upr000271 181

Los Angeles# Calif. February 17, 19^2 our meeting in Las Vegas February 11th with GHila# st**°ng and Bracken, and later with the Mayor t S J S S * ? ? ! 4:ssJ,on ?TS Las Ve£as* a plan for advertising water th®8foiiowlr^tn ^*aS ^e^as was &PProv®&* This plan Incorporates Approximately 2$ advert!cements In each of the two Las yegas newspapers, these advertisements to lowing schedule: run on about the fol­Mr. 1, C. Schmidt # Omaha: February lh, 21 March 7, 21 April % lg f 3? 2 * 9 , 16 23 30 June 6, 13, 20, 27 July ks 11 lg 25 August 5 , 12, 19, 26, September $, 12, 19 The first two of these advertisements are each three columns by twelve inches in depth. There may be some variation biyn ctihrec usmiszteasn coefs .the subsequent advertising as may be dictated It should be noted that this advertising schedule con­templates advertisements each week for the first two weeks and then alternate weeks for the next five weeks or through April and then each week thereafter through September 19th. This car­irinegs thteh rpoeurgiho tdh eo fp heeaakv ly ocaodn saunmdp tiinotne.nsifies the use of space dur­ « » Concurrent with the newspaper advertising, and beginning Monday. February loth, and continuing throughout the advertising, there is to be a spot radio program. This contemplates the use of five announcements each |fey, seven days per week. An ©f these announcements will be made over station XgNQ, using ©opy w$5h0i.c0h0 wpee ra rmeo nttoh .f urnish. Cost of this radio advertisin^g will be * * Also, in addition to the above, the Las Vegas Review Journal, beginning this week, will conduct a daily contest among school children which is to continue to the close of the school year early in June. This contest involves as award of #1.00 in defense stamps for the best water conservation suggestion re­ceived that day from the child by the newspaper. The newspaper itself is to make all awards. The suggestion chosen each day is to be printed on the front page of the Las Vegas Review Journal and that newspaper, also. Is to carry on a continuous news and editorial campaign boosting the contest.