Transcript of interview with Marcy and Jack Simon by Barbara Tabach, May 16, 2018

i AN INTERVIEW WITH MARCY & JACK SIMON An Oral History Conducted by Barbara Tabach Southern Nevada Jewish Heritage Project Oral History Research Center at UNLV University Libraries University of Nevada Las Vegas ii ©Southern Nevada Jewish Heritage Project University of Nevada Las Vegas, 2014 Produced by: The Oral History Research Center at UNLV – University Libraries Director: Claytee D. White Project Manager: Barbara Tabach Transcriber: Kristin Hicks Interviewers and editors: Barbara Tabach, Claytee D. White iii The recorded interview and transcript have been made possible through the generosity of a Library Services and Technology Act (LSTA) Grant. The Oral History Research Center enables students and staff to work together with community members to generate this selection of first-person narratives. The participants in this project thank University of Nevada Las Vegas for the support given that allowed an idea the opportunity to flourish. The transcript received minimal editing that includes the elimination of fragments, false starts, and repetitions in order to enhance the reader’s understanding of the material. All measures have been taken to preserve the style and language of the narrator. In several cases photographic sources accompany the individual interviews with permission of the narrator. The following interview is part of a series of interviews conducted under the auspices of the Southern Nevada Jewish Heritage Project. Claytee D. White Director, Oral History Research Center University Libraries University of Nevada Las Vegas iv PREFACE It was 1964 when Jack Simon met Marcy Stiel at a mutual friend’s wedding. Smitten from the beginning, the couple married shortly thereafter. Thus began their loving partnership that has flourished in business, community involvement, and most importantly in raising their two sons, Ron and Steven. The Simon’s can be a modest power couple. However, they are clearly capable of making things happen. When they first married, Jack was a California electrical contractor and homebuilder and Marcy became his business administrator. The Simons through their Electrical Company, Expo-Tech Electrical & Plumbing Services, Inc. won the contract to provide all of the electrical services for the entire 1984 Los Angeles Olympics, encompassing (26) twenty six venues located in California spanning from San Diego to Stanford University. v The trajectory of the business was extraordinary, establishing twelve offices nationwide to provide temporary electrical and plumbing services for conventions and special events. Expo-Tech was eventually bought by industry giant GES. Their success was due in large part to Jack’s technical knowledge and Marcy’s administrative and marketing skills. With entrepreneurial zest, and over the period of eleven years, the couple found their way into the ownership of four local casinos in Elko and Wendover Nevada. Marcy was one of the first women in Nevada to hold multiple gaming licenses. In total, she held four Unrestricted Gaming Licenses. The Simons hosted Passover Seders for the Elko Jewish Community during their ownership of the casinos. In 2004, Marcy and Jack sold the four casino operations. Since moving to Nevada in 1994, the couple has made a warm and lasting impression, being generous in their focus for the well-being of the Jewish community. They are among those that actively paved the way for SB26, which outlaws government bodies from conducting business with companies that boycott Israel. They continue to be tireless advocates and philanthropists in Jewish organizations of Las Vegas and Nevada. vi TABLE OF CONTENTS Interview with Marcy & Jack Simon May 16, 2018 in Las Vegas, Nevada Conducted by Barbara Tabach Preface…………………………………………………………………………………………..iv Each narrator speaks about their family backgrounds. Marcy is first generation, Polish/Russian ancestry; settled in Cleveland, Ohio; lived with grandmother who spoke Yiddish, but wasn’t strict in religious observation; family moved to California when she was in elementary school; recalls Shabbat dinner. Jack is from Lithuanian heritage and family settled in Chicago; migrated to California where he was born in 1937; raised conservative Jewish. Tell story of meeting each other and marrying 9 months later; Jack was building his first house in the San Fernando Valley; Marcy becomes involved in his contracting business……………………………………………..