Loose items from Mark Fine scrapbook, 1985-1993

J. Seward Johnson, Jr. "W<? are overwhelmed in the twentieth century with what technology has brought us. W<? need to be reminded of the warmth of the human spirit, and so examples should be present in our environments. We have to understand that our age can be a humanitarian one, and not one which relegates the human being to an alienated condition." J. Seward Johnson, Jr. By capturing human gesture in bronze, J. Seward Johnson, Jr. creates a sculptural experience that all can enjoy. The cast-metal muses that already populate the downtown activity centers and public spaces of many cities, have received an overwhelmingly positive reception. Through specific choice of placement, Johnson allows them to become silent participants in the daily lives of his public. Even people who do not usually look at sculpture are intrigued by the paradox of a gesturing bronze counterpart. In an age when so much of the art produced is indecipherable to the common man, Johnson is introducing his statements in the most easily read form, the human figure, and depict-ing narratives of universal appeal and significance. L unchbreak By typifying instances in the human experience, Johnson is able to reach an unlimited audi-ence. Facial expression, posture and clothing, the interaction of figures within a group, all become clues to the familiar. They align us with the free-spirited skateboard-ing teenager, or the man in the park reading a local newspaper. In this way Johnson at once captures our attention and curiosity, and invites us to recognize a relation-ship we have with these expres-sive sculptural beings. The selec-tion never ridicules or describes defeat, thus Johnson transmits an empathy and respect for what is human, inclusive of the delightful whimsy of a child's world, or the timeless silence of a day fishing trip. They enter the environs of their audience, bringing the viewer a comprehensible and objective, empathetic and engaging mes-sage. Curiosity Photo: Steve Mervish. The Irentonian Out-tO-lunch Photo P Stoeke An untraditional aspect, one which enhances the sculptures' capacity to surprise, is the placement of pieces in outdoor settings appropriate to their narrative. What could be more natural than a boy, book in hand, having lunch perched on a fountain ledge, or a workman enjoying a break in his day stretched out on a curbside bench. These figures, except for their portrayal in bronze, seem to lose context as sculpture, for they are never divided from the surrounding activity or their human counterparts by stand or pedestal. By casting his works in metals, Johnson is able to eliminate the need for a protective indoor site, and situate pieces where they become a part of public life. Fascinated yet not intimidated, children and adults alike are often seen tactually exploring the textured surfaces of a figure, or joining a Johnson sculpture to share a bench. Benjamin Forgey, art critic for the Washington Star writes: .. sculptors have been pondering the kinds of challenges pecu-liar to public art. Johnson's dramatic gesture clearly answered an important if rudimentary question concerning public art ? immediate public ac-ceptance. It was straightforward, accessible, a tech-nical feat, and you could climb on it." Johnson purposefully reaches for this public involvement, and in fact believes public response to be the sculpture's completing element. The human forms of these pieces convey spirit and emotion, drawing each viewer into self-association, and becoming a humanistic link to their surroundings. Spring Newspaper Reader Photo: R Stoeke Outdoor sculpture parks, National recreation areas, downtown centers of shopping and business activity, resort communities; placed in these settings Johnson feels that his sculptures act as a bridge between the populace and the man-made structures. By offering a familiar image, Johnson's figures imbue their environments with decidedly human gesture, humor, and spirit. Photo: Connie Wellnitz Sculptural works by J. Seward Johnson, jr. are available for purchase. For further information please contact: Sculpture Placement, P.O. Box 9709, Washington, D.C. 20016, 202-362-9310. KARAT GTJ GREEN VALLEY GREEN VALLEY UPDATE FALL 1985 INTRODUCTION Green Valley is an 8,400 acre master planned community owned and developed by American Nevada Corporation. The area, while still in the early stages of development, is nevertheless already established as a viable community. Green Valley currently has close