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Photograph of Ogden's Furniture and Carpet, Draper Bank & Trust, Whirlpool Home Appliances, Macey's Sack n' Save, Airport Inn, Big O Tires, Young Outdoor, and The Citizen's Bank electric signs, undated
Level of Description
Item
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 10
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 10
Archival Component
Photograph of two letters, The Marion Hotel, R.E. Cunningham, and Fireside Inn, J.E. Christiel to Thomas Young Sign Company regarding their feelings about signs installed by Young, 1930 June 02, undated
Level of Description
Item
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 07
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 07
Archival Component
Handwritten notes for the Horseshoe Club neon sign (Las Vegas), circa 1960s
Date
1960 to 1969
Archival Collection
Description
Handwritten notes with details for the neon facade of the Horseshoe Club.
Site Name: Horseshoe Club
Address: 128 East Fremont Street
Image
Photographs of Circus Circus signs, Las Vegas (Nev.), 2002
Date
2002
2017-08-11
Archival Collection
Description
Photos show Circus Circus signs at night. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description
Site name: Circus Circus (Las Vegas, Nev.)
Site address: 2880 S Las Vegas Blvd
Sign owner: Mandalay Resort Group
Sign details: Circus Circus is a cluster of signage and buildings located toward the Sahara Boulevard. When approaching Circus Circus on Las Vegas Boulevard from the North or the South the first thing which is seen is Lucky the Clown, the giant, sculpted, roadside pylon, on the west side of the strip where the property is located. From the South as you approach the property A small double backed marquis sign for the Circus Circus is perched atop the corner or the shared and neighboring establishment of the Slots-a-fun's small street side covering. As you make you way past to entrance to Slots of Fun toward the Giant Lucky sign, the impressive porte cochere comes into view. The porte cochere is the centerpieces for the flankings of the electrified north elevation of the low rise Slots a fun building and the Lucky the Clown Pylon. Following the building North and around it's North elevation, and elevated tram track is exaggerated by the striping of red neon and incandescent bulbs. From there you see the letters horizontally along the high rise towers spelling Circus Circus. The rear of the property serves as home to the Circus Circus Manor, an RV park for the recreational motorist to stay in their travels.
Sign condition: Structure 4 Surface 4 Lighting 5
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: The first description belongs to the double backed color LED message center. The board is outlined in rose neon leading up into neon scrollwork center-pieced at the very top of the sign by a smiling clown face. Between the message center and reader board are the animated neon words circus circus in channel lettering with red neon. When facing the front of the Circus Circus, the first fixture, which catches the eye, is the dazzling Rudy Coristomo designed porte cochere. The gradually arched cover is of fully cantilevered design, and the entire piece is encrusted with a dizzying array of animated red and white incandescent bulbs. The words Circus Circus are spelled in channel lettering cross the front peak of the low rise arch design. The letters are filled with white animated incandescent bulbs. A backdrop for the porte-cochere is the pattern of incandescent bulbs along the wall of the structure, which supports the porte cochere. Painted in animated bulbs, narrow, intersecting archway designs reach from the ground nearly to the top of the building itself. The effect is nice backdrop, which leads the eye from the wings of the property to the center. Placed just to the left of the Porte cochere is an entrance into the casino. Above the door a neon and bulb encrusted fascia designed clown holds guard to the word entrance spelled in backlit plastic. Flanking the figure itself are animated red and white bulb laden scrollwork. To the right of the porte cochere is a smeller yet equally charming sign representing another entrance into the building. The smiling backlit plastic wall sign, like the previous, holds an arched text of casino which itself sits above the word entrance. It is outlined in blue neon, with animated incandescent bulbs. Two backlit plastic message boards with changeable vinyl lettering join the wall sign. Animated incandescent bulbs form a border around each. Following around to the North side of the building. A continuous stripe of red neon and a stream of incandescent bulbs border an elevated tram path. As it disappears into a higher elevation building, the giant, vertical, red neon letters Spelling Circus Circus can be seen high above along the east elevation of the tower in the near distance. Continuing west you arrive in the rear parking lot where several items of signage reside. At the very west edge of the property a single sided arched backlit panel faces east and is supported by two candy striped red and white poles. Following the striping and forming a border around the arched panel, white incandescent bulbs chase around the entire sign. In a two-leveled section of text, in the very center of the top of the sign, the words Circus Circus and then Entrance below that are spelled in metal channel lettering with exposed red neon on the interior. On either side of the red neon text are the words free parking painted in white. Directly through the gate further in the distance in the Parking lot, the parking garage can be seen highlighted by the vertical channel lettering, in block text the words Free parking on the west elevation and on the north elevation the key circus circus turn of the century lettering spell circus circus lighted with red neon. The words light up in sequence back and forth in animated turn, saying Circus, Circus. Below that Free Parking is also spelled in block text channel lettering, with exposed red neon. Along the north side of the parking lot is Circus Circus Manor, the recreational vehicle park is highlighted with it's own unique signage.
