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ent001379-007

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ent001379-007
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    University of Nevada, Las Vegas. Libraries

    UimiHIIIKIIIIj These new sounds of Louis Prima*s will be heard for the first time ever in the Sands engagement and will then be recorded on his own PRIMAGROOVE label albums. The booking of Louis Prima for the Sands Celebrity Theatre is expected by observers to make the new $600,000 musical showplace a coveted room for other top-flight acts, and Prima will appear in the Celebrity Theatre for 60 weeks in the next year and a half, in the largest and best-paying contract in the history of Las Vegas. Prima has been a favorite in Las Vegas alone for ten years, and on March 2nd will bring a whole new kind of sound and show into the Sands Celebrity Theatre to start what is believed to be an entire new era in Las Vegas entertainment. # # # # 1 1 #