to 3,000 homes with 7,000 residents, combined with a beautiful shopping plaza, orofessional and medical offices, child care center, and various commercial and industrial locations, all of which are occuring "according to plan". American Nevada Corporation is heavily involved in residential, commercial, office, and industrial types of development, and typically maintains an ownership and management role upon completion. Corporate functions include sales and leasing, property management, construction, home building, and real estate brokerage. The firm currently employs 37 persons. In developing the massive Green Valley community, American Nevada Corporation is constantly engaged in the areas of market research, land planning, architecture, and civil engineering. Utilizing the best talent available, there is a continuing review of the land plan and analysis of market conditions. As a result, American Nevada Corporation, along with Green Valley's designated builders, is moving vigorously ahead with a full range of commercial, industrial, and residential products to meet the market demands of the mid-eighties. COMMERCIAL Construction commenced on the Green Valley Shopping Plaza in 1981; it now consists of 110,000 square feet of space, 97 percent of which is fully leased. Businesses located in the shopping center provide a full realm of services to the surrounding community and include Smith's Food King, Valley Bank of Nevada, First Federal Savings, restaurants, and various consumer oriented shops. Expansion plans for an additional 6,000 square feet of in-line shops are in progress, with construction scheduled for late 1985. The first building of the Green Valley Professional Center, a 26,000 square foot garden office complex, was also completed in 1981 and currently is fully leased; tenants include a major medical facility to serve the community. Completed earlier this year is an additional 10,000 square feet of space in what is the first of three additional office buildings in the Professional Center; this is the largest office complex in the southern part of the Las Vegas metropolitan area. An additional 20,000 square feet of construction is now in progress, with completion scheduled for early 1986. BUSINESS PARK The Green Valley Business Park has also seen significant expansion during the past several years. Ethel M Chocolates, a showcase gourmet candy manufacturing facility now employs 120 people; it is further complemented by a magnificent cactus garden. This popular facility has become a prominent stop for tour buses visiting the area. Wilson Microwave Systems is the first high-tech occupant to be located in the Business Park, and at peak production will be shipping 4,000 satellite receiver systems nationwide on a monthly basis. Employment for Wilson Microwave is projected at 200 persons. Dick Blick West, a well-known art, pet, and school supply firm, serves the western United States from its Green Valley facility and employs approximately 35 persons. In addition, there is 200,000 square feet of warehouse space fully occupied in the Green Valley Business Park. An additional 100,000 square feet of warehouse space is now under construction, with completion set for late 1985. Also new in the Business Park is the headquarter building for Shastar Corporation; this photo supply company has relocated to Green Valley from the southern California area, further expanding -the employment base. Another new facility, Architectural Design Systems, will locate in the Business Park in the next few months. The Meredith Broadcasting Corporation, owner of TV Channel 5, has announced the Business Park as the location for their new state-of-the-art television studio and executive offices, currently located in other parts of the valley. Current negotiations will also result in the movement of additional firms to the Business Park. Construction is now complete on the first two phases of The Commerce Center at Green Valley, a 150,000 square foot office/warehouse complex, being developed by American Nevada Corporation. A sixteen building project, it features office/warehouse suites ranging from 300 to 1,800 square feet. Appearance is a key element of this project, and outwardly the view is one of sleek, reflective glass, single story office buildings with extensive landscaping. New businesses already located in The Commerce Center include the prestigious Purcell Gallery, as well as insurance offices, real estate and engineering firms, architectural service firms, etc. The leasing of