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NEW YOEKrJf. W DEC 19 !9S?· intaan(amwaylHG[veawal By ALAN JARLSON / Las Vegas, Dec. .18. (15-16). And in the instant it took the celebrants to blow out the birthday candles* all of: the hoopla-inspired, show - biz-larded SStement conjured in past years to gravitate international attention to this neon-hued oasis .suddenly became distant memories For here, simply enough, was a party to end all parties. The bash started shortly after midnight Friday when some 640 celeb guests, dolled up in minks and blackties, glued themselves to l bonded booze and a show headed tl up by Danny Thomas, Frank Sina- h\ tra and Jerry Lewis. The guests-- w who included VIPs and stars from hi H'wood, cattlemen ancfeoilaienfrom uj Texas, playwrights. and financiers neUrom Gotham, and just about any- bllbody who could wangle one of H those mammoth 8x10 invitations?╟÷ * Sands, Las Vegas Sands Hotel's'Fourth AnniversaryShow, starring Danny Thomas; Frank Sinatra tmd Jerri/ Lewis, with Judy Scott, Bob DeVoye Trio, Chuck Nelson, Copa Girls (12), Antonio Morelli Orch (14); by mvita- ow| tion only. . T ?√ß^ were imported at a total cost to the J Sands of $100,000. But as hosts gas3 Col Jake Freedman and Jack to\- ?Σ≤e tratter pointed out, there was an ?·"? obvious target motivating this stag- ^Hgering outlay; glamour and excite- HfiaSnt- which! with a little uck ??^jmight be parlayed into a bundle of :PaS favoring the house; not to S mention the headlines that with a - 1 little less luck, might be grabbed Sioff! to point up rather significantly stolthat Vegas, or at least the Sands, ^tSrn^ho%t after the blowog ??mCtgot underway, however, Gal Luck j show in the casino was casting her pro- 1 3ij!verbial smile on the players At 1 felltbis hour, the poddy was well on 1 mouhits way towards costing the Sands 1 evoSa cool half -million bux. .But, as I Sdt Entratter pointed out in typically I Italy eloquent Las Vegas parlance, So 1 ft alii what? Since the San^ opened ml The 1952, we've laid out $35>04^000~ I M^lan average of $24,000 a day-to 1 pointn operate all phases of the Sands I Si So what if it costs u^ a. few more 1 ?√ß?√ßtti*Abucks Our grand opening cost a I a reo bundle too, although judging from SinS the action at the tables this is show liable to cost us even more, adverti Old Man Percentage finale The 1952 ribbon-snipping bit saw unfivitthe Sands drop $280 000 on the reason long green tables. However as gate oi age would have it with most things inundateven a gambling saloon cani get last she better with years. Having circled way ab( the clock from the Friday midnight Sinatra kickoff, the Sands had overcome stage. I the critical point nvthe casino, recouping most of its losses. The SnJ score at the 24th hour stood only ioced t( $125,000 in the red But, asEn ?·itis an tratter intoned, "So what.' JX- a /at the b The Sands has easily *ifc>me Gnnefr the factor to which most natives expfafne look to as the reason for thej boom ed? act! that skyrocketed Las Vegas to that Wnisnow w.k. fame. In reward.the showmai Sands has been able to count its night th earnings with the knowledge that to%PPe it is among the three major^oney- (and tol makers (the Desert Inn and the up) witf Sahara being the other two) on Thomas, the Las Vegas Strip. The Sa The blue-ribbon Perfo?Σ≤a?Σ≤* . the otl staged in the Copa Boom for the . Vegas | ^Continued on page 66 day nign*l_^?╜OT^flTersr7rT3iHstmas j benefit (starring most of the town's | acts) at the New Frontier was | played to an audience of white tablecloths because everyone followed the crowd to the Sands. Who WASN'T There Leading "the celebs into the Sands was a rathey^impressive list . Hollywood who's whos, includ- ig Lucille" Ball & Desi Arnaz, lyne Mansfield, Esther Williams Ben Gage, Loretta Young, Ray athony & Mamie Van Doren; ack Lemuion, Peter Lorre, Mar- pe Dietrich and Kim Novak. La ietrich's visit to town followed I the heels of a letter from GVA to the Tropicana Hotel that vised the recently completed blti-million-dollar resort that if [didn't execute its contract with ss Dietrich by Dec. 27t,.the ho- ''s owners would fall heir to a >,000 lien. The contract, inked [eral months ago by Monte Pro- ', pages Miss Dietrich to a three- *k engagement at $25,000 pet [?