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Digital ID
ent001372-017
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I agree.0 z (0 COLE FISCHER ROGOW, INC.9033 WILSHIRE BOULEVARD BEVERLY HILLS CALIFORNIA ?· CRESTVIEW 5-0135 Sands Hotel Las Vegas, Nevada Dear Al: X have enclosed 2 alternate layouts for the Louis Prima ads and table tent. As you can quickly note, we have made the revision that we discussed over the telephone - turning the trumpet so that the mouthpiece appears in the upper left of the ad and the bell of the horn comes down at an angle. Putting the trumpet in the position shown on the layouts gave us the extra room needed to make Prima1s name much larger than it was in the original layouts we sent you. The only basic difference between layouts C and D are Prima1s picture. In layout C we use a head and shoulders - quite large. In layout D we use the photograph down to the waist - just cropping out the right arm which was holding a trumpet, as you will recall. Both of these layouts look good and I think both you and Prima will be happy with them. We did not make another layout on the table tent as it would be almost identical to the ad layout. Instead, I have enclosed a piece of yellow/gold zipatone. By laying the zipatone down over the layout you prefer, you will quickly see how the table tent will look. I will do nothing further on this project until hearing from you. u > Q < February 4, 1966 Mr. Al Freeman Rudolph Perkal Vice President RP:hk new york office: 660 MADISON AVENUE NEW YORK 21 NEW YORK PLAZA 1-1780