this space continues very active. RESIDENTIAL Green Valley, more than anywhere else in the Las Vegas market, offers a full range of residential products including townhomes, condominiums, single family homes, large custom homes, and luxury apartments. Eighteen major residential developments are now underway by Green Valley Homes, US Home, Pardee, Collins Brothers, Metropolitan Development, Stanton Construction, American West, R/S Development, Lincoln Property Company, and RA Homes. Production homes by these builders vary in price from approximately $62,000 to $175,000, and in size from 900 square feet to over 2,700 square feet. A complete listing of these products is attached. Over the past few months, American Nevada Corporation has been undertaking the creation of three custom home lot developments within Green Valley. Quail Ridge Estates consists of 105 half-acre custom home lots in a gate-guarded, secured environment. This, combined with extensive landscaping and a private tennis club, have contributed to the success of this development. There are prime lots remaining at prices ranging from $82,000 to $129,000. The success of Quail Ridge Estates and the market demand for a quality environment but with smaller lots served as impetus for the creation of Quail Terrace and Quail Summit. These quarter-acre custom home developments also feature single entry access, extensive landscaping, and a walled perimeter. Quail Terrace, an immediate success when opened in early 1983, is now sold out. Quail Summit has a few remaining lots at prices ranging from $43,000 to $59,000. CHURCHES Green Valley will see construction during late 1985 on the first two churches to serve this expanding area. Green Valley Assemblies of God will begin construction of a new sanctuary near the intersection of Sunset Road and Valley Verde. The Church of Jesus Christ of Latter Day Saints has started construction on the Green Valley Stake Center, located near the intersection of Valle Verde and Warm Springs Road. The latter will also include recreational facilities that will be available to the public. PARK / FIRE STATION Late 1985 will see construction begin on Fox Ridge Park; this five acre facility on Valle Verde will be developed by the builders of Green Valley and donated to the City upon completion. It will be located directly across the street from a new fire station, built by the City of Henderson on land donated by American Nevada corporation SPORTING CLUB A beautiful health-recreation-exercise facility for the active and affluent residents of the Green Valley area is under design, with an anticipated completion date of January 1987. This facility, beyond anything currently in the Las Vegas area, will feature such activities as indoor and outdoor tennis, swimming pools, racquet ball, squash, aerobic conditioning areas, running track, training center, steam rooms, saunas and locker areas, as well as restaurant and lounge facilities. This club, on a membership basis, will compliment the overall "quality of life" found only in Green Valley. GREEN VALLEY RESIDENTIAL PROJECTS EMERALD POINT By R/S Development 144 units, single family format 1,366 sq ft to 2,017 sq ft 3 bed/2 bath to 4 bed/3 bath $79,950 to $101,450 FOX RIDGE ESTATES By Green Valley Homes, Inc. 112 units, single family format 1,862 sq ft to 2,727 sq ft 3 bed/2 bath to 5 bed/3 bath $125,000 to $172,500 FOX RIDGE TERRACE By Green Valley Homes, Inc. 139 units, patio home format 1,700 sq ft to 2,300 sq ft 3 bed/2 bath to 4 bed/3 bath $110,000 to $130,000 Opening Spring 1986 GREEN VALLEY VILLAGE By US Home 62 units, single family format 1,600 sq ft to 2,150 sq ft 3 bed/2bath to 4 bed/2 1/2 bath $110,950 to $126,000 HIGHLAND PARK By Metropolitan Development 106 units, zero lot line format 1,261 sq ft to 2,163 sq ft 2 bed/2 bath to 3 bed/2 1/2 bath $90,950 to $124,950 HUNTERS POINTE By American West Development 43 units, single family format 2,200 sq ft to 3,100 sq ft 3 bed/2 bath to 5 bed/2 1/2 bath $128,000 to $175,000 LA MANCHA By Stanton Construction 120 units, single story townhome format 1,200 sq ft to 2,000 sq ft 2 bed/2 bath to 4 bed/3 bath Secured community $97,450 to $120,500 PARK MESA By Metropolitan Development 262 units, patio home format 922 sq ft to 1,545 sq ft 2 bed/1 bath to 3 bed/3 1/2 bath $68,450 to $84,950 RIDGEWOOD By Pardee Construction Company 243 units, single family format 1,507 sq ft to 2,087 sq ft 3 bed/2 bath to 4 bed/3 bath $82,500 to $103,450 THE VILLAGE GREEN By Green Valley Homes, Inc. 103 units, townhome