….1 – 5 Expand on Jack’s building of houses; talk about their current custom home in Dragon Ridge; previous business in conventions and trade shows required them to be licensed as contractors. Talk about being electrical contractor for Los Angeles Olympics in 1984; opportunities and challenges of that project; handling broadcast needs such as CNN; decision to move business headquarters to Las Vegas when GES offered to buy the business. Story of buying land in Elko and opportunity to purchase Commercial Hotel and Casino there; this made Marcy the first women to hold multiple gaming licenses in Nevada…………………………………………………………………..6 – 12 Talk about differences of gaming hotel in Elko from Las Vegas; Bill Bible, Gaming Control Board. Pete Lusich, general manager for their business. Discuss their pathway to success and proving the Gaming Control Board wrong. Ownership of Stockmans Casino. Mention Bing Crosby as mayor of Elko; becoming involved in Las Vegas Jewish community through Jewish Federation and Women’s Division, Women’s Philanthropy. Met Brian Sandoval (future attorney general and governor) early in his political career and introducing him to local Jewish community. Mention Elliot Karp, Henry Kronberg, Irwin Goldberg and the Holocaust Resource Center, John Ellison (assemblyman from Elko) and working on the SB26 which outlaws government bodies from conducting business with companies that boycott Israel…………………………………...13 – 19 Speaks about 1994 and slot machines trends; use for a fundraiser; impact of Indian gaming on Las Vegas casinos; technology changes; Marcy ran restaurants at the casinos; holding a Passover service and Seder at the Elko casino. Describe the heartbreak of their historic Commercial Casino becoming the victim of a kitchen fire. 2005 sold their casino operations and continued building houses……………………………………………………………………………………….19 – 24 Belonging to two temples, Temple Beth Sholom and Congregation Ner Tamid. Jack member of Governor’s Board for Holocaust education; Jewish Nevada board; Women’s Philanthropy; Jewish Family Services honor in 2018, and explains fundraising through production of plays (Fiddler on the Roof and The Diary of Anne Frank) and a memory book project that chronicles local Holocaust survivors. Mentions Charlene Sher, Norma Zuckerman, Jewish Repertory Theatre of Nevada. Relationship history of JFSA and Jewish Federation (Jewish Nevada) and Elliot Karp…….25 – 30 vii Talk about Jewish Community Center and lack of strong physical presence; mention Sheldon Adelson offer of support; Adelson Campus. Love of living in Las Vegas; recall when first moved here in early 1990s and also when they visited in the 1960s and 70s; growth of synagogue options………………………………………………………………………………………31 – 35 viii ix 1 Today is May 16th, 2018. This is Barbara Tabach for the Southern Nevada Jewish Heritage project. I'm going to have my two narrators introduce and spell their names for us. We'll start with you. Marcy Simon; M-A-R-C-Y, S-I-M-O-N. Jack Simon, S-I-M-O-N. We were just commenting that you both are coming upon your fifty-third anniversary here in a couple of weeks. I think that's amazing. Congratulations on that. Thank you. Thank you. That's a benchmark for sure. The reason we're sitting here, as I've explained, is we start with the ancestral story. If you can tell me, Marcy, maybe a little bit about your Jewish background. Did you grow up in a Jewish home? Where did your family originate from? What do you know about your family history? I'm a first-generation American, my mother's side. My mother was born in...You can say Ukraine, you can say Russia, you can say Poland; the borders changed frequently then. She came to the United States -- in the 1920s with my grandmother. My natural grandfather had preceded them to the United States and got them visas. When my grandmother and her three young children got here, they found out that my grandfather had had an accident and died. It was kind of do whatever you can do to keep food on the table and my grandmother actually scrubbed floors. Where was she living? What city did they reside? 