Daytime and nighttimes views of the Somerset Motel signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 294 Convention Center Dr
Sign details: Just across the small street, connecting with Convention Center Drive, the Somerset Motel resides.
Sign form: Pylon
Sign-specific description: A vertical white steel pole represents the pylon for the establishment. The pole incorporates a backlit message center, and a series of sculpted cabinets to create a complete advertisement for the smaller property. The base of the sign is a white steel pole, whose progress is halted by a backlit message center cabinet. The cabinet is not actually a single cabinet with two sides, but two separate cabinets, sandwich the pole. The sign is flag poled off of the structure being off center. The sides of the cabinet possess the low, sweeping, convex, negative space seen on the Somerset shopping center sign. The bottom half of the face is occupied by the by the white internally lit face, with vinyl lettering. The top half is painted a maroon color with "Somerset" painted on the surface in white paint. Neon hovers over the surface of the text. Jutting off of the south side of the pole from the center of the cabinet, another white, steel pole travels for a very short distance, before turning into a sculpted double backed steel cabinet. The small cabinet is designed with rounded bottom edge, and a recessed negative shape on the top. The bulge on the bottom, is the positive form of the negative space at the top. The result is a pseudo U shaped display. Vacancy is spelled in white graphic text on the surface of the cabinet. Neon tubing spells "NO" above the painted text as well as the tubing hovering over the graphics. The white pole shoots upward, being interrupted but a series of five horizontal steel poles. On the south end of each one of the poles, the U shaped cabinets are present. Each cabinet holds one letter from the word "Motel," starting with the "M" at the top. The letters are painted in white and bordered on the edges with neon. The borders of the face of each one of these cabinets, is lined with neon as well. The north end of each one of the crossing members is a small maroon, circular faced, cylindrical shaped cabinet, with white edges. Neon is bent into the shape of a four-pointed star. The vet top of the [pole is crowned with a double backed cabinet in the shape of a prismatic, seven pointed star. The faces of the cabinet are convex, with each facet of the star being it's own separate plane. In the very center of the star an incandescent bulb resides. The surface is treated in a white and maroon paint finish.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Neon; Incandescent; Backlit; Steel; Plastic; Graphics; Paint

Sign animation: Chasing, flashing, oscillating
Notes: The text fascia sign just to the north of the giant glass display illuminates with a background of neon tubing which chases from right to left. The pattern of colors running across are a sequence banks of red, pink purple and blue vertical neon tubing, chase each other creating a pulsating movement of the individual banks of these colors. While they are animating, the channel letters, which spell "Riviera," are dark and proceed to light up one letter at a time. Once all lit they remain lit, until the background stops with all the bars illuminated. Once all the bars are lit, the interiors of the letters turn off one at a time starting on the far right. The giant mirrored section of the building, advertising for the Splash stage show. The sequence can be best described from its dramatic powering up. The entire sign comes alive with a rapid upward chasing pattern covering the surface of the tower. Once alive, small white bulbs grow out of the end of the space on the top and bottom of the end of the "Splash" text. Once all the previous elements are illuminated, the letters in the Splash logo shut off, illuminate one letter at a time in red neon, then the white neon figure of the seal balancing a ball on the end of it's nose, lights up. The neon bordered circular raceway, then animates with the bulbs in the center chasing each other in a clock-wise sequence. Once lit the vast array of white bulbs grown out of the end of the text begin to gently oscillate, as well as the sparse assortment of floating and attached incandescent bulbs on the wall of the tower. Once the bulbs animate for a few seconds, the entire wall chases downward, becoming black as night, except for the Slash logo text. Underneath the entire front side of the western face of the Riviera, the incandescent bulbs which cover the entire surface oscillate in a wildly, while the ringed entablature on the wall animates quietly in comparison. The multi-colored rings of neon tubing chase each other from left to right, chasing the distance then repeating. The sequence then changes direction and chase from left to right. Creating the tops and bottoms of the entablature are raceways lined with incandescent bulbs that chase each other from left to right. On the surface of the west wall incandescent bulbs chase each other along the raceways which run horizontally around the internally lit cabinets. The