format 1,013 sq ft to 1,512 sq ft 2 bed/1 1/2 bath to 3 bed/2 1/2 bath $82,000 to $96,250 WILTON COMMONS By R/A Homes 118 units, single family format 1,200 sq ft to 1,800 sq ft 2 & 3 bed/1 & 2 story Mid $801 s to $110,000 (projected range) Pre-sales late 1985/Opening early 1986 GREEN VALLEY SOUTH OAK FOREST By American West Development 120 units, single family format 1,280 sq ft to 1,376 sq ft 2 bed/2 1/2 bath to 3 bed/2 1/2 bath $61,950 to $72,950 OAKWOOD By Collins Home Manufacturing 28 units, single family format 1,000 sq ft to 1,600 sq ft 2 bedroom to 4 bedroom $69,000 to $85,000 PHEASANT RUN By American West Development 169 units, single family format 1,251 sq ft to 1,843 sq ft 3 bed/2 bath to 3 bed/2 1/2 bath $76,950 to $88,950 f ? CUSTOM HOME LOTS QUAIL RIDGE ESTATES By American Nevada Corporation 105 Custom Home lots 1/2 acre Secured Community $82,500 to $129,000 QUAIL SUMMIT By American Nevada Corporation 41 Custom Home lots 1/4 acre Single Entry $44,000 to $57,000 APARTMENT DEVELOPMENTS GREEN VALLEY VILLAS By American Nevada Corporation 100 Luxury units 1 and 2 bedroom Pricing and schedule to be determined PUEBLO VERDE By Lincoln Property Company 317 Luxury apartments 1 to 3 bedroom $390 to $660/month <37 GREEN VALLEY GREEN VALLEY UPDATE SUMMER 1986 INTRODUCTION Green V alley, Southern Nevada's only true master-planned community, is located on 8,400 prime acres developed by the American Nevada Corporation in prestigious Paradise V alley, just minutes from downtown Las Vegas. In 10 short years, Green V alley has become one of the most desirable and rapidly growing areas in the entire Las Vegas Valley. While over 10,000 residents now call this exciting community home, anticipated growth calls for 13,500 residents in 4,500 homes by the end of 1986. Additionally, Green Valley residents enjoy the best of all worlds with a full complement of amenities including a beautiful shopping plaza, professional and medical offices, community library facility, an elementary school, child care center, churches, parks and recreation, and various commercial and industrial locations, all of which have been built "according to ?p lia n. " American Nevada Corporation is heavily involved in residential, commercial, office, and industrial development, and typically maintains an ownership and management role upon completion. Corporate functions include sales and leasing, property management, construction, home building, real estate brokerage and community affairs. The firm currently employs 35 persons. In developing the overall Green Valley community, American Nevada Corporation constantly employs the most modern methods of market research, land planning, design and development. Utilizing the finest talent available, the company continuously reviews the land plan and analyzes market conditions. As a result, American Nevada Corporation, along with Green V alley's designated builders, is moving vigorously ahead with a full range of commercial, industrial, and residential products to meet the market demands of the mid-eighties. COMMERCIAL Construction began on the Green V alley Shopping Plaza in 1981, and it now consists of approximately 100,000 square feet of space, 97 percent of which is fully leased. Businesses located in the shopping center provide a full realm of services to the surrounding community and include Smith's Food King, Valley Bank of Nevada, First Federal Savings, restaurants, and various consumer oriented shops. Expansion of an additional 6,000 square feet of in-line shops was completed in April, 1986. The first building of the Green Valley Professional Center, a 26,000 square foot garden office complex, was also completed in 1981 and currently is fully leased. Tenants include a major medical facility to serve the community. An additional 30,000 square feet of space in three additional office buildings was just completed in the Professional Center, making this the largest office complex in the southern part of the Las Vegas metropolitan area. BUSINESS PARK The progressive Green Valley Business Park has seen significant expansion during the past several years and is rapidly becoming the center of industry for Southern Nevada. Ethel M Chocolates, a showcase gourmet candy manufacturing facility, now employs 120 people and it is further complemented by a magnificent cactus garden. This popular facility has become a prominent stop for tour buses visiting the area. Wilson Microwave Systems is the first high-tech occupant of the Business Park, and at peak production