Sign - type of display: Neon; Incandescent; Backlit; Matrix
Sign - media: Steel; Plastic; Fiberglass
Sign - non-neon treatments: Graphics; Paint
Sign animation: Oscillating, flashing
Sign environment: The site is bordered on the South by Slots of Fun, on the north by the Hilton timeshare under construction, and across the Strip by the Riviera.
Sign manufacturer: YESCO (porte and pylon)
Sign designer: Rudy Crisostomo/LeeLinton (Porte cochere) Dan Edwards (Lucky the Clown Pylon)
Sign - date of installation: Pylon: 1976, Porte Cochere: 1983
Sign - date of redesign/move: The back-lit plastic message board of Lucky the Clown was replaced with an LED matrix screen. In 1983, the porte cochere was redesigned by Rudy Crisostomo and architect Lee Linton.
Sign - thematic influences: The Circus Circus is entirely encompassed by the theme of the big top extravaganza of the three ring circus. The furiously animated light arrays, sheer magnitude of the number of bulbs, intensity of light, all add to the exciting concept of the circus. The turn of the century fonts, reminiscent of the Barbary Coast block Style, are mostly consistent through out the property.
Sign - artistic significance: This theme was en effort to give a bit more respectable image to gambling originally in the late sixties and early seventies. They would incorporate live aerial acts over the casino floor The unique concept was accented by a higher capacity for staying travelers and more family oriented attractions. The giant backlit sculpted pylon Lucky the Clown sign stood as a standard for size and dominance. The 84 ton steel structure was all internally contained and lit from head to toe and welcomed guests and was on of the most memorable Las Vegas sign experiences. Artistically it was influential on the standard on how a resort could be totally encompassed by a theme to create a unique spectacular for most people as well as retain the brilliance of Las Vega's garish style.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Flashing; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Backlit; Matrix; Steel; Plastic; Fiberglass; Graphics; Paint
Site name: Circus Circus (Las Vegas, Nev.)
Site address: 2880 S Las Vegas Blvd
Sign owner: Mandalay Resort Group
Sign details: Circus Circus is a cluster of signage and buildings located toward the Sahara Boulevard. When approaching Circus Circus on Las Vegas Boulevard from the North or the South the first thing which is seen is Lucky the Clown, the giant, sculpted, roadside pylon, on the west side of the strip where the property is located. From the South as you approach the property A small double backed marquis sign for the Circus Circus is perched atop the corner or the shared and neighboring establishment of the Slots-a-fun's small street side covering. As you make you way past to entrance to Slots of Fun toward the Giant Lucky sign, the impressive porte cochere comes into view. The porte cochere is the centerpieces for the flankings of the electrified north elevation of the low rise Slots a fun building and the Lucky the Clown Pylon. Following the building North and around it's North elevation, and elevated tram track is exaggerated by the striping of red neon and incandescent bulbs. From there you see the letters horizontally along the high rise towers spelling Circus Circus. The rear of the property serves as home to the Circus Circus Manor, an RV park for the recreational motorist to stay in their travels.
