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The industry thus accepts its responsibility to campaign for the elimination M of water waste! Water wasted has required for its production just as much mate­rial and manpower as water that is consumed for a useful purpose. Waste, whether it be water or fuel or power or manpower, helps only the enemies of America. Our primary objectives are to make public water supply work to its maximum value in the war effort and to prevent its waste by anyone. To attain these ob­jectives we set for ourselves the elimination of those combinations of use and waste of water which build up excessive seasonal peaks in demand; as well as the further task of developing for our industry and its customers the elimina­tion of year round waste—either by domestic consumers or by the largest indus­try's non-useful draft upon the supply. In the attainment of these objectives we do not propose to curtail the nec­essary use of water either by industry or by the general public. 2. NATURE OF A WATER CONSERVATION PROGRAM. A program for conservation of water logically divides itself into two lines of endeavor. One is a series of steps in the interest of waste reduction at all seasons and the other is a series of steps in the interest of reducing peak loads. Year round conservation extends all the way from stopping the wasted drops second by second at the more than one hundred and fifty million water fixtures to the elimination of major waste in the distribution system and the reduction of low-value use of water in industry. It is a continuing program of customer education and stimulation to action to the end that just as fats and scrap are saved, so also, water, like power, gas, coal and transportation will be used only as it renders necessary service. In the water supply field a program of seasonal conservation is of utmost importance. Due to the growth of commercial and industrial demand for water supply and due likewise to the fact that many war industries operate round the clock and give few hours relief-from their demands upon water supplies, the sea­sonal loads, such as lawn sprinkling and irrigation, superimpose an added demand of such magnitude as either to require additional equipment or cause a failure of the water supply to meet all the community needs. Such a calamity can be averted by an intelligently conceived and executed water conservation program. 3. GENERAL PLAN OF CAMPAIGN. (a) It is understood that all industry groups (power, gas, coal, oil, com­munications, transportation and water) participating in this national campaign to promote conservation of service and service-consumed materials will have the guidance of the War Production Board expressed through both a small inter-indus­try representative group covering the entire field as well as through an intra­industry group for each service or commodity participating. H (b),Th® general conservation program is scheduled for its opening about Sbd- tember 15th. At that time public statements will be made by federal officials in order to give every industry which participates as well as every consumer of service a background of support for the work which must be done in the various communities over the country. (®) It appears that the major emphasis in a water conservation program should be directed toward the approximately 1100 cities having over 10,000 dodu- lation. cities have a total" population approximating 63 million persons or almost 75% of the citizens of the United States who have public wate? supply available to them. Nothing but the limitations of manpower and resources for the central guid­ance of the campaign leads to the above limited scope. No community is too small to save water and every such community, upon the asking, will receive all the guidance and counsel that can be given to it'. GPO— War Board 7369-—p. 4 (d) For the industry as a whole it appears proper for the American Water Works Association with the cooperation of the New England Water Works Associa­tion to give the program active direction. In the end, each water utility must bring the program home to its own cus­tomers—making use of the counsel of the War Production Board and the Office of War Information, the central guidance of the American Water Works Association and the regional cooperation of water works association sections, state water coordinators, conferences of mayors, municipal leagues and all the other groups which have the ability to serve in this direction. {e) Water users must be fully advised that the campaign to promote water conservation (fundamentally meritorious as it is) does not, at this time, stand by itself alone. It is a part of a broad and nationally sponsored campaign in­itiated in the public's wartime interest. This campaign looks not alone to the conservation of water supply but is based upon the nation's need to make the best possible use of all materials and services—in particular, water, gas, electricity, coal, oil, transportation and communications-as well as the man­power required to produce these materials and services. . (f) It is understood that in a community where water supply is fully ade­quate and where the savings which could be effected by such a campaign would be v* productive only to a minor degree, active participation in the campaign is not / indicated. (g) At either the national, regional or local levels,the related engineering and health associations and authorities should be advised fully in all details related to the need for reasoned use of water supply as well as the control and elimination of waste. There is no intention to curtail any use of water which is essentially related to public health or safety. (h) In every city where the conservation program is undertaken the various utility, fuel and service executives are definitely expected to consult with each other and to acquaint each other as fully as possible with the nature of the use and waste problems of the other. Publicity programs of each should be reviewed with the others to the end that the fullest accord and coordination in presentation of facts to the public is developed. 4. CONSERVATION CONTROL MEASURES. The measures which promise to bring about the desired elimination of waste of water may be listed as follows (not necessarily in the order of their impor­tance) : (a) Premise inspections by the customer.—Detection of waste in the house­hold. Repair of leaking faucets and toilets. (b) Distribution system leakage studies.—Detection and repair of leaks in the mains and service lines in the street. (c) Hydrant inspections by firemen and policemen.—Control of use of hy- Idrants against use for any purpose other than fire fighting. (d) Advice concerning proper lawn watering.—Use of bulletins, etc., to show that frequent and heavy watering of lawns will not improve the lawn. (e) Consulting Engineering Service.—Advice concerning better methods of operation, involving ingenuity and the experience of others. (f) Contact with industry, especially that engaged in war work.—This cate­gory of customers, operating on the war-boom basis is most likely to be wasting large amounts of water or using it in such fashion as to obtain little service from it. Here re-use is often possible. (g) Seasonal or peak load conservation measures. Among" these are: (1) Promotion of the most effective use of water in industry—with emphasis upon re-use of water whenever production and sanitation conditions permit. (2) Staggering or limitation of lawn sprinkling. (3) Reduction of air conditioning uses of water. (4) Definite control of irrigation uses. (5) Drastic reduction of sewer flushing. (6) Reduction of street washing. (7) Control of public or semi-public drinking fountains, swimming pools, etc. Many of these steps require complete cooperation from other city departments and/or approval by the public service commission. GPO— War Board 7369— p. 5