Nighttime views of the Westward Ho signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Westward Ho Motel (Las Vegas, Nev.)
Site address: 2900 S Las Vegas Blvd
Sign details: The space of the westward Ho is limited yet busy on the landscape of the strip. Approaching from the south, the property lies on the West- side of the Strip. Signage is available on the south elevation, wrapping around into the east elevation, which happens to be the front. Starting with the pylon sign a similar courtyard stretches north with its translucent vinyl awnings, until it reaches its abrupt end with the Circus Circus and Slots A Fun properties.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Porte-cochère
Sign-specific description: Approaching the Westward Ho headed north you are immediately confronted by a couple of signs. The first being giant yellow channel letters in Western style font and outlined in blue neon. The font is similar to that of the Frontier Hotel and Casino. The ends of extended appendages of the letters swell in block shapes with points jutting from the flat surface. The letters are filled with incandescent bulbs which all flash on together almost illuminating the entire parking lot in for a brief few seconds and then off again. Below that the building is horizontally striped with polished gold panels sporting three back lit signs for various resort attractions of buffets and drink specials. The building long panel is bordered on the top and the bottom by chasing incandescent bulbs on a polished raceway from left to right when facing this south elevation. The brick facade is adorned with a long backlit message cabinet with yellow painted raceways with incandescent bulbs. On either end of the backlit cabinet are two large square backlit cabinets. These two are bordered with a large steel raceway painted black. Dividing the two large raceways is a channel painted yellow. Inside the recessed channel are incandescent bulbs. The black raceways are faced each with three stripes of neon in blue, whir. The facade of signage and mirrored panels leads the eye to the obvious main pylon sign for the motel. The giant exploding pylon of gold raceways shooting upward into the sky and finally mushrooming out into umbrella formations at different elevations. The sign is comprised of five separate towers: One giant one in the center, which is the tallest, two lower ones flanking the center poles, then one smaller one on the south side of the sign and one equal size on the East side of the structure. The polished gold aluminum raceways comprise the body of the structure and are illuminated with incandescent lamps. The very base of the structure is supported with a structure of red brick masonry. The only elements of actual signage are the back-to-back color animated LED message centers, which are crowned by the 'old west' style text of various sized red neon bordered channel letters. Viewed from the side the Westward ho sign takes on a more sculptural aspect than that of signage. The reason for this is the brilliant finishing of the backs of the message centers. The rears of each panel are finely finished with brushed aluminum gold panels, which combined with the electrifying animation of the incandescent bulbs, creates a high degree of reflectivity. (Barnard) As if echoing the main pylon sign, stretching to the north is a small plaza utilizing the same three-dimensional sculpted umbrella designed awnings to create a pedestrian ready experience to the design. The umbrellas are made into coverings by the addition of illuminated vinyl. The pole structures are steel, covered with brick masonry. Each one of the umbrellas has a planter base and benches where visitors my rest or enjoy the surrounding environment. As the pylon, bulb laden, polished aluminum raceways form the skeleton of the Umbrella. Non-illuminated brass raceways stretch down from the inside and down the center pole. As well as the pylon, polished metal lacework finds its way around the circumference of the Umbrellas bottom edge. The East face of the building is mirrored to ad to the reflectivity of the entire plaza, and adding the illusion of depth to the rather limited space. The half columns and half umbrella's are set into the wall looking as if it is whole against the mirrored surface. A backlit triangular polished cabinet is of particular interest, because it is a sculpted cabinet frame. The top of the two faces is made to mimic the shapes of the pylons swelled crowns. Westward Ho is spelled in red paint.
Sign - type of display: Neon; Incandescent; Backlit; Matrix; Ambient
Sign - media: Steel; Plastic; Glass; Masonry
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Notes: The incandescent bulbs inside the text reading "Paris" on the balloon oscillate rapidly.
Sign environment: The Westward Ho's unique design of an incorporated courtyard frontage, creates a small strip of closed environment between the Stardust and the Circus Circus/Slots A Fun. The space between the Stardust's property and the Westward Ho's is separated by a small parking lot, which holds claim to the giant letters which boom out casino to the passerby. With its party atmospheric, umbrella design, and mirrored backdrop the pedestrian element makes its own environment distinct to the passerby. Walking through this section gives a sense of a specific taste held in Las Vegas two decades ago, yet still evident today in almost every casino design.