small vertical raceways which run inside the clear plastic boxes chase each other from top to bottom, but all the raceways are offset to each other by a few seconds. At the North end of the property the signage for the Riviera's, "Nickeltown" gambling attraction, dominates the corner. He animation on the large exploding sculptural fountain lights up the entire corner. The three rocketing pieces of steel are wrapped in repeating bands of their corresponding colors of blue, purple and yellow. All three simultaneously chase from bottom to top, until completely lit. Then they begin to animate in a chasing pattern from bottom to top. After a few moments of chasing, they chase from beginnig to top once more, leaving al the tubes dark in its path. Along the circular entablature, which runs the circumference of the top mass of the fountain, incandescent bulbs chase each other from right to left, but only on the side which faces the casino. The wall, which faces north, contains the multicolored banks of vertical neon bars that animate in a specific pattern. They chase each other from right to left, then only the purple neon tubing illuminates, they chase again, then only the blue neon tubing illuminates. They chase once again, and then only the gold bars illuminate. The bars chase yet one more time, then all of the tubing illuminates, thus ending the sequence. The main entrance to nickel town is adorned with neon text and images, but only the stars higher up on the wall itself animate. The incandescent bulbs elevated above the surface of the mirrored wall, animate in a soft oscillating pattern, adding the twinkling effect. The larger five pointed stars are animated on the interior by a center of oscillating incandescent bulbs, while concentric neon shapes echo outward in the yellow, purple and blue colors seen on the adjacent wall facing north. The smaller snow-flake esque star shapes are alive with oscillating incandescent bulbs. Looking upward along the north face of the closest tower, the giant vertical, Riviera channel letters animate one character at a time, oscillate then shuts off.

Sign animation: Chasing, flashing, oscillating
Notes: The text fascia sign just to the north of the giant glass display illuminates with a background of neon tubing which chases from right to left. The pattern of colors running across are a sequence banks of red, pink purple and blue vertical neon tubing, chase each other creating a pulsating movement of the individual banks of these colors. While they are animating, the channel letters, which spell "Riviera," are dark and proceed to light up one letter at a time. Once all lit they remain lit, until the background stops with all the bars illuminated. Once all the bars are lit, the interiors of the letters turn off one at a time starting on the far right. The giant mirrored section of the building, advertising for the Splash stage show. The sequence can be best described from its dramatic powering up. The entire sign comes alive with a rapid upward chasing pattern covering the surface of the tower. Once alive, small white bulbs grow out of the end of the space on the top and bottom of the end of the "Splash" text. Once all the previous elements are illuminated, the letters in the Splash logo shut off, illuminate one letter at a time in red neon, then the white neon figure of the seal balancing a ball on the end of it's nose, lights up. The neon bordered circular raceway, then animates with the bulbs in the center chasing each other in a clock-wise sequence. Once lit the vast array of white bulbs grown out of the end of the text begin to gently oscillate, as well as the sparse assortment of floating and attached incandescent bulbs on the wall of the tower. Once the bulbs animate for a few seconds, the entire wall chases downward, becoming black as night, except for the Slash logo text. Underneath the entire front side of the western face of the Riviera, the incandescent bulbs which cover the entire surface oscillate in a wildly, while the ringed entablature on the wall animates quietly in comparison. The multi-colored rings of neon tubing chase each other from left to right, chasing the distance then repeating. The sequence then changes direction and chase from left to right. Creating the tops and bottoms of the entablature are raceways lined with incandescent bulbs that chase each other from left to right. On the surface of the west wall incandescent bulbs chase each other along the raceways which run horizontally around the internally lit cabinets. The small vertical raceways which run inside the clear plastic boxes chase each other from top to bottom, but all the raceways are offset to each other by a few seconds. At the North end of the property the signage for the Riviera's, "Nickeltown" gambling attraction, dominates the corner. He animation on the large exploding sculptural fountain lights up the entire corner. The three rocketing pieces of steel are wrapped in repeating bands of their corresponding colors of blue, purple and yellow. All three simultaneously chase from bottom to top, until completely lit. Then they begin to animate in a chasing pattern from bottom to