ent001484-022

NVENTION CENTER * LAS VEGAS, NEVADA * TELEPHONE REGENT 5-2323 1ADISE ROAD George H. Albright Executive Director May 29, 1962 Mr. Jack Entratter Sands Hotel Las Vegas, Nevada Dear Jack: Thought you would like to see a picture of the new billboard of which we have six in the Los Angeles Area on a monthly rotating basis, together with a picture of the Seattle sign. The letters in the words "Las Vegas" measure 22' and |8/ tal I; the message which is changeable every 40 seconds is I3# talI. This sign is only a mile on direct line from the Space Needle but could be visible for over two miles. Some of the messages being used are: "Las Vegas -"Las Vegas -"Las Vegas - "Las Vegas - For Great Conventions" Only Hours By Air" The Entertainment Capitol Of The World" Fishing, Boating, Golf - All Las Vegas Sports" We have a great variety of these readers, Jack. We have made the words "Las Vegas" avai I able to Western Airl ines on an advertising program which they are initiating in Seattle and it occurred to me that perhaps the hotels would I ike to avail themselves of this use, as an example: "Las Vegas -Stay At the Sands". Jack Melvin is handling this account for the American Sign and Indicator Co. mm