Sign manufacturer: Sign Systems, Inc (pylon and courtyard) YESCO (south side signage)
Sign designer: Brian K. Leming (Pylon and Umbrella frontage)
Sign - date of installation: 1983 (Pylon and Umbrella frontage)
Sign - date of redesign/move: Original backlit plastic message center was replaced with the now existing LED matrix screen
Sign - thematic influences: The Westward Ho facility itself is a Western themed establishment but the design by Lemming reflects a more party atmosphere with its umbrella shaped overhangs and highly animated incandescent raceways. The courtyard was originally designed with a different idea fore a pylon, but the idea of the canopies was carried over into that of the design of the pylon. The over use of the theme of the polished aluminum is reminiscent of that period in Vegas history when the materials could be found virtually everywhere. Such examples included the porte cocheres at the Silverbird Hotel and Casino and the Stardust as well. This theme is still seen on virtually almost every sign. The only elements of Western imagery or style are found in the pylon sign are the font style of the lettering. As for the he building's flavor of the old west, the south wall's yellow channel letters reading "CASINO" is reminiscent of the style of font found on the pylon.
Sign - artistic significance: Besides the fact that the pylon structure stood independently in sculptural aspects as well as functional aspects, the use of materials proved to be a trend setting achievement in that period of Las Vegas. Not only did the property take extensive use materials that could maximize the ability of the lighting such as polished aluminum and mirrored paneling, it was the first to significantly employ the use of colored, translucent vinyl.(Barnard) Soon after the use of this translucent materials in signs could be seen all over the Strip on the interior and exterior of signs and buildings.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Porte-cochère; Neon; Incandescent; Backlit; Matrix; Steel; Plastic; Masonry; Glass; Paint; Graphics

The Somerset Shopping Center sign sits at 252 Convention Center Drive. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 252 Convention Center Dr
Sign owner: Somerset Shopping Center CO LP
Sign details: This shopping center was built in 1966 next to the Somerset House Motel. The motel was demolished in 2011; however, the shopping center is still around. Some businesses that reside in the shopping center include: a hair and nail salon, a dry cleaners, an Ethiopian restaurant, and a place for banquets to name a few.
Sign condition: 5, the sign is in beautiful condition.
Sign form: Pole
Sign-specific description: This pole sign sits close to the street so motorists and pedestrians can view it easily. A light blue pole holds up the main portion of this sign, as well as back lit plastic signs on each side of the pole that display what businesses are in the shopping center. The sign itself consists of a yellow ring that encircles three other signs. This yellow circle is covered in incandescent light bulbs that chase when the sign is lit up at night. Also, extending from this yellow circle are light blue poles in various lengths that are surrounded in neon tubes and oscillate around the yellow circle when the sign is lit up at night. In the center of the circle are three signs. The first sign is an elongated oval that has the word "SOMERSET" painted on it in bold white letters with a black outline on a light blue background. Neon tubes outline these letters. The sign under that is a large rectangle shape with each of the sides curving inward. There are also incandescent light bulbs lining the outer edge of this sign that chase when the sign is lit up. This sign has the word "SHOPPING" painted on it in bold white text against a red background. Neon tubes outline each letter of this word. The sign under this is another elongated oval that is a similar size to the "SOMERSET" sign. This sign reads "CENTER" in bold white text against a red background and neon tubes outline this word as well.
Sign - type of display: Neon, Incandescent light bulbs and back lit
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic portion of sign
Sign animation: Oscillating, chasing
Sign environment: The shopping center that this sign is located in is about a block away from the Strip and is near a few monumental properties. It resides close to the Las Vegas Country Club, the Las Vegas Convention Center, and the Guardian Angel Cathedral that Paul Revere Williams designed. It is down the road from casinos like the Wynn, Encore, Circus Circus, and the Westgate. The Peppermill, an iconic Las Vegas restaurant, is down the street as well. It was down the street from the Stardust when that property was up and running.
