ent000983-023

P*- Ben Goff stela - page 2 - October 5, 5* &&<*&> promotions. A popular Chicago disk jockey Is going to do a tao to three month build-up os L&s Vegas on a daily show basis* He have narrowed the field down to either Jim Mills or Eddie Hubbard, two of the ?½???½* popular* A definite decision between the two will be made within the week* Anticipated expenditure $600. 6* Television .rayoaio tions. At the moment three are in the hopper, and it is anticipated that all three will *jeH?╜. a. The Danny 0*Seil show, daily Monday through Friday one-hour noontime show, plus one-hour nighttime show Friday night once a week* This Is a show that we anticipate the giving away of the 1,000 silver dollars or equivalent* By equivalent, it is meant that our present thought is to do a second honeymoon type of thing so that it can fit in with the format of the stow in a more natural manner, rather than to do it on a 'contest gimmick. This way the winner of the 25-word or less letter contest would receive a second honeymoon for himself ??ud spouse* This would automatically' delete small?╟÷fry as parti- cipants* They would be flown to has Vegas and receive five or six hundred in silver dollars* This would be gbamicked up by having the winner come down awl count out the silver dollars in the Ticket Office with resultant publicity and exposure. b* Polk Brothers, one of Chicago*s largest merchandising firms, has 10*00 to 11*30 p.m* once-a-week movies, and Hr. Gleason, Chicago Sales Representative, is negotiating with them at the moment* It Is anticipated that the cost will be #500 with an approximate two to three month exposure once a week. o* Libby Furniture stores has a similar one and one?╟÷half hour ^ 10*(XS to 11*30 p.m, television show on Wednesday nights* Mr* Messina, who handles this account, is in negotiation with them at the present* Anticipated cost ?╟÷ #500 - $700. j 7. Direct Sail. a* Direct mail pieces have been prepared and are in printing now to be mailed out the week of the 18th to almost 12,000 names on the Chicago sailing list* This is a topi-drawer list, and the awning Is beamed toward an actual potential for Las Vegas business* Estimated coat ?╟÷ $475* i