Sign condition: Structure 4 Surface 4 Lighting 5
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: The first description belongs to the double backed color LED message center. The board is outlined in rose neon leading up into neon scrollwork center-pieced at the very top of the sign by a smiling clown face. Between the message center and reader board are the animated neon words circus circus in channel lettering with red neon. When facing the front of the Circus Circus, the first fixture, which catches the eye, is the dazzling Rudy Coristomo designed porte cochere. The gradually arched cover is of fully cantilevered design, and the entire piece is encrusted with a dizzying array of animated red and white incandescent bulbs. The words Circus Circus are spelled in channel lettering cross the front peak of the low rise arch design. The letters are filled with white animated incandescent bulbs. A backdrop for the porte-cochere is the pattern of incandescent bulbs along the wall of the structure, which supports the porte cochere. Painted in animated bulbs, narrow, intersecting archway designs reach from the ground nearly to the top of the building itself. The effect is nice backdrop, which leads the eye from the wings of the property to the center. Placed just to the left of the Porte cochere is an entrance into the casino. Above the door a neon and bulb encrusted fascia designed clown holds guard to the word entrance spelled in backlit plastic. Flanking the figure itself are animated red and white bulb laden scrollwork. To the right of the porte cochere is a smeller yet equally charming sign representing another entrance into the building. The smiling backlit plastic wall sign, like the previous, holds an arched text of casino which itself sits above the word entrance. It is outlined in blue neon, with animated incandescent bulbs. Two backlit plastic message boards with changeable vinyl lettering join the wall sign. Animated incandescent bulbs form a border around each. Following around to the North side of the building. A continuous stripe of red neon and a stream of incandescent bulbs border an elevated tram path. As it disappears into a higher elevation building, the giant, vertical, red neon letters Spelling Circus Circus can be seen high above along the east elevation of the tower in the near distance. Continuing west you arrive in the rear parking lot where several items of signage reside. At the very west edge of the property a single sided arched backlit panel faces east and is supported by two candy striped red and white poles. Following the striping and forming a border around the arched panel, white incandescent bulbs chase around the entire sign. In a two-leveled section of text, in the very center of the top of the sign, the words Circus Circus and then Entrance below that are spelled in metal channel lettering with exposed red neon on the interior. On either side of the red neon text are the words free parking painted in white. Directly through the gate further in the distance in the Parking lot, the parking garage can be seen highlighted by the vertical channel lettering, in block text the words Free parking on the west elevation and on the north elevation the key circus circus turn of the century lettering spell circus circus lighted with red neon. The words light up in sequence back and forth in animated turn, saying Circus, Circus. Below that Free Parking is also spelled in block text channel lettering, with exposed red neon. Along the north side of the parking lot is Circus Circus Manor, the recreational vehicle park is highlighted with it's own unique signage.
Sign - type of display: Neon; Incandescent; Backlit; Matrix
Sign - media: Steel; Plastic; Fiberglass
Sign - non-neon treatments: Graphics; Paint
Sign animation: Oscillating, flashing
Sign environment: The site is bordered on the South by Slots of Fun, on the north by the Hilton timeshare under construction, and across the Strip by the Riviera.
Sign manufacturer: YESCO (porte and pylon)
Sign designer: Rudy Crisostomo/LeeLinton (Porte cochere) Dan Edwards (Lucky the Clown Pylon)
Sign - date of installation: Pylon: 1976, Porte Cochere: 1983
Sign - date of redesign/move: The back-lit plastic message board of Lucky the Clown was replaced with an LED matrix screen. In 1983, the porte cochere was redesigned by Rudy Crisostomo and architect Lee Linton.
