chamber of Commerce in 1929 and a recognized supporter to the University of Las Vegas, Nevada (UNLV). He became active in the city’s real estate and had faith in the future of Las Vegas.

Person

Film strip of individuals or Hoover Dam construction, image 012: photographic print

Date

1930 (year approximate) to 1939 (year approximate)

Description

This photograph has three images. The first one (0272_0081) is upside-down and reads, "Record pour. Graveyard crew on No. 7 cableway. 240 8 cu. buckets. 8 hour shift, Boulder Dam. 12-18-34" There is a list on the back: "1. high-line operator 2. Bell boys hi-trussel and on dam. Andy 3. Donkey operators 4. Hook tenders 5. shifter, of crew (Colette) 6. Night Supt. Car Colette 7. Regular crew 8. Me. Returned to help crew for this record from form-raising crew. "All worked on No. 7 line in some capacity, except 8. Kizziar (KI-ZAH) -as a regular. Lots of work that day. Didn't take time for lunch. Run over to grab a bite and jump back. My job was to trip the safety (dog). Bucket was in the pour every two minutes. Just time to wade out of knee deep mud. On top trussel everything was panic. Bellboy sets an empty bucket in crib of flat car (which has three cribs). Hook tender unhooks it and donkey driver will back up to hook on full bucket. Bellboy signals hi-ball -- operator knows how far to take it." The other two images (0272_0082 and 0272_0083) did not have an inscription with the image.

Image

Albert S. Henderson Photograph Collection

Identifier

PH-00317

Abstract

The Albert S. Henderson Photograph Collection (1860s-1959) primarily contains black-and-white photographic prints of Albert S. Henderson and his family. Also included in the collection are photographic prints of Henderson during his tenure as a Nevada legislator and district judge. Other materials include postcards, negatives, and a tintype.

Archival Collection