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ent001424-139
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I agree.THE ANGELBREAD FOUNDATION THE SANDS HOTE L L AS VEGAS, NEVADA D U D L E Y 7 1 0 0 / 1 met with the General Mills executives at 1:00 P*M?╜ ea Tuesday, July 29, at the General mils Building, 9200 Maysata Blvd. Present were Mr. William Lehman, Vice President of General Mills; Mr* Karas ton Hala* Manager of the Bakery Salas Service Department- end Mr* F* 0* Bussell, Manager of Product Quality Control. 1 had been naked to come to the matting alone after X had suggested that Mr* Far ley of Began along with ?√ß??# The 6.M* pe were wonderful end courteous end very enthusiastic ?╟÷ to know all about Angeiita* s Broad and its sslss record, hut in my aiind, they did not know exactly what to do about tying up with this project, even though tkap have had tranendous experience with similar products* 1 listened to the officers talk about tho bread and waited until they had aakad me ay ideas before 1 spoke up* Here again, they seemed only lukewarm as far as tekiag action was concerned until 1 showed them the "Alittle Slice of Long Ago** picture campaign, and also the way we endorsed the cheeks with the Protestant, Catholic and Jewish names listed as such* X believe this sort of clinched the thole deal, for then we started to get down to brese tacks, and out of tho discussion tho foUowix^ points were evolved ss a pretty good basis for all our futura dealings: 1* General Mills would definitely f*fc# to tie up with Aagellta?╟╓s Bread ?╟÷ they have tested the breed ?╟÷ they have seen the pihlic reaction to it ?╟÷ they like our organisational setup ?╟÷ they like the charity they seem to welcome the advertising and promotion holp that ws outlined. I# General mils officers will meet with Began Bakarlss this coming Monday to sat up technical talks sad details, litis will