Sign - thematic influences: The Circus Circus is entirely encompassed by the theme of the big top extravaganza of the three ring circus. The furiously animated light arrays, sheer magnitude of the number of bulbs, intensity of light, all add to the exciting concept of the circus. The turn of the century fonts, reminiscent of the Barbary Coast block Style, are mostly consistent through out the property.
Sign - artistic significance: This theme was en effort to give a bit more respectable image to gambling originally in the late sixties and early seventies. They would incorporate live aerial acts over the casino floor The unique concept was accented by a higher capacity for staying travelers and more family oriented attractions. The giant backlit sculpted pylon Lucky the Clown sign stood as a standard for size and dominance. The 84 ton steel structure was all internally contained and lit from head to toe and welcomed guests and was on of the most memorable Las Vegas sign experiences. Artistically it was influential on the standard on how a resort could be totally encompassed by a theme to create a unique spectacular for most people as well as retain the brilliance of Las Vega's garish style.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Flashing; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Backlit; Matrix; Steel; Plastic; Fiberglass; Graphics; Paint
Mixed Content
Newspaper clippings and publications, 1930-1992
Level of Description
Series
Scope and Contents
The YESCO newspaper clippings and publications series (1930-1992) consist of various newspaper articles and publications about YESCO or of professional interest to YESCO. Many newspaper clippings relate to YESCO’s neon sign work in Las Vegas, Nevada. Publications include issues from the 1930s of the
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: N/A
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: N/A
Archival Component
Photograph of the front of the Golden Nugget Gambling Hall, Las Vegas, Nevada, circa 1946-1950s
Date
1946 to 1959
Archival Collection
Description
A view of the front of the Golden Nugget Gambling Hall. A banner advertising "Cooled by refrigeration always pleasant" is visible on the right-hand side of the building. The Golden Nugget opened in 1946, and is the first structure designed from the ground up to be a casino. Steve Wynn became the majority shareholder in 1973, and built the first tower in 1977. In 1984, the neon was removed from the building and the spa tower was built, along with the showroom. The third tower was opened in 1989. The hotel now has 2,419 rooms and suites. The casino's large hotel sign at its entrance off Fremont and Casino Center was removed in 1984 when the casino underwent renovations. The old sign presently sits at the YESCO (Young Electric Sign Company) sign yard.
Image
Film transparency of the Golden Nugget Gambling Hall, Las Vegas, Nevada, July, 1949
Date
1949-05
Archival Collection
Description
A view of the front of the Golden Nugget Gambling Hall. A banner advertising "Cooled by refrigeration always pleasant" is visible on the right-hand side of the building. The Nugget Saloon and a Shell gas station sign is visible in the background. The Golden Nugget opened in 1946, and is the first structure designed from the ground up to be a casino. Steve Wynn became the majority shareholder in 1973, and built the first tower in 1977. In 1984, the neon was removed from the building and the spa tower was built, along with the showroom. The third tower was opened in 1989. The hotel now has 2,419 rooms and suites. The casino's large hotel sign at its entrance off Fremont and Casino Center was removed in 1984 when the casino underwent renovations. The old sign presently sits at the YESCO (Young Electric Sign Company) sign yard.
Image
Photographs of Westward Ho signs, Las Vegas (Nev.), 2002
Date
2002
Archival Collection
Description
Nighttime views of the Westward Ho signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Westward Ho Motel (Las Vegas, Nev.)
