Marla Letizia was born January 17, 1953 and moved to Las Vegas, Nevada when she was two years old. She grew up in Las Vegas and was a former president of Congregation Ner Tamid, as well as a founding member of the board of trustees of the Meadows School in Las Vegas. Letizia founded Big Traffic Mobile Billboards in 2001 after leaving a successful broadcast journalism career to raise her two children. She met her husband, Tom Letizia, while working at KLAS-TV channel 8 as an assistant production manager.

Stan Irwin was born March 28, 1920 in New York City, New York. His life story spans many decades and includes attending New York University, doing stand-up comedy, being a pilot during World War II, working at Club Bingo in Las Vegas, Nevada, and building up the entertainment at the Sahara Hotel and Casino. Irwin was an entertainment manager active in Las Vegas from 1946 until the late 1970s. For many years, he served as the vice president and executive producer of entertainment for the Sahara.

Leon and Norma Friedman, who were married in Pittsburg in 1957, enjoyed civic work, travel and raising their two children, Jodi and Brad. Leon kept active until his passing in 2004.