2 Cleveland, Ohio. Then my mother worked in a clothing factory. My father had many businesses that he tried. He owned a cocktail lounge in Cleveland and in California so I remember going and visiting him there. Then he got in the men’s headwear business, haberdashery business and was a salesman and wound up owning the company. What hat company was that? Yes. Well, I guess they were like a jobber. It wasn’t a well-known company. What was interesting was that men had stopped wearing hats so he sold almost exclusively, to the black community. They wore caps and hats, not the typical baseball caps we wear today. Was it a Jewish upbringing for you? I lived with my grandmother, who spoke Yiddish, and her second husband, his name was David. As far as I was concerned, he was my grandfather. They spoke Jewish. My grandmother was very orthodox, changed dishes at Passover. Yes. If you’re keeping kosher, it’s every day. Yes. I remember her soaking the dishes in the bathtub to kosher them for Passover. We came to California when I was seven and my grandmother continued to live in Cleveland. My mother did not drive, so we did not have access to a Jewish area, a Jewish community. In southwest Los Angeles there was one temple and one rabbi whose name was Rabbi Wiesel. That is where I was confirmed. I taught Sunday school there. I read the book before I went to the class. That’s how I learned about the Jewish holidays and some traditions. Because my mother did not drive, we really did not practice Judaism. We were secular. 3 When I was about 12 or 13 years old, my widowed grandmother moved to Los Angeles and settled in a Jewish area so we were able to have Friday night dinners. I remember the dinners—we always took the bus to my grandmother’s house. It took an hour and a half to get there. We had Shabbat. There was no bat mitzvah then, were there, for girls? No there weren’t. My sisters didn’t have any Jewish education. You had older sisters or younger sisters? Two younger sisters. I was the oldest. Jack, tell me a little bit about your family background. My grandparents from both sides came from Lithuania and settled in Chicago. My father was born in 1906 and my mother in 1910. In 1937, they came to California. I was born in 1940. I was the youngest of three kids. I was bar mitzvahed. My parents kept kosher. My father was conservative, not really orthodox, but conservative. My mother used to cheat a lot. She cheated being Kosher. She didn’t like plucking the feathers out of a chicken. That’s funny. You both were living in California. I want to get your two stories together. How did you two meet? Who wants to tell that story? We met at a mutual friend’s wedding. When I went to Los Angeles City College, we had to have some form of PE so I picked ping-pong. I thought that was an easy class. I met this gal Linda. Jack was friends with Linda through his high school. 4 Right, I knew Bob and Linda from high school. Yes, Bob and Linda. We met at their wedding. Linda said to me, “Don’t bring a date.” Were they kind of fixing you two up? No. I was supposed to meet her cousin who was the heir to Planters Peanuts. I thought it was Jack and I smiled and smiled. That’s great. Some little guy wanted to take her home and she didn’t want to go home with him. I said, “Okay, I’ll take you home.” Since I needed a ride home, I said “Yes.” Did you start dating immediately afterwards? Yes, we did. How old were you at that time? I was twenty-two and Jack was twenty-four. We got married nine months to the day we met. Oh, how sweet. That’s great. Let’s get your story. As a married couple, you lived in the L.A. area or Orange County? When I met Jack, he was building his first house. That was in the San Fernando Valley in Coldwater Canyon. I was working and then he needed me to quit my job and stay there and 5 watch the contractors so he could work. He laid out what needed to be done. I didn’t know anything about building, so I just followed his directions. She also had the job of feeding the German shepherd who was watching the house being built and they became buddies. Yes. We’ve always lived in a house that Jack built. I love that. That’s a great title, isn’t it? The house that Jack built. Except for one. We’re sitting in your most recent home here in Dragon Ridge. This is the most awesome view of the Strip. It must to be a wonderful to wake up to every day. Yes it is. At nighttime, it is great, fabulous. Yes. I love the house. Do each of your houses get bigger and bigger as you build them? Yes, except when we moved from Orange County to Las Vegas. The house got smaller because the lot wasn’t big enough to put a larger house on. This house, that we’re in, is actually a version of the other house we lived in. The other one was old world, and so we took out walls. It’s generally the same walkway and everything else, but we made this transitional modern. And half again as big as the other one. 6 Really? Yes, the other one was eleven thousand. This one is 17,300. We had had this lot for ten years. We also had a home here in Dragon Ridge which Jack built and we decided that we would put both up for sale and whichever sold that would be our path. Our house sold, so we went forward with our plan and built this house. It was about a year and a half to get the permit and the plans finished and then