will be shipping 4,000 satellite receiver systems nationwide on a monthly basis. Employment for Wilson Microwave is projected at 200 persons. Dick Blick West, a well-known art, pet, and school supply firm, serves the western United States from its Green V alley facility and employs approximately 35 persons. In addition, there are 200,000 square feet of warehouse space fully occupied in the Green V alley Business Park by Service Merchandise as a regional distribution center. The Business Park employment base has further been expanded by the new headquarters building for Shastar Corporation, a major photo supply company that has relocated to Green Valley from the Southern California area. Another tenant, Architectural Design Systems, located in the Business Park in March, 1986. Additionally, the Meredith Broadcasting Corporation, owner of local TV Channel 5, has announced the Business Park as the location for their new state-of-the-art television studio and executive offices. The first phase of the Sunset Business Center, developed by R/S Development, is now complete and houses their corporate offices. Current negotiations will result in the movement of additional firms to the Business Park. Construction is almost complete on phase two of The Commerce Center at Green Valley, a 150,000 square foot office/warehouse complex being developed by American Nevada Corporation. The four phase, sixteen building project features office/warehouse suites ranging from 300 to 15,000 square feet. Appearance is a key element of this project, and outwardly the view is one of sleek, reflective glass, single story office buildings with extensive landscaping. New businesses already located in The Commerce Center include insurance offices, real estate, engineering and architectural service firms, etc. RESIDENTIAL Green Valley, more than anywhere else in the Las Vegas market, offers a wide alternative of residential products including townhomes, condominiums, single family homes, large custom homes, and luxury apartments. Nineteen major residential developments are now underway by Green Valley Homes, US Home, Pardee, Collins and Graves, Metropolitan Development, Stanton Construction, American West, R/S Development, Lincoln Property Company, and RA Homes. Production homes by these builders vary in price from approximately $63,950 to $175,000, and in size from 919 square feet to over 3,100 square feet. A complete listing of these products is attached. In recent years, American Nevada Corporation has created three custom home lot developments within Green Valley. Exclusive Quail Ridge Estates consists of 105 half-acre custom home lots in a gate-guarded, secured environment. These amenities, combined with extensive landscaping and a private tennis club, have contributed to the enormous success of this development. At this time, there are several remaining prime lots available at prices ranging from $87,000 to $127,000. The success of Quail Ridge Estates and the market demand for a quality environment served as impetus for the creation of Quail Terrace and Quail Summit. These quarter-acre custom home developments feature single entry access, extensive landscaping, and a walled perimeter. Quail Terrace, an immediate success when opened, is now sold out. Quail Summit has a few remaining lots at prices ranging from $47,000 to $57,000. COMMUNITY AFFAIRS Churches: Construction on the first two churches to serve this expanding area began during late 1985. Green Valley Assemblies of God has begun construction of a new sanctuary near the intersection of Sunset Road and Valle Verde. The Church of Jesus Christ of Latter Day Saints has started construction on the Green Valley Stake Center, located near the intersection of Valle Verde and Warm Springs Road. Completion is anticipated for midsummer 1986. Park, Fire Station: The second half of 1986 will see construction begin on Fox Ridge Park. This five acre facility on Valle Verde will be developed by the builders of Green Valley and donated to the City upon completion. It is located due north of the new fire station buill by the City of Henderson on land donated by American Nevada Corporation, at the northeast corner of Valle Verde and Warm Springs Road. Recreational Facilities: A beautiful health-recreation- exercise facility for the active and health conscious residents of the Green Valley area is under design, with an anticipated completion date of July 1987. This facility, beyond anything currently in the Las Vegas area, will feature indoor and