ent000984-057

LESTER GINGOLD Sears, Roebuck and Co. MEMPHIS 1st Lieutenant Governor MARTIN i. JOHNSON Martin Johnson Advertising MOBILE 2nd Lieutenant Governor ROBERT D. HESS The National Bank of Commerce NEW ORLEANS 3rd Lieute int Governor CHARLES E. B. GORDON Pepsi-Cola Bottling Co. NASHVILLE Secretary WARREN E. BILLINGSLEY Warren E. Billingsley, Inc. MEMPHIS Treasurer MARILYN M. ALEXANDER Lowenstein?╟╓s MEMPHIS Convention Chairman ?╟╓STAN TORGERSON WMC Radio Station MEMPHIS August 2, 1957 Mr. Al Freeman Public Relations Director Sands Hotel Las Vegas, Nevada Dear Al: Yesterday I phoned your office to advise you that on October 11, 1957, we are holding a "Las Vegas Night" at the Hotel Peabody in Memphis as the crowning feature of the Deep South District Annual Convention of the Advertising Federation of Ameriqa. I AM CHAIRMAN OF ENTERTAINMENT FOR THIS AFFAIR, AND THIS IS MY WAY OF THANKING YOU AND LAS VEGAS FOR THE GOOD TIME MY FAMILY AND I HAD WHILE YOUR GUESTS AT THE SANDS. ThIS IS WHAT WE PLAN TO DO. We WANT TO DECORATE THE ENTIRE BALLROOM OF THE PEABODY Hotel to resemble Las Vegas and a casino, preferably the Sands Casino, but it could be a joint sample of cas i nos, '* Str i p ?╟úhotel promotion. We will need dummy palm trees, blowups of the Strip and downtown Las Vegas and all the other material to make this a gala affair. We have the permission of our attorney general to use roulette wheels, dice tables and slot machines and any CARD GAME. We ARE GOING TO GIVE EACH PERSON WHO ATTENDS THE CONVENTION $500.00 |N STAGE MONEY. THEY WILL USE THIS STAGE MONEY AS A "NEST EGG" TO GAMBLE WITH. WE HAVE MADE ARRANGEMENTS WITH SEVERAL LARGE MANUFACTURERS AND WITH LOCAL MERCHANTS TO PUT UP SEVERAL MAJOR APPLIANCES SUCH AS TV SETS, WASHING MACHINES, ELECTRIC RANGES, REFRIGERATORS, TAPE RECORDERS, RADIO SETS, LUGGAGE, ETC., AS MERCHANDISE WHICH CAN BE PURCHASED WITH THIS STAGE MONEY. We ARE TRYING AT THIS POINT TO GET A NEW VOLKSWAGEN ROADSTER AS PART OF THE PROMOTION, IN OTHER WORDS IF A PERSON HAS A LOT OF LUCK AND ACCUMMULATES A LARGE PILE OF STAGE MONEY HE THEN CAN GO OVER TO THE SHOP, WHICH WILL BE AT THE END OF THE 'BALLROOM, AND BUY WHAT HE WANTS WITH IT. IN ADDITION TO THIS WE WANT TO HAVE SOME VERY ELABORATE OR SOUGHT AFTER DOOR 7th district member clubs: ATLANTA, GA. ?╟≤ BATON ROUGE, LA. ?╟≤ BIRMINGHAM, ALA. ?╟≤ CHATTANOOGA, TENN. ?╟≤ JACKSON, MISS. ?╟≤ MEMPHIS, TENN. ?╟≤ MOBILE, ALA. ?╟≤ NASHVILLE, TENN. . NEW ORLEANS, LA.