another eighteen months to finish the house. It was a nice project for us. You’ve always done custom homes? Yes. Then you said you also did some construction. Commercial buildings for my business. I didn’t participate in the construction of the commercial buildings. I’m a licensed general contractor. Marcy is a licensed electrical and plumbing contractor. How did you get those licensing’s? Do you have to be a plumber and an electrician to do that? You have to be a managing member of a firm. We did conventions and trade shows and special events, so you need an electrical contractor’s license for that. Then some of the events, like a spa show, you need air for a compressor; it came under a plumbing classification. Jack also held both of those licenses, and so then I was eligible to apply, so I did. I still have them. 7 That’s an interesting background. You have two sons. In those early years of marriage and having a family, you’re in California doing electrical contracting work. And we were doing convention work, temporary electrical for conventions. We were the electrical contractor for the L.A. Olympics. We did the entire Olympics. The entire Olympics? How did you get that job? In 1984. That’s amazing. How did you get that? By accident. It was serendipitous, yes, it was. We were five years in business and we were leaving to go to New Zealand to the Electrical Contractors Association Convention. I got a call from the Olympic Committee wanting to know if I was able to help them out in USC, they just opened a pool and they had to get certified and they needed electricity out there, Peter Ueberroth did not want to put anything in permanent. I was a temporary electrical contractor, so they called me. In fact, I sent my foreman on it and I went to New Zealand. Christmas Eve in 1983, I got a call: he said, “Can you do the whole thing?” I said, “Yes.” He said, “How would you do it?” I gave him a menu as to what this would cost and that would cost and anything extra will be added on. They bought the idea and that’s what we did. I had no idea. That’s amazing. Were there any hiccups in that? That’s a huge project. 8 Everything went very smooth at USC. The only hiccup I had, UCLA had to put up some temporary lights for the Israelis. This was just before spring break. The chancellor came over and he said, “What are all those lights doing up there? Get them out.” We had to take them down and reinstall them during summer vacation. Also, at opening ceremony at the Los Angeles Sports Arena, they had all these balloons that went into the air and it hit the electrical power lines, not our lines, but the permanent lines that came into the sports arena. We had backup generators and the generators went on and nobody knew it happened. You didn’t even know that they had lost power. It really was very successful. Jack did a fabulous, fabulous job. Then when he was doing that I managed the other two events that were going on and that was the Democratic National Convention in San Francisco and the National Association of Broadcasters here in Las Vegas. You were doing all three of those simultaneously. Simultaneously, yes. Oh my goodness. Were you on site for one of those? We were on site for the broadcasters. Yes, I was on the site in Las Vegas. We had a very capable technical general foreman in San Francisco. However, I dealt with all the news people that needed temporary power, like NBC, ABC, CBS and CNN. 9 At that time, CNN was pretty new. I remember we did a satellite show in Las Vegas with the great big dishes that were as big as a house. CNN was an exhibitor at that show. CNN got to be a giant, as we all know. It could only have been a couple of years old by then at the maximum. At the maximum, yes. That’s very interesting. You have to tell me the story. I’ve got this whole new picture of you two, a different industry and everything. I do know that you eventually owned a casino. Casinos, yes. You eventually are going to tell me how you get to Nevada and work more so tell me that story. We became nationwide contractors for conventions. We decided to move our operation to Las Vegas, the main office, because a lot of our big shows were here. We were in the process of moving and my competitor GES decided to buy me out. That’s a big competitor. Right. They decided to buy me out. But they were not nationwide. They weren’t nationwide, but they were competing with nationwide companies and they needed an electrical contractor for nationwide business and we fit the bill. They bought us in 1994. 