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ent001424-144

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ent001424-144
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    University of Nevada, Las Vegas. Libraries

    THE ANGELBREAD FOUNDATION ::v J THE SANDS HOTEL LAS VEGAS, NEVADA D U D LEY 2 - 7 1 0 0 I met with the General Mills executives at 1:00 ???X* on July 29, at th?½ Genaral mils Building, 9200 Waysata Bivd. Present wax?½ Mr* William Lehman, Vine President of General Mills; Mr* Hams ton Sal?½, Manager of the Bakery Salas Service Bapartment; and Mr* 7* 6?╜ Bussell, Manager of Protest Quality Control* 1 had been aahod to eons to the meeting alone after I had suggested that Mr* Farley of Sagas Bakeries come along tilth mi* Use 6.H. people were wonderful and courteous and eery enthusiastic ?╟÷ they seemed to Icaotf all about Jngelita's Bread and its sales" record, but in ay mind, they did not know exactly what to do' about tying up tilth this project, even though they have bad traneadeus experience with similar products* 1 listened to the officers talk about the bread and waited until they had aSfcad me ay Ideas before 1 spoke up* Here again, they sesnsd only lukewarm a?½ far as taking action was concerned until 1 showed them the "Alittle?╟╓Slice of long Ago" picture campaign, and also tha way we endorsed the?╟╓ checks with the Protestant, Catholic and Jewish names listed am such. 1 believe this sort of clinched the whole tell, for then we started to get down to brass tads, and out of the discussion the following points.were evolved as a pretty good basis for all our' futem dealings: - 1. General mile, would definitely ?╟╓like.to tie. up with Angelita*s Bread ?╜?╟≤* they have tested the brand ?╟÷ they have seen the pt&lie reaction ?╟╓to it ?╟÷ they like our organisational setup ?╟÷ they like tha charity basis ?╟÷ and they seem to welcome the advertising and promotion help that we . outlined* ?╟≤ 2* General Mill?½ officers will meet with - Began Bakeries this coming Monday to sot up technical talks and datalle* This will