Las Vegas mayor J. Fred Hesse (left) and Nevada governor Fred Balzar (right) at opening of an artesian well in Las Vegas
Transcribed Notes: Notes on photo sleeve: "Las Vegas Mayor J. Fred Hesse (left) and Nev. Governor Fred Balzar at opening of an artesian well in Las Vegas, ca. 1929-32"; Stamped on back of photo: G. L. Ullom. 104 Fremont Street. Las Vegas, Nevada
Unidentified people stand with horses on the street outside of the Horseshoe Casino on April 17, 1968 while spectators on the sidewalk watch. Inscription with the image reads: "Quarter horse sale, Fremont Street." The stamp on back of photo says, "Allen Photographers. Inc. Post Office box 4253 Las Vegas, Nevada 89106." For other images of the same event, see pho026119 & pho026120.
The Safari Motel sits at 2001 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 2001 Fremont St Sign owner: Harold and Wendy Property Trust, Yeh Wendy Linh, Trs. Sign details: The current building was constructed in 1956 (Assessor; RoadsideArch, n.d.), although several commentators state that the motel opened in 1954 (Glionna, 2017; VintageVegas, 2017). In its early years the motel was registered with the Automobile Club of America, which vouched for its quality (Glionna). Sign condition: The condition is 3, fair. The reader board and cabinets are intact. The plastic panels on the east side of the reader board are buckling. The paint on the reader board is fading. The paint on the "MOTEL" letters is peeling slightly. The paint on the "SAFARI" letters and background is peeling moderately. Ten to fifteen percent of the light bulbs on the "MOTEL" cabinet are missing. Almost all of the light bulbs on the reader board cabinet are gone. The neon tubes on the lower third of the sign have shifted position. The neon tubes on the upper two thirds of the sign appear to be in good condition. The neon which spells out "MOTEL" appears to be intact, except for the broken letter "L" on the east side of the sign. Between the reader board and the letter" L" of "MOTEL" is an oblong metal cabinet which is missing all of its former neon. Sign form: Pylon sign Sign-specific description: The lower metal pylon is painted black. It supports a black metal framed reader board which is cantilevered toward the street. A rectangular blue metal pole aligned with the center of the pylon rises out of the reader board. To the street side of the pole is a vertical arrangement of three open panels of yellow skeleton neon, the tubes set in a diamond pattern. On the street side of the neon panels is a blue metal cabinet. "MOTEL" runs vertically down the cabinet in white cartoon style sans serif letters which are outlined in white skeleton neon. A row of yellow incandescent light bulbs runs down the street side of the cabinet. Between the reader board and the letter "L" of "MOTEL" is an oblong blue metal cabinet. The top of the blue metal cabinet intersects an irregular oblong shaped black metal cabinet. The black cabinet tops the neon panels and the rectangular pole. Rustic African safari style letters spell out "SAFARI" horizontally across the black cabinet in blue paint and white skeleton neon Sign - type of display: Neon, LED and Incandescent Sign - media: Steel and Plastic Sign - non-neon treatments: LED screen Sign environment: This location is on East Fremont neighboring many other motels though many of them are currently closed. Sign - date of installation: Possibly 1960's (Garofalo, 2011; VintageVegas, 2017) Sign - date of redesign/move: The current sign shows only minor variations from the version displayed on a 1969 postcard (Garofalo, 2011). The pylon previously featured "VACANCY" spelled out in red or pink skeleton neon. AAA and what appears to be another automobile club badge are painted below "VACANCY". The pole and "MOTEL" cabinet were painted red. The oblong cabinet between the reader board and the "MOTEL" cabinet was painted navy blue with "AAA" letters painted in white. A postcard which might come from a slightly later date (the auto club badges on the pylon have been replaced with a sign that states, "AMERICAN EXPRESS CREDIT CARDS ACCEPTED HERE" shows the full neon and incandescent display at night (David, 2010). A photograph from 2011 shows the sign looking almost exactly as it is today (Garofalo, 2011). Sign - thematic influences: The sign conveys African Safari adventure themes. Also the older advertisements on the sign are remnant of the motor courts and automobile clubs. Survey - research locations: Clark County Assessor, Parcel No. 139-35-802-002. Retrieved from http://www.clarkcountynv.gov/assessor/Pages/PropertyRecords.aspx?H=redrock&P=assrrealprop/pcl.aspx David, Heather. (2010 September 5). Safari Motel Las Vegas. Retrieved from https://www.flickr.com/photos/14696209@N02/4962785104/ Garofalo, M. (2011 November 1). Still standing-Safari Motel. Retrieved from https://www.flickr.com/photos/vintageroadtrip/6305057788/in/photostream/ Glionna, J. M. (2017 April 23). Motel, once a haven, now a crime-ridden jungle in downtown Las Vegas. Las Vegas Review Journal. Retrieved from https://www.reviewjournal.com/local/local-las-vegas/downtown/motel-once-a-haven-now-a-crime-ridden-jungle-in-downtown-las-vegas/ RoadsideArchitecture. (n.d.). Safari Motel. Retrieved from http://www.roadarch.com/sca/extension3.html Rodgers, L. T. (2016 December 14). No vacancy: The last motels on Fremont Street. Retrieved from http://dtlv.com/2016/12/14/no-vacancy-last-motels-fremont-street/ VintageVegas. (2017 April 23). Safari Motel. Retrieved from http://vintagelasvegas.com/post/159911346449/safari-motel-2001-fremont-st-opened-1954 Surveyor: Mitchell Cohen Survey - date completed: 2017-09-01 Sign keywords: Neon; Incandescent; Steel; Plastic; Pole sign; Reader board
Hotel Nevada after the addition of a balcony. Transcribed from photo sleeve: "by Florence Lee Jones ... March, 1969. Early Las Vegas History. The Hotel Nevada, at the Southeast corner of Main and Fremont Streets, is the oldest continuous hotel business in Las Vegas, although it has been known as Sal Sagev (Las Vegas spelled backward) since 1928. The hostelry started as a tent in 1905, but the late John Miller soon erected a permanent building, shown above, which provided the most luxurious accommodations and the best food in Las Vegas for many years. In the 1930's the Sal Sagev Hotel had one of the three elevators in town. A private dining room was a popular place for private parties for the elite of the town. The hotel is now owned and operated by Miller's son, Abe Miller, and his daughter, Mrs. Sherman E. Nugent. The Golden Gate Club now occupies much of the first floor of the building. On the North side of the building is a sign "Bank of Southern Nevada", which was the second bank established in Las Vegas. (The other was the First State Bank.) Started by John F. Miller, Ed Von Tobel, Sr., Will Beckley, Attorney Frank Stevens, and Hal D. Buzick, the Bank of Southern Nevada was an important factor in Southern Nevada's economy. During the 1930's and the Depression, the federal government issued restrictive orders on bank operations. The reaction of the independent Las Vegans was 'No guy in Washington is going to tell us how to run our bank.' ... So they paid off all the depositors and closed the bank. The Rhoads & Rhoads General Machine Works (extreme right) was one of the first automobile agencies in town - the start of Community Chevrolet." Site Name: Hotel Nevada Address: 1 Fremont Street