top. After a few moments of chasing, they chase from beginnig to top once more, leaving al the tubes dark in its path. Along the circular entablature, which runs the circumference of the top mass of the fountain, incandescent bulbs chase each other from right to left, but only on the side which faces the casino. The wall, which faces north, contains the multicolored banks of vertical neon bars that animate in a specific pattern. They chase each other from right to left, then only the purple neon tubing illuminates, they chase again, then only the blue neon tubing illuminates. They chase once again, and then only the gold bars illuminate. The bars chase yet one more time, then all of the tubing illuminates, thus ending the sequence. The main entrance to nickel town is adorned with neon text and images, but only the stars higher up on the wall itself animate. The incandescent bulbs elevated above the surface of the mirrored wall, animate in a soft oscillating pattern, adding the twinkling effect. The larger five pointed stars are animated on the interior by a center of oscillating incandescent bulbs, while concentric neon shapes echo outward in the yellow, purple and blue colors seen on the adjacent wall facing north. The smaller snow-flake esque star shapes are alive with oscillating incandescent bulbs. Looking upward along the north face of the closest tower, the giant vertical, Riviera channel letters animate one character at a time, oscillate then shuts off.

Sign animation: Chasing, flashing, oscillating
Notes: The logo cabinets which adorn the entrances on the elevated walkways: The letters start with both rows of text in the off position. The top row flashes on, while the bottom row is dark then the bottom row illuminates, as the top row goes dark. Once the top row flashes off it flashes back on so that both rows of text are briefly illuminated simultaneously before they both go dark and the sequence stars over again. While this is going on the incandescent bulbs which line all of the raceways are chasing each other from left to right on the horizontal planes, while the arched sections chase each other downward. The triangular peaks which radiate around the top of the logo sign, flash on and off in a sequence which chase each other downward. First the top center peak flashes on, then the next sequential triangular channel on both sides illuminate simultaneously, flash off, then the next two in the series illuminate. The resultant effect is a chasing pattern starting from the top. The sister animation is located on almost the exact same design on the porte cochere. I would think the previous smaller sign would be based on the larger porte cochere. The other variance besides obvious size difference is the that the channel letters are filled with incandescent bulbs instead of neon. The animation is a bit simpler as well. The incandescent bulbs oscillate continuously while the triangular pan channels which create the radiating crown, animate. The neon in the channels chase each other as described in the smaller walk way version, while the text continues until the entire text flashes off, then on, off, then begin to animate once again. All of the bulbs, which line the raceways of the exterior edge of the porte cochere, as well as the encrustation of bulbs on the brass bull nose portion, animate in rapid succession. All the raceway bulbs chase each other while the bulbs on the brass portion continually oscillate. Animation continues on the east face of the building with the entrances first. The principle for these two signs is oscillation and chasing. All bulbs on the underside of the entrance, as well as in the logo, oscillate rapidly. All bulbs on the raceways chase each other. Further on the surface of the building as well, the Pepsi cola wall sign is found displaying a very unique form of animation, seen here on the strip. The signage for the Pepsi ad is located on the eastern wall. (Detailed in specific description) The Incandescent bulbs which fill the inside of the text that spells Pepsi, chase each other from left to right, leaving all the bulbs in its path illuminated, as if writing out the word Pepsi. The neon bars located within the tilted bottle of Pepsi are illuminated, and chase each other downward, leaving the bars it its path dark. As this sequence in taking place, the waving tubes of neon illuminate, flashed subtly making the neon appear as soda pouring out of the bottle. As the tubing flows then the vertical neon bars in the cup illuminate one at a time making the cup appear as if it is filling up. The text above each of the painted fires head, flashes back and forth as if talking to each other as well. ESPN ZONE animation: The letters in the vertical blade portion of the ESPN Zone illuminate one at a time, starting from the top. Once the entire phrase is lit, in flashes off then on then off, before restating. The orange and red neon tubing which resides inside the pan channels that represent flames flash on and off in a relaxed manner as if to animate the flickering of the flames. The small incandescent bulbs on the black portions above the main matrix reader board flash on and off subtly.