╟≤ting Dec. 20. A clause in the 115 xjcy.. _,\j. /\ uictuse 111 xne , gave the hotel a latitude of :n days either way, but there 1 no clause voiding the contract bid. the hotel fail to jopen been Dec. 13 and Dec. 27. How r, it was learned that George kd of William Morris Agency, also was named on the guesc is negotiating with the Sahara would give the hotel Miss jrich's services for three years. I Tropicana holds a two-year ract with the actress, and now been given the opportunity of Ising Miss Deitrich in return 1 release of the pending lien. Lost: Mink Jacket ??o joining the gang that cer- r was all there, were Harry L Columbia, the' Nate Blum- , the Abe Lastfogels, Irving , Michael Curtiz, Charles (not Vidor, Marvin Schenck, Jo- Tapps, Charles Weintraub, y McHugh, Jimmy "S&tygue* ~ and the Freffdtfe HnlK&^ffs. latter, incidental^#^?║; the bnes to show up (among the sans formal dinner dress?╟÷ bink and dinner jacket was nroute from Gotham.' LAff^SPORTS EDITION LAS VEGAS, NEVADA, FRIDAY, JANUARY 4, 1957 TEN CENTS SIXTEEN PAGES ^Million Project ->ns at Wherry AT LEAST THIS BUS WILL RUN ?╟÷ A group of University of Iowa students seem grate- fid for ?? trouble-free? ?b*p? ride around the jfroiinds of the Sands Hotel with Jake Freedman, hotel president, after a hectic Rose Bowl bus ride that Involved more hitchhiking than riding. & ~ fyff^f^ WY^jts^%'^xk i* ?&!? If ^'-^^C^s^^^ ^IP^^-t^^ra^^ -?╟≤< Hotel Aids lowans m r* Rose Bowl Woes By MAC DOVER Twelve young. University of jlowa students can well consider themselves as minor King Mi- pases. Not?½at everything they jtouphed turned to gold, but When they started arriving in Las Vegas Wednesday night ftheir week-long spell of bad iluck began to change for the better. Their good fortune was in choosing tpmeet at.the. Sands Hotel for supper after leaving their ailingjfeose Bo\ylbus. ju?║t \vest of Victorville, Calif. A member of >the Sands staff overheard their tale of woe ahd after the story made its way to ^WOpSilverGive^ J^aijby Las Vegas Hotel Bj^^iinc^Jorrespondent LAS VE&$?? Jan. 1?╟÷A Las Vegas .luxu^pbptel last night started vdis|pgyting special gifts to^New Year's.Eye celebrants and ended tjpTgaiH^g for eXtra-police to hanmfe^e; rush; The gifts ?╟÷ a shiny silver dollar to everyone who entered the Sands Hotel-?╟÷started at il:30p.m Owners Jake Freedman and .laek^Entya^rjaid tfaey gave away '$%QQ0. . ,, /The bonanza, went to^ about 3500 guests.in'i'estaurantSr and casinos of?╜the hotel^ who received the good-luck gift'frbni' waiters and cocfefaiis* waitresses wh??. elr?Θ╝uiejted v$th trays oyea^^t^^-it^ Silver dollars. l^^^^P^A^- Some :t^ women-^i^^i the hoteFg Cfopa Room'g^t sa|- in I^S^tfSaOTpB^'M?√ß;|rBjw';_ dollars each* 1" &'^y^^_g. t_\W ^Atfirgt, hotels gustfds im* tfibuted the Silver dollars-^* ?√ßone at a time?╟÷from huge silver-filled barrels*. But as word spread through Las Vegas, fbm guards replaced .the. bar.r^fa with' closely guarded bags holding but $1000- ea$?· ' ' Jake Freedman and Jack Entratter 3thihgs began tov. happen. :.The;groupj eight in number at that time, were invited to remain at the gands as guests of the botel until" arrangements could be made to send them baek to Iowa City, Iowa, by the desert resort. Over a big meal in tiie Sands Garden Room last night the youths told some of their experiences -?╟÷ that started with the hiring of a. bus to make the trip to the Rose Bowl game Jan. 1. ?√ß; .. . h*-*'> . The first mishap came: ' in Amarillo, Tex., on. the trip west when &ftj bus. "blew up.*' In order toj^e the game,.the students bega^ hitch-hikinig%nd the bus caught up with, them .^n Califorrfia^ Wednesday m 0 rni n gi they again boarded their trusty||g;eed for the 21Q0-mile tyip .honwahd after coming through IJaJon