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SECTIO N III: P O PU LA TIO N STUDIES "TO U R IST TR A D E : "T h e follow in g an alysis of to u rist reven u e was issu e d b y the L as V egas C ham ber o f C o m m e rce under date of July 31, 1953: N o. of N o. of P e rs o n s E stim ated E m p lo y - A c c o m m o - E stim ated H oused T ou rist N o. ees dations V alue A nnually Spending* R e s o r t H otels 7 3, 850 || 826 $ 4 7 ,4 7 6 ,0 0 0 1 ,5 9 9 ,7 8 5 $ 2 6 ,2 4 3 ,6 8 3 C o m m e rc ia l 31 510 1, 147 6 ,8 8 2 ,0 0 0 942,065 9 ,4 2 0 , 650 H otels M otels 219 1,095 4, 009 36, 081, 000 3 ,2 9 2 ,3 0 0 3 2 ,9 2 3 ,0 0 0 T r a ile r P a rk s 43 215 4, 300 12, 900,000 3, 383, 750 3 3 ,8 3 7 ,5 0 0 300 5, 670 11, 282 $ 1 0 3 ,3 3 9 ,0 0 0 9 ,2 1 7 ,9 0 0 $ 1 0 2 ,4 2 4 ,8 3 3 * E xclu siv e of gam bling and drinking. E stim ated g r o s s reven u e to gam ing ca s in o s : $43, 000, 000; to b a r s : $18, 435, 800. The table above in clu d es population o f a sem i-p e rm a n e n t ch a ra cte r; m o st of the tr a ile r p ark population and som e of the m otel population is of this type. "L o c a te d along a 5 -m ile se ctio n of H ighway 91, ju st outside and sou th erly of L as V e g a s, are seven m u lti-m illio n d ollar r e s o r t h otels co n s e rv a tiv e ly evaluated at $47, 476, 000. The com b in ed annual p a y ro ll of the seven hotels alone is $21, 278, 750. T his d oes not include the 31 other h otels and 219 m otels in the a re a . " A ll of these seven h otels have b een bu ilt sin ce 1942, starting with the E l R ancho V eg a s. The E l R ancho was fo llo w e d b y the H otel L a st F r o n tie r , H otel F la m in g o, H otel T hu nderbird, W ilbur C la rk 's D e s e rt Inn, H otel Sahara and The Sands, the latter at a c o s t of $5, 0 0 0 , 000. "T h e la st two h otels w ere both opened in 1952. F in a l plans are being m ade fo r the con stru ction of three m o re m u lti-m illio n d olla r h o te ls. An estim ated 10 additional m otels (5 of w hich are a lrea d y under con stru ction ) w ill be built in 1954. In addition, all of the h otels a re con stan tly expanding their r o o m fa c ilitie s and m aking other im p rov em en ts. A n exam ple is the H otel F la m in go w hich la st m onth com p leted a re d e c o r a tio n of its m ain building at a c o s t o f $ 1, 000, 000. "E a ch one of the h otels have, in addition to their gu est ro o m s and cotta g es, a la rg e cen tra l bu ildin g, sh op s, gam bling -1 8 -