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Photograph of National Patent Corporation certificate issued to the Thomas Young Sign Company, 1929 July 11

Level of Description

Item

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 07

Archival Component

Photograph of University of Nevada, Las Vegas Silverbowl Stadium electric sign, undated

Level of Description

Item

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 13

Archival Component

Slides of various sign installations in Salt Lake City, Utah, 1978-1979

Level of Description

File

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 15

Archival Component

Slides of various sign installations in Las Vegas, Nevada, 1978-1979

Level of Description

File

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 15

Archival Component

Slides of Sahara sign construction and installation and Caesar's Palace sign fire, 1980

Level of Description

File

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 15

Archival Component

Slides of various sign construction and installation around Las Vegas, Nevada, 1981

Level of Description

File

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 15

Archival Component

Slides of Sands Hotel final installation and night ceremony, 1982-1983

Level of Description

File

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 15

Archival Component

Slides of various signs including Circus Circus and Caesar's Palace, 1982-1983

Level of Description

File

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 15

Archival Component

Slides of various signs around Las Vegas, Nevada, 1983-1989

Level of Description

File

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 15

Archival Component

Photographs of Madame Tussaud's signs, Las Vegas (Nev.), 2002

Date

2002

Description

Daytime and nighttime views of Madame Tussaud's museum signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Venetian (Las Vegas, Nev.)
Site address: 3377 S Las Vegas Blvd
Sign details: Madame Tussaud's Wax Museum is located inside the Venetian Hotel and Casino. Located at the southern end of the property, it is tucked away at the end of a long stretch of escalators. Even though it is not in complete plain view, the facility is directly in the line of pedestrian traffic. The escalators serve as one of the main causeways into the Venetian for the traveler headed north on the east side of the strip. The facility is also advertised by an architecturally integrated building sign, and an LED screen that are in plain view from the street. A the end of the bay of escalators, a platform folds out, containing the vibrant entrance to the Wax Museum. Flanking the large opening designated as the entrance, are six free standing sculpted cabinet, advertising for Madame Tussaud's, lining up three on either side of the door. Standing underneath the entry, are a cast of ever rotating wax figures of celebrities. Just beyond the wax sentry, six more sculpted cabinets are present on other side of the pedestrian leading up to a ticket counter. On the ceiling above the pedestrian is an array of sculpted elements that are adorned with incandescent bulbs and neon, all leading up to the afore mentioned counter.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Fascia
Sign - type of display: Neon; Incandescent
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing
Sign environment: Madame Tussaud's holds the unique position of being elevated above the street, within the Venetian. Located at the top of a bank of escalators, the museum is positioned so that it is the dominating force upon the pedestrian with its immediate area. With careful examination it is evident that the it resides in the Venetian, but has tight hold on it's claim of space. Even though the location is somewhat hidden, it is a present force, and alongside a series of moving walk paths, generating a high frequency of vibration.
Sign manufacturer: YESCO
Sign - date of installation: 2000
Sign - thematic influences: The theme of Madame Tussaud's revolves around the theme of what the establishment provides. The main attraction is of course the lifelike imagery of celebrities sculpted in wax. The establishment draws from the theme of celebrities and stardom in design. The advertisement cabinets, which line the entry to Madame Tussaud's, are shaped to reference this. One set is crafted in the shape of a stylized star, while the others appear as street side movie posters seen in theatres or propaganda. The feel of them, to sum up initially, is classic "Hollywood" movie opening extravaganza. The star shapes and jutting channels on the ceiling of the entrance are other references to stars as well as the feel of electricity. These too can be associated with "movie star" like elements such as the Hollywood walk of fame, with it's star shaped crests, references to celebrities as "stars," as well as the a fore mentioned flavor of a movie opening or extravaganza.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Fascia; Neon; Incandescent; Steel; Plastic; Graphics; Paint

Mixed Content