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ent001517-001
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I agree.November 22 1957 Mr. Jack Entratter The Sands Hotel Las Vegas, Nevada Dear Jack: I did want you to know that we were sincerely grateful for your cooperation in connection with the November 16 HOLIDAY IN gill: VSGAS'- stow;'. ffff;' i?√ß | ' |;|| ||| While the critical reviews were spotty, I think you will be in- terested in the following Trendex Ratings which indicate that the show reached well over thirty million people with an enormous share of the listening audience I HOLIDAY IN LAS VEQAS ' First half-hour rating:' Second half-hour rating: First half-hour share of audience: Second half-hour share of audience: NBC iPippii ABC 27 ,8 ; Hi a: | 16.4 28.9 12.7 III 48,9 34. a 10.9 53.3 23.3 16.0 In addition to the fact that these ratings establish the likelihood of the show being in the ?╟╓?╟╓Top 10'* for the rating period, the tre- mendous newspaper coverage afforded both Las Vegas and the participating hotels contributed, undoubtedly, to the successful . rating picture A:|?·|??.