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GEORGE S E 463 Atlantic Corpus Christi, Texas January 23, 1957 General Manager The Sands Las Vegas, Nev. Dear Sir: Very shortly a new TV quiz show "WIN YOUR VACATION?ǥ will be going on the air here in Corpus Christi. As the title indicates, the program will promote travel and award attractive travel prizes to Corpus Christi people. The size and worth of the prizes already secured, plus the cooperation of the airlines of this country, insure that "Win Your Vacation" will meet with a most enthusiastic audience response. On network television, quiz programs of every variety are drawing the highest listenership ratings. Never be- fore has a local quiz show offered prizes of such magnitude. Throughout the coming three month period we would very much like to award 6 trips to your hotel of one week each to our various winning c onte s t ant s. Enclosed you will find an outline and general format of the "Win Your Vacation" show. It was prepared for the local sponsorship and should give you a good idea of the procedure of the program. We will be offering three trips per weekly broadcast. Thus, when the week at The Sands is one of the prizes, you will have an entire half hour of television time promoting your hotel. Pictures of The Sands will be shown the Corpus Christi audience, and it will receive in- numerable mentions throughout the entire program. Las Vegas, being Just hours by air from Corpus Christi, offers the perfect playground for vacationing Corpus Christians, and pictures and information about your establishment would induce many a vaca- tioner to visit The Sands and more than pay you for the accommoda- tions given away on "Win Your Vacation". I can think of no more powerful or inexpensive way to publicize your hotel. "Win Your Vacation" takes to the air during the first part of February. We are most anxious to have The Sands as a participant on the pro- gram. Will you please advise us immediately as to whether or not we may include you in our travel award plans, and, if you wish to par- ticipate in the "Win Your Vacation" show, how many "week" accommoda- tions for one you will give us to be awarded on "Win Your Vacation".