Sign manufacturer: YESCO
Sign - date of installation: Most likely 1966, 1960's era
Sign - thematic influences: The design of this sign is very eye-catching from the road, as are many roadside signs throughout this era of the city. Bold text and light animation make this a standout sign to attract motorists and pedestrians to the shopping center.
Sign - artistic significance: This sign appears to have some Googie design influence throughout it. It has a space age feel to it because of the yellow circle that surrounds the "SOMERSET SHOPPING CENTER" signs and the blue poles that extend from it also add to this style.
Survey - research locations: Assessor's Page http://www.clarkcountynv.gov/assessor/Pages/searchbybusinessname.aspx , Vintage Las Vegas website http://vintagelasvegas.com/search/somerset , Roadside architecture website http://www.roadarch.com/signs/nvvegas.html
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-01
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Oscillating; Chasing; Pole sign

Daytime and nighttime views of the Candlelight Wedding Chapel sign. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 800 S 4th Street
Sign details: The Candlelight Wedding chapel is located on the corner, just north from the Riviera and in the same parking lot as The Algiers. The small white, wooden roofed structure sits just to the east of the street and the northern side butts against Stardust Rd . Outside, the corner is treated with grass, and landscaping, creating a pleasant environment to go along with the charm of the building as well. The low level pole sign faces north/west. The building has a small wooden cross, surrounded on the edges with white neon, on the top of the building, in the same fashion as the Little Church of the West. The style of the building is classic New England architecture
Sign condition: Structure 4 Surface 3 Lighting 3
Sign form: Pylon
Sign-specific description: The main sign for the candlelight wedding chapel is essentially a small pole sign with three separate sections of cabinets along with lighting elements. The white steel pole rises out of the ground ,before transforming into a large two sided marquee cabinet. The cabinet is crafted with sculptural elements into its outer edge. The four corners swell up and bulge, before slightly swooping inward. The top and bottom edges are climaxed into a shallow point. The sides sweep into the notch of a negative circular shape. The sides are given a scroll type feel. In two lines across the red face of the sign, Wedding Chapel is spelled is white text, occupying most of the space of the cabinet. Across the very bottom of the cabinet Wedding Information is spelled in an all white single row of text. The larger text is lined with incandescent bulbs and outlined in neon. The bottom line of text is just lined in neon. The pole protrudes through the top of the sign where a small horizontal, internally lit cabinet, sports sculpted edges as well. The top and bottom edges sweep from either side, then descend meeting at a point in the center. The sides are simply concave, radiuses inward. The white cabinet is lit internally, illuminating the white plastic face. Black text stretches across the plastic face, reading candlelight. Below the main cabinet two internally lit cabinet sandwich the pole, creating two faces. The cabinets are all white, with white faces, utilizing red letters. At the very top of the pole is a tree tiered formation created with raceways and lined with incandescent bulbs. One raceway rises vertically into the air perpendicular to the ground, while the two flanking pieces arch out created a three-pieced fountain shape. It is also reminiscent of a Fleur de Lis.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign animation: none
Sign environment: The positioning of the Candlelight Wedding chapel gives it a unique role as an accent of softness, among a bombardment of neon and pulsating lights. Just to the North, is the Algiers parking lot, and to the south, the Riviera. Directly west across the strip there is the ever electric Circus Circus. Amid all this chaos of incandescence, screeching cabs, and buzzing current, the green shrubbery and plot of turf finely houses the pylon, and leads up to the structure itself. It is very charming and fresh compared to. It definitely is reminiscent of the era of establishment such as its neighbor the Algiers.
Sign manufacturer: YESCO
Sign - thematic influences: The theme of the sign has little to do with the theme of the wedding chapel, and more so to do with the architectural theme, than the function of the establishment. The pole sign contains standard elements of local signage. The logo cabinet, and internally lit message center. It even contains the most common element of a raceway lined with incandescent bulbs. The sculpted edges of the pylon's logo cabinet are reminiscent of other cabinets with sculpted edges. The most famous reference to this shape seen in classic Vegas history, is the original corner fascia seen on the Golden Nugget. As far as being compared to the only other existing independent wedding chapel, its structure is similar, that being a small structure boasting a highly visible steeple.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Pylon; Neon; Incandescent; Backlit; Steel; Plastic