outdoor tennis, swimming pools, racquetball, squash, aerobic conditioning areas, running track, training center, steam rooms, saunas and locker areas, as well as restaurant and lounge facilities. This club, on a membership basis, will compliment the overall "quality of life" found only in Green Valley. Arts: Under the direction of American Nevada's Community Affairs Division, Green Valley and the Arts Advisory Council of Green Valley are developing one of the most comprehensive public access arts programs in the United States. This unique program features people-directed outdoor sculptures which encourage interaction and foster greater awareness of the arts generally. On any given day, schoolchildren, tourists, and residents may be seen touring Green Valley to play with, see, and photograph the exhibits. Additionally, an aggressive program for exhibiting new works by Nevada artists in the public buildings of Green Valley has received much attention and acclaim. The creating of the Green Valley Library and the expansion of the arts and crafts festivals means that Green Valley will continue in the forefront of the cultural life of Las Vegas. A community is much more than a collection of housing tracts; Green Valley is a place where aesthetic sensibilities and an interest in creating a true community have come together in the arts. GREEN VALLEY RESIDENTIAL PROJECTS BELCOURT ESTATES Bv R/S Development Company 102 units, single family detached format 3 bed/2 Vt bath to 5 bed/3 bath Semi-Custom Opening Summer 1986 CHAMPIONS GREEN By Metropolitan Development 128 units, single family format 1,116 sq ft to 1,794 sq'ft 2 bed/2 bath to 4 bed/2'/2 bath $75,950 to 894,450 Opening May 1986 EMERALD POINT By R/S Development 144 units, single family format 1.366 sq ft to 2,017 sq'ft 3 bed/2 bath to 4 bed/3 bath $79,950 to $101,450 FOX RIDGE ESTATES Bv Green Valley Homes, Inc. 112 units, single family format 1,862 sq ft to 2,727 sq'ft 3 bed/2 bath to 5 bed/3 bath S125,000 to $172,500 FOX RIDGE TERRACE By Green Valley Homes, Inc. 122 units, single familv format 1,707 sq ft to 2,260 sq'ft 3 bed/2 bath to 4 bed/3 bath $112,000 toS131,00 Opening Summer 1986 GREEN VALLEY VILLAGE By US Home 44 units, single family format. Phase II 1,600 sq ft to 2,150 sq ft 3 bed/2 bath to 4 bed/2'/2 bath $110,950 to $126,000 HIGHLAND PARK Bv Metropolitan Development 33 units, single familv format 1,269 sq ft to 2,135 sq ft 2 bed/2 bath to 3 bed/2 Vt bath $90,950 to $108,950 HUNTERS POINTE By American West Development 43 units, single family format 2,200 sq ft to 3,100 sq ft 3 bed/2 bath to 5 bed/2'/2 bath $128,000 to $175,000 LA MANCHA By Stanton Construction 106 units, single story townhome format 1,200 sq ft to 2,000 sq ft 2 bed/2 bath to 4 bed/3 bath Secured Community S97,450 to $120,500 PARK MESA By Metropolitan Development 134 units, single familv format 919 sq ft to 1,705 sq ft 2 bed/2 bath to 3 bed/2 '/a bath S72,450 to $86,950 RIDGEWOOD By Pardee Construction Company 271 units, single family format 1,507 sq ft to 2,087 sq'ft 3 bed/2 bath to 4 bed/3 bath $83,450 to $103,450 STEEPLECHASE By Metropolitan Development 94 units, single familv format 1,827 sq ft to 2,275 sq ft 3 bed/2 bath to 4 bed/2 '/2 bath $106,950 to $122,500 Opening April 1986 THE VILLAGE GREEN By Green Valley Homes, Inc. 271 units, tow nhome format 1.013 sq ft to 1,555 sq ft 2 bed/II/2 bath to 3 bed/2Vt bath S79,950 to $90,950 WILTON COMMONS By R/A Homes 118 units, single familv format 1,200 sq ft to 1.800 sq'ft 2 & 3 bed/1 & 2 story Mid S80's to $110,000 (projected range) Pre-sales May 1986/Opening June 1986 WINDSOR CLASSIC Bv Metropolitan Development 69 units, single familv format 1,557 sq ft to 2.008 sq ft 3 bed/2 bath to 4 bed/2 Vt bath S89.950 to $109,750 Opening May 1986 GREEN VALLEY SOUTH CHAPARRAL HILLS By Mac Leod Development Company 191 Units, single familv format 1.272 sq ft to 1.906 sq ft 2 bed/2 bath to 4 bed/3 bath S79,500 to $96,500 GREEN VALLEY ESTATES Bv Collins & Graves 196 units, single familv format 1.801 sq ft to 2,150 sq'ft 3 bed/2 bath to 4 bed/2 bath $94,500 to $105,500 OAK FOREST By American West Development 120 units, single familv format 1,280 sq ft to 1,376 sq'ft 2 bed/2 Vt bath to 3 bed/2Vt bath $63,950 to $73,950 PHEASANT RUN Bv American West Development 169 units, single family format 1,251 sq ft to 1.843 sq'ft 3 bed/2 bath to 3 bed 2 Vt bath $77,500 to $89,950 CUSTOM HOME LOTS QUAIL RIDGE ESTATES By American Nevada Corporation 105 Custom Home lots Vt acre Secured Community S87.000 to $127,000 