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The General Series from 1954 to 1970 contains a variety of materials, including advertising promotions and costs, correspondence, photographs of showgirl and dancers, beauty pageant winners, rooming lists, and convention contests.
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Business executive Jack Entratter, nicknamed "Mr. Entertainment" was the General Manager of the Sands Hotel and was involved in its financing. This series (1953-1965) includes correspondence, family photographs, magazine articles, information about the nude dancers controversy, and newspaper clippings about Entratter.
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The Jack Entratter with Stars Series, mostly undated, is a collection of movie, television personalities, and singers who worked or frequented the Sands Hotel. The series contains only photographs.
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Al Freeman worked at the Sands Hotel as entertainment director from 1955 to 1972. This series includesIncluded is correspondence to and from Freeman and correspondence specifically related to advertising.
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The General Correspondence series dates from 1956 to 1969 contains mailing lists, souvenir requests, the Sands Times, contribution requests, and miscellaneous letters.
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