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I agree.From the Nye County, Nevada Photograph Collection (PH-00221) -- Series VII. Other areas in Nye County -- Subseries VII.H. Reed Family (Kawich Mountains, Nevada). The Hip-O, a circle right over the hip bone, was the company’s brand.
pho005455. Nye County, Nevada Photograph Collection, 1880-1990. PH-00221. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada. http://n2t.net/ark:/62930/d1mk68d3q