The White Cross Drug Store was founded in 1918 by Las Vegas pioneer W.E. Ferron. He opened the store, located in downtown Las Vegas, Nevada, with three employees. By 1921 the store had outgrown its location and moved to a better location on Fremont Street, where it remained for more than 40 years. In 1948 the store adopted the slogan, "the place to go for the brands you know." The White Cross Drug Store was known for its brand name merchandise in cosmetics, drugs, candies, sundries, stationery and greeting cards.