Site address: 2900 S Las Vegas Blvd
Sign details: The space of the westward Ho is limited yet busy on the landscape of the strip. Approaching from the south, the property lies on the West- side of the Strip. Signage is available on the south elevation, wrapping around into the east elevation, which happens to be the front. Starting with the pylon sign a similar courtyard stretches north with its translucent vinyl awnings, until it reaches its abrupt end with the Circus Circus and Slots A Fun properties.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Porte-cochère
Sign-specific description: Approaching the Westward Ho headed north you are immediately confronted by a couple of signs. The first being giant yellow channel letters in Western style font and outlined in blue neon. The font is similar to that of the Frontier Hotel and Casino. The ends of extended appendages of the letters swell in block shapes with points jutting from the flat surface. The letters are filled with incandescent bulbs which all flash on together almost illuminating the entire parking lot in for a brief few seconds and then off again. Below that the building is horizontally striped with polished gold panels sporting three back lit signs for various resort attractions of buffets and drink specials. The building long panel is bordered on the top and the bottom by chasing incandescent bulbs on a polished raceway from left to right when facing this south elevation. The brick facade is adorned with a long backlit message cabinet with yellow painted raceways with incandescent bulbs. On either end of the backlit cabinet are two large square backlit cabinets. These two are bordered with a large steel raceway painted black. Dividing the two large raceways is a channel painted yellow. Inside the recessed channel are incandescent bulbs. The black raceways are faced each with three stripes of neon in blue, whir. The facade of signage and mirrored panels leads the eye to the obvious main pylon sign for the motel. The giant exploding pylon of gold raceways shooting upward into the sky and finally mushrooming out into umbrella formations at different elevations. The sign is comprised of five separate towers: One giant one in the center, which is the tallest, two lower ones flanking the center poles, then one smaller one on the south side of the sign and one equal size on the East side of the structure. The polished gold aluminum raceways comprise the body of the structure and are illuminated with incandescent lamps. The very base of the structure is supported with a structure of red brick masonry. The only elements of actual signage are the back-to-back color animated LED message centers, which are crowned by the 'old west' style text of various sized red neon bordered channel letters. Viewed from the side the Westward ho sign takes on a more sculptural aspect than that of signage. The reason for this is the brilliant finishing of the backs of the message centers. The rears of each panel are finely finished with brushed aluminum gold panels, which combined with the electrifying animation of the incandescent bulbs, creates a high degree of reflectivity. (Barnard) As if echoing the main pylon sign, stretching to the north is a small plaza utilizing the same three-dimensional sculpted umbrella designed awnings to create a pedestrian ready experience to the design. The umbrellas are made into coverings by the addition of illuminated vinyl. The pole structures are steel, covered with brick masonry. Each one of the umbrellas has a planter base and benches where visitors my rest or enjoy the surrounding environment. As the pylon, bulb laden, polished aluminum raceways form the skeleton of the Umbrella. Non-illuminated brass raceways stretch down from the inside and down the center pole. As well as the pylon, polished metal lacework finds its way around the circumference of the Umbrellas bottom edge. The East face of the building is mirrored to ad to the reflectivity of the entire plaza, and adding the illusion of depth to the rather limited space. The half columns and half umbrella's are set into the wall looking as if it is whole against the mirrored surface. A backlit triangular polished cabinet is of particular interest, because it is a sculpted cabinet frame. The top of the two faces is made to mimic the shapes of the pylons swelled crowns. Westward Ho is spelled in red paint.
Sign - type of display: Neon; Incandescent; Backlit; Matrix; Ambient
Sign - media: Steel; Plastic; Glass; Masonry
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Notes: The incandescent bulbs inside the text reading "Paris" on the balloon oscillate rapidly.
Sign environment: The Westward Ho's unique design of an incorporated courtyard frontage, creates a small strip of closed environment between the Stardust and the Circus Circus/Slots A Fun. The space between the Stardust's property and the Westward Ho's is separated by a small parking lot, which holds claim to the giant letters which boom out casino to the passerby. With its party atmospheric, umbrella design, and mirrored backdrop the pedestrian element makes its own environment distinct to the passerby. Walking through this section gives a sense of a specific taste held in Las Vegas two decades ago, yet still evident today in almost every casino design.
