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ent001424-131

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ent001424-131
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    University of Nevada, Las Vegas. Libraries

    THE ANGELBREAD FOUNDATION T H E SANDS HOTEL LAS VEGAS, NEVADA DUD L E Y 7 10 0 / / about It because he ?·eels it would help in* crease wheat consumption in America - told me the Government is continually after General mils to help Increase wheat consumption - wants to work with us on this * and is setting up an appointment for me to present the whole story to the top people at the Headquarters Office in Minneapolis on July 28?╟≤ The interest of General Hills would involve working with them on national promotion, their helping get bakers to take the Angelita Bread franchise * and X advene* ed the idea that if General Hills would go all out and spend some money on advertising and promotion, perhaps we could make it a prerequisite in our franchise agreements that Angelita*s Bread be baked with General Hills* Gold Medal Flour. This is top*quality flour, the same price as Pillsbury flour which we are now using in Minneapolis, and If we could get general Hills to put over our national advertising campaign, believe it would be worthwhile to give them the incentive of using their flour* A1 Freeman