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ent001530-007

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ent001530-007
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    University of Nevada, Las Vegas. Libraries

    M A T U - T V PUBLICIDAD S. A. INSURGENTES SUR 1650 - 602 MEXICO CITY Mr. Al Freeman Sands Hotel Las Vegas, Nevada Dear A I, We are asking Susan to please give you this letter of intent as well as this letter at the same time, because I think this letter will give you some arguments to lower costs. The program will be on the air in Mexico about November 20th, a time at which many Mexicans are starting to think where they will spend their Christmas and New Years holidays-- good timing, don't you think? Another thing to consider is the fact that traveling to Europe for Mexicans has become more expensive due to the monetary situation, which actually has had the effect of devaluating the Mexican Peso; at the same time, don't forget that the relationship between the U. S. dollar and the Mexican peso remain the same. This all boils down to the fact that traveling to the states has already become much more attractive for Mexicans. P. S. We will send you the letter of intent on our stationery rt??oteIs will gre i \cred i t they will will greatly benefit from this hey will get on the program. Pres i dent J. Miguel S. Berges V i ce-Pres i dent with the new letterhead, as soon as we get back to Mexico, with the same contents. MSB:sr