Sign manufacturer: Sign Systems, Inc (pylon and courtyard) YESCO (south side signage)
Sign designer: Brian K. Leming (Pylon and Umbrella frontage)
Sign - date of installation: 1983 (Pylon and Umbrella frontage)
Sign - date of redesign/move: Original backlit plastic message center was replaced with the now existing LED matrix screen
Sign - thematic influences: The Westward Ho facility itself is a Western themed establishment but the design by Lemming reflects a more party atmosphere with its umbrella shaped overhangs and highly animated incandescent raceways. The courtyard was originally designed with a different idea fore a pylon, but the idea of the canopies was carried over into that of the design of the pylon. The over use of the theme of the polished aluminum is reminiscent of that period in Vegas history when the materials could be found virtually everywhere. Such examples included the porte cocheres at the Silverbird Hotel and Casino and the Stardust as well. This theme is still seen on virtually almost every sign. The only elements of Western imagery or style are found in the pylon sign are the font style of the lettering. As for the he building's flavor of the old west, the south wall's yellow channel letters reading "CASINO" is reminiscent of the style of font found on the pylon.
Sign - artistic significance: Besides the fact that the pylon structure stood independently in sculptural aspects as well as functional aspects, the use of materials proved to be a trend setting achievement in that period of Las Vegas. Not only did the property take extensive use materials that could maximize the ability of the lighting such as polished aluminum and mirrored paneling, it was the first to significantly employ the use of colored, translucent vinyl.(Barnard) Soon after the use of this translucent materials in signs could be seen all over the Strip on the interior and exterior of signs and buildings.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Porte-cochère; Neon; Incandescent; Backlit; Matrix; Steel; Plastic; Masonry; Glass; Paint; Graphics
Site name: Westward Ho Motel (Las Vegas, Nev.)
Site address: 2900 S Las Vegas Blvd
Sign details: The space of the westward Ho is limited yet busy on the landscape of the strip. Approaching from the south, the property lies on the West- side of the Strip. Signage is available on the south elevation, wrapping around into the east elevation, which happens to be the front. Starting with the pylon sign a similar courtyard stretches north with its translucent vinyl awnings, until it reaches its abrupt end with the Circus Circus and Slots A Fun properties.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Porte-cochère
Sign-specific description: Approaching the Westward Ho headed north you are immediately confronted by a couple of signs. The first being giant yellow channel letters in Western style font and outlined in blue neon. The font is similar to that of the Frontier Hotel and Casino. The ends of extended appendages of the letters swell in block shapes with points jutting from the flat surface. The letters are filled with incandescent bulbs which all flash on together almost illuminating the entire parking lot in for a brief few seconds and then off again. Below that the building is horizontally striped with polished gold panels sporting three back lit signs for various resort attractions of buffets and drink specials. The building long panel is bordered on the top and the bottom by chasing incandescent bulbs on a polished raceway from left to right when facing this south elevation. The brick facade is adorned with a long backlit message cabinet with yellow painted raceways with incandescent bulbs. On either end of the backlit cabinet are two large square backlit cabinets. These two are bordered with a large steel raceway painted black. Dividing the two large raceways is a channel painted yellow. Inside the recessed channel are incandescent bulbs. The black raceways are faced each with three stripes of neon in blue, whir. The facade of signage and mirrored panels leads the eye to the obvious main pylon sign for the motel. The giant exploding pylon of gold raceways shooting upward into the sky and finally mushrooming out into umbrella formations at different elevations. The sign is comprised of five separate towers: One giant one in the center, which is the tallest, two lower ones flanking the center poles, then one smaller one on the south side of the sign and one equal size on the East side of the structure. The polished gold aluminum raceways comprise the body of the structure and are illuminated with incandescent lamps. The very base of the structure is supported with a structure of red brick masonry. The only elements of actual signage are the back-to-back color animated LED message centers, which are crowned by the 'old west' style text of various