10 Before GES bought us out, Marcy read The Art of the Deal by Donald Trump and so she thought that it would be interesting to own a casino. I’ve always been a wife helping her husband, as his secretary, in sales and marketing. I ran the clerical side and the administrative part of the business, and then he ran the technical part of the business. Our manager in Las Vegas had a son who worked in Elko, Nevada. His father-in-law Marnell had acquired some land in Elko and were going to build a truck stop and a hotel. Marnell just opened the Rio and he was strapped for cash. That’s Tony Marnell. Yes. Tony Marnell was the guy who owned it, Marcy. Yes, who owned it, but he wasn’t his son-in-law. His father worked for us. Anyhow, he talked us into buying this land. He gave us a good deal. We had all the finances and everything from Valley Bank. We broke ground and Valley Bank was bought out by Bank of America and Bank of America says, “We don’t want it.” So we were stuck with a hole in the ground. I decided to lock up the bank account and wait and see what happened. At the end of 1993, I got a call from some people we knew in Elko who asked, “Do you still want to get in the casino business?” Yes. He said, “Well you can come here and take one over.” That was the Commercial Hotel and Casino in Elko, Nevada. They were a million dollars in debt and they couldn’t pay their debts. The owner’s daughter decided to build a lodge for the rich and famous, 11 took all the money out of the casino and put it in the lodge. It was for helicopter skiing in the Ruby Mountains. We took it over and in one year we paid off the debt out of cash flow, so that was our start. Then we bought the casino across the way. Then we opened a third one from scratch and then we bought another one in Wendover. We had four casinos. They were little, not little-tiny. We had found casinos and about a thousand slot machines. A thousand each or total? No, total. Cumulative, yes. Marcy was licensed as an owner for four unlimited gaming licenses; in other words, just like the big ones. I was the first woman really to hold multiple gaming licenses. It was very unusual. Did you realize it at the time – Yes -that you were breaking ground? No, no. I mean, I didn’t realize…. That women didn’t have a big – 12 A big role in casinos. Maybe Elaine Wynn did then. I think before her. But I don’t know because we were not in the Las Vegas casino market – Elko was how many miles away, Jack? Almost four hundred miles, I think. Four hundred miles away. Our casinos were totally different than Las Vegas-style casinos. Elko, being a gold mining town, and the third largest gold producer in the world. Basically there was nothing to do but go gamble. We didn’t have to compete with the guys downtown in Las Vegas and on the Strip. We had our own little market there. We had our own niche. Were there many tourists coming through there? There used to be a junket plane of tourists. I looked at it as an adventure. I loved marketing. It was fun. I felt that we were able to grow to be a nationwide contractor that I could handle Elko. It worked out well being in Las Vegas, because it was easy to get there, and from L.A. or Orange County after we sold our company to GES. I worked for ten years for them as an executive vice president. You didn’t live in Elko. 13 No. Did you commute there on a weekly basis or how often? I was there for the first five years alone without you, Jack, because you were traveling for GES. At first, we had to have a minor partner who had a gaming background because they don’t just hand out gaming licenses without a gaming background. It’s considered a privilege license and you have to be investigated. There is a man named Bill Bible. I don’t know if you’ve ever heard of him. I’ve heard that name, yes. He was the head of the Gaming Control Board. When we saw him on a plane, he said to us, “you know what? We had to give you the license because you had a knowledgeable partner who has been in gaming before. You qualified financially and administratively. But we were betting that you guys were going to fail because you’ve never been in gaming.” After the first license, we were able to qualify on our own. It was pretty neat. Who was your partner then? His name was Pete Lusich. He was someone who had worked for Harrah’s at one time and he was a manager, so he was a very minor partner. He was more a general manager. We eventually bought him out. What was the key to your success? How were you able to prove them wrong? What did you do? What was your magic? 