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ent001428-015
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I agree.to degan out of the National Iromotion Fund after v/e get started, in this way, we will start falling into the pattern of a Standard Operating Jrocedure for all tne bakers of Angelita's Bread. 9 ?╟≤ "NOV/ ON C/ILE" aADIO 3i OTS b, c. I visualize here two different 20-second radio spots: (1) /* standai d piece of copy which can be used in any market with the substitute of the franchised baiter's name. (2) L special 20-second radio spot prepared by the newspaper personality whose story we use in tne folder ,fOnce Upon A Time." hai^5iI?t^>SP??t should be furnished to the franchised expense of the National Promotion secono, or the special spot ?╟÷ let's the "t0r?½onality Spot" ?╟÷ Should be prepared it Ju?½ ??f the franchised baiter inasmuchas it entails the expense of recording the personality and making tapes and E T's. ^ The ordering of these spots would be done through the Angelita s Bread Company by the baiter. 10. ---?√ß KITTLE SLICE OF LONG AGO" ADVERTISING CAMPAIGN a?╟ USingUthePmSa?n campaiSn of ten advertisements using the Old Country pictures which I brought with me from Europe at the end of the war g b. These ads could be used by a franchised baiter in his own mar.tet, in the local Sunday newspaper sup- plement which is a fine family ad?·ert?s?ng Ld?a This kind of advertising is quite costly butTtrial run on the first ad might prove to be so successful1 I'?uld continue the campaign over such a penod of time as he would himself determine. -O-