sized red neon bordered channel letters. Viewed from the side the Westward ho sign takes on a more sculptural aspect than that of signage. The reason for this is the brilliant finishing of the backs of the message centers. The rears of each panel are finely finished with brushed aluminum gold panels, which combined with the electrifying animation of the incandescent bulbs, creates a high degree of reflectivity. (Barnard) As if echoing the main pylon sign, stretching to the north is a small plaza utilizing the same three-dimensional sculpted umbrella designed awnings to create a pedestrian ready experience to the design. The umbrellas are made into coverings by the addition of illuminated vinyl. The pole structures are steel, covered with brick masonry. Each one of the umbrellas has a planter base and benches where visitors my rest or enjoy the surrounding environment. As the pylon, bulb laden, polished aluminum raceways form the skeleton of the Umbrella. Non-illuminated brass raceways stretch down from the inside and down the center pole. As well as the pylon, polished metal lacework finds its way around the circumference of the Umbrellas bottom edge. The East face of the building is mirrored to ad to the reflectivity of the entire plaza, and adding the illusion of depth to the rather limited space. The half columns and half umbrella's are set into the wall looking as if it is whole against the mirrored surface. A backlit triangular polished cabinet is of particular interest, because it is a sculpted cabinet frame. The top of the two faces is made to mimic the shapes of the pylons swelled crowns. Westward Ho is spelled in red paint.
Sign - type of display: Neon; Incandescent; Backlit; Matrix; Ambient
Sign - media: Steel; Plastic; Glass; Masonry
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Notes: The incandescent bulbs inside the text reading "Paris" on the balloon oscillate rapidly.
Sign environment: The Westward Ho's unique design of an incorporated courtyard frontage, creates a small strip of closed environment between the Stardust and the Circus Circus/Slots A Fun. The space between the Stardust's property and the Westward Ho's is separated by a small parking lot, which holds claim to the giant letters which boom out casino to the passerby. With its party atmospheric, umbrella design, and mirrored backdrop the pedestrian element makes its own environment distinct to the passerby. Walking through this section gives a sense of a specific taste held in Las Vegas two decades ago, yet still evident today in almost every casino design.
Sign manufacturer: Sign Systems, Inc (pylon and courtyard) YESCO (south side signage)
Sign designer: Brian K. Leming (Pylon and Umbrella frontage)
Sign - date of installation: 1983 (Pylon and Umbrella frontage)
Sign - date of redesign/move: Original backlit plastic message center was replaced with the now existing LED matrix screen
Sign - thematic influences: The Westward Ho facility itself is a Western themed establishment but the design by Lemming reflects a more party atmosphere with its umbrella shaped overhangs and highly animated incandescent raceways. The courtyard was originally designed with a different idea fore a pylon, but the idea of the canopies was carried over into that of the design of the pylon. The over use of the theme of the polished aluminum is reminiscent of that period in Vegas history when the materials could be found virtually everywhere. Such examples included the porte cocheres at the Silverbird Hotel and Casino and the Stardust as well. This theme is still seen on virtually almost every sign. The only elements of Western imagery or style are found in the pylon sign are the font style of the lettering. As for the he building's flavor of the old west, the south wall's yellow channel letters reading "CASINO" is reminiscent of the style of font found on the pylon.
Sign - artistic significance: Besides the fact that the pylon structure stood independently in sculptural aspects as well as functional aspects, the use of materials proved to be a trend setting achievement in that period of Las Vegas. Not only did the property take extensive use materials that could maximize the ability of the lighting such as polished aluminum and mirrored paneling, it was the first to significantly employ the use of colored, translucent vinyl.(Barnard) Soon after the use of this translucent materials in signs could be seen all over the Strip on the interior and exterior of signs and buildings.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Porte-cochère; Neon; Incandescent; Backlit; Matrix; Steel; Plastic; Masonry; Glass; Paint; Graphics
Mixed Content
Digital files
Level of Description
File
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Digital File 00
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Digital File 00
Archival Component