14 You have to know your local market and what people wanted. The template I used, which wasn’t used here in Las Vegas at the time and is being used here now, is local promotions. Now the Station Casinos does that because they market to local people, and so they’re successful with that. In Las Vegas you marketed at that time to people form out of the area to come in. But gaming has changed a lot. There are many components to gaming in Las Vegas. One is, where are you going to stay? Where are you going to play? Where are you going to eat? Then what are you going to do for entertainment? Where are you going to shop? Also sightseeing, such as Red Rock and the Grand Canyon. That’s what they do in Las Vegas now. Were you able to apply that in any way to Elko? Yes. The other thing like Las Vegas was that we supported a plane program to bring people in. At that time you didn’t have gaming all over the place. People from Texas and people from Oklahoma and New Mexico – we created packages. They were called shuttles. Oh, where you would fly a group of people in. Right. Or bus the people in. You would basically buy the business for the promotions. For the three in Elko, we didn’t need to really do anything. We had enough local cliental. What were the names of the casinos? 15 The Stockmans, S-T-O-C-K-M-A-N-S. The Commercial Casino. Interestingly, that was built in the late 800s, so it was a historical casino. It had the first entertainment in Nevada. We had Sophie Tucker at that casino. Bing Crosby owned a ranch there and he was the mayor of Elko. If you remember when—well, I’m older than you. I remember that Bing Crosby would go to his ranch to get away from Hollywood, and that was in Elko, Nevada. We just became entrenched in the community. People thought we lived there. We belonged to all the organizations. I was a trustee of the Great Basin College Foundation. It was a two-year college at one time and then it became a four-year college; it went from Elko Community College to Great Basin College. What was I doing in the meantime here in Las Vegas? When I moved here, I thought, well, I had better make some friends. Even though my family was not religious, I could only date a Jewish boy or was expected to marry a Jewish boy or have Jewish friends. The first thing I did was I went to a deli and there were stacks of The Israelite. I looked thru the publication and read that the Women’s Division of the Federation was having a mixer and so that’s how I got involved. I became friendly with the president of the organization. I chaired most of the events of Woman’s Philanthropy at different times. I’m really kind of an event person as at our casino’s I had promotions and events going all the time. People running for office used to come through Elko. Elko is a big Republican area. We hosted dinners and rallies at our hotels. This is where we met Brian Sandoval. It was very early in his 16 career when he was running for attorney general of Nevada and supported him throughout his career. We introduced him to the Jewish Federation when he was running for governor. Because I knew him, I thought it would be interesting if he toured the Jewish facilities we had. I took him to the Holocaust Resource Center and to the Jewish Family Service food pantry. Then he talked to a group of board members along with a few rabbis who also attended. Felipe Goodman attended and was really not happy to be there because he’s a Democrat. He asked him all these different questions and then invited Brian Sandoval over to his house for Shabbat dinner. Brian accepted the offer and went. When he won the election, Rabbi Goodman did the benediction. Oh, wow. I did not realize how that happened. After Brian Sandoval became Governor, a group of us from the Federation, along with Elliot Karp our CEO and Henry Kornberg, a Holocaust survivor who was representing the Holocaust Resource Center lobbied him for continued funding for the Holocaust Resource Center. The Governor really surprised us and doubled our allocation. We, the members of the Federation went on a trade mission with the Governor to Israel. Elliot Karp was the Director of the Federation at that time and arranged many of the introductions thru the National Jewish Federation. He did a lot to introduce and set up Brian Sandoval with appointments because of our Federations connection, not my connection, but Federation’s connection to Israel. He was able to set him up with the right people. It was a very successful trip and benefited Nevada greatly. 