ent000984-146

cMlP ttf?·MA/V COMPANY * *% pub f/cists 9/29/57 Mr* Paul Frillman HARSHE-ROTMAN INC 50 V, 57th stmt New York, 19 Pear Paul, Your promotion on the National Association of And Chains Convention in Washington sounds good, and Nr. Jack Sntratter has 0K*d the prise of a "week at the Sands Hotel" to run froa a Monday thru Friday. Z would like the enclosed picture of the Sands front used wherever the nano Sands is used to naintain the ease these, and would appreciate copies of all brochures, printing, lapel badges or anything else that will advertise the vacation. I am enclosing a sailing piece issued by the Advertising Federation of America for their convention in Heaphis as a guide to the type of play we believe fair and mutually beneficial. This is the first of S such pieces, each playing up a picture of the Sands and the vacation. Note also that they picked the Sands am the vacation place for the winners, even though dinners are given to the winners for shows at the other hotels. Your lteas A, B, and C sound good and would appreciate copies of this work. On D, we don't think it would help to provide Sands costume, and would prove too costly. If the models wear the lapel badge themselves with the artwork of the Sands on them, that would be fine. On E, I am enclosing some pictures of the Sands for possible use in your display booth so show people the kind of place they would vacation at, and to help dress up the space. The vacation would be tor a couple, from Monday thru Friday, for room accommodations and meals. We cannot include beverages, gambling expenses, payouts, etc., for Obvious reasons, but 1 believe it will make an attractive prise. Let me know how else we can help with this promotion ?╟÷if possible, we would like to get the pictures you no doubt will take of the shindig for our files and use in our SANDS TIMES house organ. One more idea ?╟÷* if you stamp and address the invitations, we could mall them from here to give them a Yogas postmark,