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v?╟÷B ?√ßBmimi Freeman company PUBLIC RELATIONS 1/23 Sands Exploitation - "Meet Me In Las Vegas" 1. Advance Mailing to 250 press: mail 250 red stationery portfolios with Cyd Charisse picture and with Dan Dailey postcard, about February 5, to list compiled by MGM and Sands press department. 2. Pillsbury Promotion: work with Pillsbury Mills, Inc. to draw up 15,000 3?╟÷sheet posters for 12,000 stores in 35 cities on Pillsbury contest. Starts about March for 6 months. Sands takes care of 50 winning couples, spread out over period of 6-8 months. Picture is well tied in with artwork and exploitation. 3. Stage World Press Premiere in Las Vegas: a. Bring in 39 press from Minneapolis, NYC, Chicago, San Francisco, Dallas, Houston, Denver. MGM will bring in about 20-30 reviewing press from LA. b. Stage real Western-motif opening at El Portal theatre, about March 6. Hold 75 seats for press and stars, sell balance of seats for benefit of Variety School for Handicapped Children. (84 loges at $100 apiece and 550 general seats scaled from $50 down to $10. lljggg kft spectators must be dressed Western style, or pay additional fine and be jailed in portable jail in lobby entrance for a few minutes. Variety officers in tuxedos will be ushers, attendants, and ticket sellers. Floodlights and red carpet gimmicks to be used. Also trooper spotlight set up in building across from theatre for effect, and for lighting stars and press for pictures. Set up a huge roulette table, about 3 times normal size right on sidewalk in front of lobby, a little to right, for pictures with stars and press playing silver dollars for charity. Hank Henry to be dressed as Chief Barker and to be croupier. Public to play certain intervals, with winning numbers given tickets for the movie if available, or perhaps a kiss from Cyd Charisse, or a dance with Dan Dailey right on sidewalk. BEVERLY HILLS, CAL. ?╟≤ 449 SOUTH BEVERLY DRIVE ?╟≤ CRESTVIEW 6-4326 more