QUAIL SUMMIT By American Nevada Corporation 41 Custom Home lots % acre Single Entrv $47,000 to $57,000 APARTMENT DEVELOPMENTS GREEN VALLEY VILLAS By American Nevada Corporation 100 Luxury units 1 and 2 bedroom Pricing and schedule to be determined PUEBLO VERDE By Lincoln Property Company 317 Luxury apartments 1 to 3 bedroom $390 to $660/month THE CROSSING AT GREEN VALLEY By American Residential Properties of the Southwest, Inc. 384 Luxury apartments 1 and 2 bedrooms Pricing to be determined; opening Fall 1986 Cos An a el c* Stmcs Sunday, March 15, 1981 Real Estate Section VEGAS COMMUNITY EXCEPTION TO RULE NEWTOWN TO BE TEXTBOOK EXAMPLE, SAYS DEVELOPER By SAM KAPLAN, Times Urban Affairs Critic LAS VEGAS-Much of this adult amusement park of a city looks as if it was laid out and constructed overnight. Beyond the glare and gauze of the hotel and casino encrusted Strip, a mix of housing, stores and offices of little distinction march along a boring street grid to the city line. In the rush to meet the demands of a population that has doubled and doubled again in the last 20 years to nearly a half a million today, rational planning appears to have been left in a cloud of dust that on occasion envelops this urban hybrid of a frontier town and destina-tion resort. But there are signs of a better fate for the growing region. A few miles southeast a new community is steadily rising out of a desert wasteland that is an excep-tion to the area's helter skelter development and an illustration that planning theory can be made to work and be profitable, given a little fortitude, flexibility and patience. The community is Green Valley, a master-planned development of 8,400 sprawling acres. Some $100 million of construction represent-ing about 1,000 homes, a light industrial complex, a school and : fllillllllliliiWHMfll : iiii ,i!iiiii the beginnings of a shopping center already have been built and occu-pied. Under way at present are about 50 more houses, an office building, a supermarket and much site work for other structures. The development to date is concentrated in the northwest sec-tion of the community and covers about 1,000 acres. Another 3,000 acres on the further fringes have been sold off for custom-built, so-called ranchettes on half to one-acre lots, leaving the developer of Green Valley, the American Nevada Corp., about 4,000 prime acres on which to phase future To achieve cohesive residential neighborhoods, the plan for Some 1.000 homes already have been built in the community Green Valley requires curved streets, underground wiring, southeast of Las Vegas, subdued signage and landscaping and housing design controls. Finance Experience Was a Plus Greenspun had enticed his son-in- law in May, 1974 to come to Las Vegas from New York City, where Fine had been a real estate specialist with the investment banking firm of Loeb-Rhoades. His experience in real estate fi-nance served him well during the project's difficult early years. Surrounding the Paradise Val- Community oriented recreation amenities are carefully designed to be complimen- Icy Country Club and 18-hole golf tary to the overall architecture of the surrounding homes. course, the land had been slowly construction. Mark Fine, the corporation's president, has set a 20-year time-table for the development of the remaining acreage. When complet-ed, Fine envisions Green Valley as a new town of 25,000 homes, 100,000 residents, 2 million square feet of retail and commer-cial space and another 2 million square feet of light industry, in addition to an array of recreational facilities. "Green Valley is going to be a textbook example of a new com-munity, with a sensitive mix of uses woven together by a rational traffic system, open space and re-creational opportunities," says Fine, as though participating in a seminar of the Urban Land Insti-tute, of which he is an enthusiastic member. "You already can see it happening," he adds with a lot of pride and some relief. "Green Valley is a plan that is working." Fine was not always as con-fident as he is now. Like many other ambitiously conceived new communities in the '60s and '70s, Green Valley has had its problems. Newly operating in the Business Park is EthelMChocolates, a 40,000Sq. Ft. candy manufacturing facility and retail outlet. Mark Fine, American Nevada Corp. president, is committed to making tract a textbook example. These have included excessive front-end costs in design fees and site work, reluctant builders, ner-vous bankers, wary buyers, fluctu-ating inte