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Press release, Jay J. Sarno - The Magic Touch, circa 1969

Document

Information

Date

1968 to 1971

Description

This press release details the "magic touch" of Jay Sarno who conceived of and built successful casinos and hotels in Las Vegas, including Caesars Palace and Circus Circus.

Digital ID

jhp000360
    Details

    Resource Type

    Material Type

    Archival Collection

    Citation

    jhp000360. Jay Sarno Papers, 1965-2001. MS-00548. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada. http://n2t.net/ark:/62930/d1mp4z94d

    Rights

    This material is made available to facilitate private study, scholarship, or research. It may be protected by copyright, trademark, privacy, publicity rights, or other interests not owned by UNLV. Users are responsible for determining whether permissions are necessary from rights owners for any intended use and for obtaining all required permissions. Acknowledgement of the UNLV University Libraries is requested. For more information, please see the UNLV Special Collections policies on reproduction and use (https://www.library.unlv.edu/speccol/research_and_services/reproductions) or contact us at special.collections@unlv.edu

    Standardized Rights Statement

    Digital Provenance

    Digitized materials: physical originals can be viewed in Special Collections and Archives reading room

    Date Digitized

    2015-11-30

    Extent

    2640 x 3352 pixels
    8.8 x 11.2 inches
    76,438,074 bytes
    3 images

    Language

    English

    Format

    application/pdf

    JAY J. SARNO ? "THE MAGIC TOUCH" ? Reducing dreams to imaginative buildings has become a way of life for Jay J, Sarno. Take Circus Circus, for example. In 1967, weeks ahead of time, an undercurrent of excitement began to creep over Las Vegas. First, over the rain-stained election signs and faded notices, there suddenly appeared, as if. they bloomed overnight, the hugh bright bill-boards. Larger than life aerialists flew gracefully and tigers leapt ferociously from a poster. Boys and girls stood transfixed in their path, gawking endlessly. The rest of the year that vacant lot was just another barren weedy field. On October 18, 1968, that barren field became the most important piece of real estate in the county, a city that throbbed with activity. It was Circus Circus I For Jay Sarno it was a childhood dream come true - the world1s largest permanent circus. One of the most photographed places in the world, Circus Circus plays host to over three million visitors annually. A new dimension was unveiled last July at Circus Circus with the opening of a 15-story tower of luxurious rooms and suites and a magnificent Spa for men and women. New convention facilities were also opened. Today for Jay J. Sarno is Circus Circus Hotel, Spa and Casino Let's take a look at yesterday and examine some of the Sarno history. - 2 - It was Jay J. Sarno who conceived, built, and operated Caesars Palace Hotel in Las Vegas from 1965 through 1969. The success of this magnificent hotel is legendary in hotel circles. Built at a cost of $20 Million, it sold for over $80 Million. Sarno has been called flamboyant, dreamer, gregarious, creative, brilliant, promoter, genius, self-propelled. He is probably all of these things and more. He is one of a kindl Another Sarno innovation is the LeMans Speedway, offering a modern version of the old bumper car fun. This plan, which got its start at Circus Circus, promises to go nationwide. The Slots-A-Fun and Big Wheel Casinos are other Las Vegas properties developed by Jay Sarno. Before making his considerable mark in Las Vegas history, Jay J. Sarno had already compiled an impressive list of building credits. The Atlanta Cabana Motor Hotel, The Dallas Cabana Motor Hotel, and the Palo Alto Cabana Motor Hotel were built at a combined cost of over $14 Million. Other Sarno developments include: Augusta Terrace Motel, N. Augusta, S.C. Augusta Terrace Motel, Atlanta, Georgia Brookwood North Apartments, Atlanta, Georgia Barbizon Tower Apartments, Atlanta, Georgia Chattanooga Doctors' Building, Chattanooga, Tenn. Marshall Taylor Doctors' Building, Jacksonville, Fla. An example of Jay J. Sarno1s innovative spirit is the creation of the "Sarno Block". When he could not find the - 3 - building material he wanted, he designed a solar screen block which today bears his name and for which he receives a royalty for its use. Jay J. Sarno has a relentless desire to create and to build, and you can be certain that what he creates and builds will have that Sarno touch. Call it imagination, love, showmanship. Call it what you will. That magic intangible produces results that are very special.