Sign keywords: Neon; Backlit

Sign animation: Chasing, flashing, oscillating
Notes: The logo cabinets which adorn the entrances on the elevated walkways: The letters start with both rows of text in the off position. The top row flashes on, while the bottom row is dark then the bottom row illuminates, as the top row goes dark. Once the top row flashes off it flashes back on so that both rows of text are briefly illuminated simultaneously before they both go dark and the sequence stars over again. While this is going on the incandescent bulbs which line all of the raceways are chasing each other from left to right on the horizontal planes, while the arched sections chase each other downward. The triangular peaks which radiate around the top of the logo sign, flash on and off in a sequence which chase each other downward. First the top center peak flashes on, then the next sequential triangular channel on both sides illuminate simultaneously, flash off, then the next two in the series illuminate. The resultant effect is a chasing pattern starting from the top. The sister animation is located on almost the exact same design on the porte cochere. I would think the previous smaller sign would be based on the larger porte cochere. The other variance besides obvious size difference is the that the channel letters are filled with incandescent bulbs instead of neon. The animation is a bit simpler as well. The incandescent bulbs oscillate continuously while the triangular pan channels which create the radiating crown, animate. The neon in the channels chase each other as described in the smaller walk way version, while the text continues until the entire text flashes off, then on, off, then begin to animate once again. All of the bulbs, which line the raceways of the exterior edge of the porte cochere, as well as the encrustation of bulbs on the brass bull nose portion, animate in rapid succession. All the raceway bulbs chase each other while the bulbs on the brass portion continually oscillate. Animation continues on the east face of the building with the entrances first. The principle for these two signs is oscillation and chasing. All bulbs on the underside of the entrance, as well as in the logo, oscillate rapidly. All bulbs on the raceways chase each other. Further on the surface of the building as well, the Pepsi cola wall sign is found displaying a very unique form of animation, seen here on the strip. The signage for the Pepsi ad is located on the eastern wall. (Detailed in specific description) The Incandescent bulbs which fill the inside of the text that spells Pepsi, chase each other from left to right, leaving all the bulbs in its path illuminated, as if writing out the word Pepsi. The neon bars located within the tilted bottle of Pepsi are illuminated, and chase each other downward, leaving the bars it its path dark. As this sequence in taking place, the waving tubes of neon illuminate, flashed subtly making the neon appear as soda pouring out of the bottle. As the tubing flows then the vertical neon bars in the cup illuminate one at a time making the cup appear as if it is filling up. The text above each of the painted fires head, flashes back and forth as if talking to each other as well. ESPN ZONE animation: The letters in the vertical blade portion of the ESPN Zone illuminate one at a time, starting from the top. Once the entire phrase is lit, in flashes off then on then off, before restating. The orange and red neon tubing which resides inside the pan channels that represent flames flash on and off in a relaxed manner as if to animate the flickering of the flames. The small incandescent bulbs on the black portions above the main matrix reader board flash on and off subtly.
Sign keywords: Neon; Incandescent; Video screen

The Holiday House motel sign with a "For Sale" sign sits at 2211 South Las Vegas Boulevard. Formerly the Bagdad Inn, the property has been in operation since the early 50s. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2211 S Las Vegas Blvd
Sign details: The Holiday House Motel was originally the Bagdad Inn that opened up in the 1950's. The actual motel was possibly named after Bagdad California, a small ghost town in the San Bernardino county. This town was a former route 66 pit stop and later passed by with the new I-15 and I- 40 in the late 1970's. The motel changed its name in 1983 to Holiday House Motel. The motel currently has a for sale sign.
Sign condition: The sign is in a 4.5. There seems to not have much sun or wind damage to the sign. The color is still fresh.
Sign form: This is a two- pole squared structured sign.
