ent001320-136

Up and Down Broadway By Jack Gaver United Press Staff Correspondent Neer York ?╟÷(UP)?╟÷ When toda t&mu perf ormers start yarna knew it| pays the most raoney^ and iha ated out there in the desert xuakes an Of course* a performer, no matter how much he is paid ?╟÷ and s runs well into the thousands weekly for the top stars ~ can leave salary and his extra shirts in tha torn, if he doesn't control his fenturesomo naturei Leralizad J a day. ps res or Ling in every form flourishes there ?╟≤each their heit in the seven area known as ?╟≤The Strip. * It is AiWU; 1st fall, and then 1 As the nati $j|500f000 prope^y 9) 0? those such eason when two ira was the first to open* Its hm shortly before Christmas, resort palace5 She.Sands is a it was desert a little * ago??pfeke SroGctaej&j a quiet little man who has one iic Texas (Houston) backgroundsj was the leading sjii^it in its creation bM runs it in cooperation with Jack 1^ Entratter. <JtlL ens PRESS CLIPPING BUREAU Established 1888 San Francisco Portland - Seattle New York, N. Y. Variety DEC 952 Heigh Ho Silver-amWeDow Cabs Las VegasgDec. 23. japermen, mag writers, fFomJPoIIywood, New York, Kd Hojjston, for the "official" Hotel Jiere. Filmsters were im- . teTTjjir glamor. iay previpis (15) was mainly for lo- jP glom. |mly the slot machines were wO Las Vejfans gave the machine handles . Airlines transported some . photogs, and newsreel came J Chicago, San Francisco, preem Tuesday (16) of 1" ported to give the spot j ^The informal calites who were j available for play i considerable exerj^. ^HS?? <hat the ne^iesjeould gamMe with comparative mental ease, each 'was giveinJI lejlfher bag Containing $25 silver dollars. The scribes, beingjrn ejjlfieal bunep generally, dropped most of this at |h. the gands tajpes, and some^vent iinto their pockets on their own, ^fearing thawhe*Swfeei \^gind suffer a loss otherwise. In additifp to^he coinoutlay, each was ggivesrsa cffijjirWhich entitled himtfot ohlyt0n!he courtesies of the house ImIPto the rides foTr^ife-fiA tw*^rys in Yellow Cabs. There beinjjfew shopping facilities fflb^liilrarea, the cards! were widely usegf^ahdT1 savlrJgi"^- were considerable since cabs here have meters which go faster than a roulette wheel. However, the expensive publicity is expected to pay off handsomely. The flackery headed by Bud Granoff, operating out of New York, and Al Freeman, on the scene, channeled the major flow of publicity to the important financial and film centres from whence the Sands expects to attjract most of its coin. Co-owner Jake Freedman has a personal following oi Texans that can keep the place going. Moreover, it's reported that some oil money went into this $5,500,000 edifice. The fuel boys are expected to pump back enough money into this enterprise to make it pay off in short order. Freedman stems from the Houston area, where he built oaf ot the most elaborate mansions. Its Mgh walls were patrolled by armed guards and dogs and on^y the moneyed elite were able to get through the cordon. Coin made there helped line up the money that went into the Las viegas showplace. The layout is one of the mos$ elaborate in Vegas. According to general manager Jack Eafcatter, the cost of running the casino and dining rooms (talent extra) runs to $14,000 daily. Spot con- tains 200 rooms and if opening if estivSies are any indication, it's likely to have an SRO roster mttst of the year. The Sands is geared for the tall money. Designers provided for a small but elaborately equipped casino containing only one crap table and one roulette wheel. ; Golden Key room is designed to accommodate the syndicate bettors. It's the room to which Nick the Greek will be rushed up toswhen he's in town. Nick, one of the best publicized gaj^riers in the country, was a constant visitor at the opening. tiaye^BHIk :\-Jm The influx of - gambl*j|yfa?·ped?╟≤ m&gpotr get on its feet quickly. House dropped a reput?╜^S00,s^Q^tthe beginning, but recovered completely by the folloi^^^^aymitjoon was on,it#si$y to paying off. Wilbur, Clark's DesliPfhn pameff completely i?||ix" months. That's how quick amortization sets in if spot is successful. The living quarttec&jrf the hotiel are set apart from the>casino and nitery. Housing tMp&v.gsftp^ate,^buildings each named after a racetrack. MayJ>e that's toTetpe $2 Bettor feel at home. ?╟≤Oh, yes, there was a show4jQPiit?╜%t hunk, at it <see separate M 9m ?· n in >