17 Las Vegas has a sister city in Israel, Ramat Ha Negev. It is located in the Negev Desert. We visited it during our trip to Israel. It was amazing as it actually was a kibbutz. Another positive outcome from our lobbying trips to Carson City, Nevada was that the Governor, along with John Ellison, an assemblyman from Elko, Nevada worked with the Federation and got thru the Nevada legislature the passage of bill, recognizing the annual observance of Yom Hashoah, the Holocaust Memorial Day, which commemorates the Shoah. Lastly in May of 2017, but certainly not the least, the Jewish Federation worked with Governor Sandoval, Assemblyman Ellison and many persons on both sides of the aisle to pass Bill Number SB26 Anti-BDS (Boycott, Divest and Sanction) Bill SB26 that outlaws government bodies from conducting business with companies that boycott Israel. Was John Ellison commissioner? Yes, he was a local Elko county commissioner and then he because an assemblyman. We got involved somewhat in politics. Anyhow, our being from Elko, or having a business in Elko, it influenced what happened here in Las Vegas as we were able to introduce Governor Sandoval to the Jewish Federation of Las Vegas. Another interesting thing is that Brian Sandoval cannot speak Spanish, a Hispanic that doesn’t know how to speak Spanish. I’ve heard that, yes. His parents wouldn’t speak Spanish at home. Because they were first generation. 18 It’s always interesting how that happens. We’ve lived here for twenty-five years. I got involved with the Jewish Family Service. They had a parlor meeting and they had a Holocaust survivor speaking. I was thinking, that could have been me. Who was the survivor that spoke, do you recall? No. Henry Kronberg and Irwin Goldberg were in Washington, DC visiting the Holocaust Museum and found pavers from the Warsaw Ghetto. They purchased them and they were used to build the Memorial Garden at Temple Shalom. We donated a hundred slot machines to sell as a fundraiser, which provided partial funding for the project. The slot machines had old technology and we were switching the casinos over to Ticket in and Ticket out. I didn’t realize that was part of the fundraising was selling slot machines. I’m familiar with the project quite a lot. When you sell those, are there rules and regulations that go along with it? Yes. That’s where it became very tedious. Henry Kronberg was terrific as he kept the records of who brought them, whatever. Marcy kept track of everything and took care of the transfers with the Gaming Control Board. Yes, there were strict regulations on who can buy them and how they buy them. If you had a hundred slot 19 machines, they would pay a couple of hundred dollars for a slot machine, or if it’s a new one, maybe a little more. If you look right over there, that was one of our slot machines. Oh, I see, yes. Then we even have a much, much older one, like one of the first slot machines in Nevada upstairs in Jack’s office. Thinking about when you start investing in these casinos, the technology – because that was 1994 that you started. Three. Three, okay. That was still the one-armed bandit, so to speak. Yes. It changed quickly after that. Let me tell you why it changed. Indian gaming came onboard and the Indians had different regulations. They were not allowed to handle the money, so they had a computerized system in the slot machine, which was a ticket in and a ticket out, which basically kept track of your money. Las Vegas casino executives said, ugh, this is the dumbest thing. People like to hear the sound of the money. But Las Vegas learned a really good lesson from that. It was just coincidental that that happened and it revolutionized the industry. You were able to control the money more because before the money in the slot machine used to drop into a bucket and then you’d have people pick up the money in the morning and take it to the cage and count it. Doing it with computers, you did away with a lot of labor and also did away with a lot of theft, and 20 reporting became much easier. The thing that was missing was the sound of coin and then they added that to the computers, the electronic sounds that mimic money was coming out. Because the brain still reacted to that sound. Right, right. What was different was, when we still were in gaming, penny slot machines came in to play. You didn’t really just stick one penny into the slot machine; you actually put in a dollar or any denomination bill. So a dollar became a hundred pennies. Then it became multiple lines on the slot machines; it wasn’t just three items. You could win a multiple different ways. The penny player turned into a dollar player, and the nickel player turned into a two dollar and forty cent player, and so on. Ticket in, ticket out, created more profit for the casinos. People psychologically thought, “I’m only playing a penny,” but they’re really playing a hundred pennies at a time; they’re playing a dollar, and