Sign-specific description: The sign is a bright red squared basis. All aspects of the sign's advertisement are connected together in one large square. There is no separation within the structure; it just looks like one giant red canvas with words and would even suggest the sign is very minimal. At the bottom, right portion of the sign you will see a small reader board (currently the reader board has been covered with a for sale sign). Vertically on the left side is the word motel in white lettering. The holiday house font is in yellow incandescent lighting, and the font looks italicized. The no vacancy is in neon underneath the holiday house typography. Two white poles are what holds up the sign.
Sign - type of display: Neon, Incandescent and fluorescent lighting.
Sign - media: Steel and Plastic
Sign - non-neon treatments: Reader board
Sign animation: Flasher for the incandescent light bulbs in the letters
Sign environment: This location is on the north end of the Strip across the street from the Stratosphere and near the Holiday Motel and Fun City Motel.
Sign - date of installation: 1983
Sign - date of redesign/move: In 1950's the sign was Bagdad Inn and in 1983 the establishment later changed into the Holiday House Motel.
Sign - thematic influences: This sign could have inspiration from the post modernism idea of open space and minimal design to "advertise" to consumers. This sign is very representative of 1970's designs.
Sign - artistic significance: Every portion of the sign was thoughtfully placed to hit the consumer in a fast and efficient way.
Survey - research locations: Vintage Vegas http://vintagelasvegas.com/search/Holiday+House+Motel and Roadside Architecture http://www.roadarch.com/signs/nvvegas.html .
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-30
Sign keywords: Neon; Incandescent; Steel; Plastic; Flashing; Reader board; Pole sign; Fluorescent; Roof Sign

The Fiesta Rancho Hotel and Casino sits at 2400 North Rancho Drive. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2400 N Rancho Dr
Sign owner: Stations Casinos Inc.
Sign details: This location was constructed in 1995 as the Fiesta, but in 2001 Stations Casino bought out the casino and renamed it Fiesta Rancho. Stations Casinos Inc. that own this casino have a chain of 9 resort casinos and a number of smaller casinos in the Las Vegas Valley that are popular along the local community here in Las Vegas. The Fiesta Rancho has a sister property named Fiesta Henderson which also has an ice rink as well as identical sign designs.
Sign condition: 4 - the lights still shine very brightly on this one but the colors on the sign have faded over the years and look more like pastel colors when they used to be very vibrant
Sign form: Marquee and Entrance Sign
Sign-specific description: The marquee on Rancho Dr. has concrete bases with a big plasma screen tv with a reader board underneath it. Above the T.V. screen they have a huge design with a purple background, but around this is yellow, orange, blue, green and pink streamers. These all illuminate the same color as the paint at night time. In the middle of the streamer design is channeled letters "Fiesta" in a curvy print font, and then the words "Casino Hotel" underneath it in a normal block type font. The letters illuminate white at night time. Above their main entrance to the casino they have big channeled letters stating " Fiesta" in the same font to their other signs that contain incandescent bulbs that flash at night. Underneath the incandescent "Fiesta" there are red channeled Neon signs stating "Race Sports Keno Bingo" that illuminate red.
Sign - type of display: Neon and Incandescents
Sign - media: Steel
Sign - non-neon treatments: Reader Board and Plasma Screen
Sign animation: Flasher for incandescent bulbs
Sign environment: This property is on North Rancho about a mile north of the 95 highway. It is located right next door to Texas Station, and is near a residential area.
Sign manufacturer: Possibly YESCO
Sign - date of installation: c. 2001
Sign - thematic influences: The theme of the casino matches the sign with the fun party colors and ribbon streamers that they depict on their sign looks like a fiesta.
Sign - artistic significance: This sign is practically identical to the signage for Fiesta Henderson, for they based their sign off of this Fiesta Rancho sign design.
Survey - research locations: Assessor's website, company website
Survey - research notes: Fiesta Rancho website https://fiestarancho.sclv.com/, Stations Casino page https://www.sclv.com/
Survey - other remarks: https://www.sclv.com/Casinos/PropertyMap Stations Casino website has an interactive map of their locations
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-06
Sign keywords: Neon; Incandescent; Steel; Flashing; Reader board; Marquee; Video screen; Pylon