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MINUTES OP THE PROMOTION COMMITTEE MEETING AUGUST 28, 1961 Present werei Al"Freeman* Chairman, George Albright/ Eugene Murphy, Al Adams, Charles Unser#'Dick KanttSslis; Dick Odes sky, Wayne Redd, Harvey Diederich, Ray Culley, Sam Boyd, Jess Goodman, Larry Decker, Hank Kovell, Charles King, Cloyd Bennett* Rick Williams, C* Olson and Jack Pepper* 1* National Advertising and Pronation Projects Sam Boyd reported, as previously-promised, that all Livewire money is being deposited in a separate bank account with expenditures, with the exception of the News Bureau, to be authorized only by the Promotion Committee* George Albright said the thinking of the Fair and Recreation Board is in line with the Promotion Committee of establishing a factual image of Las Vegas through an advertising campaign* He said it would be recommended to the Fair and Recreation Board they match funds of the Chamber of Commerce up to $100,000 for the fundo A concentrated Livewire and Membership Drive by the Chamber was outlined by Sam Boyd* 2. Showbusinesa Illustrated* Dick Lewis and Dennis Stock of Showbusiness Illustrated requested hotels supply them with show girls with unusual hobbies or occupation* All present agreed* 3e"" Diner*s Club proposals Irving Parker, assitant to the president of Diner's Club Inc., proposed a special edition of the Diner's Club magazine completely devoted to Las 'Vegasv.. Promotion Committee to supply editorial content and cost of black and white and color reproductions* Parker outlined' distribution for captive audience-* He'estimated a 60-page edition with a February publication date* |A1 Freeman.appointed a committee of Eugene Murphy, Chairman^ Wayne Redd, Lee Fisher, Hank Kovell and Jack Pepper to prepare and outline editorial content* Parker said that' the west coast" advertising manager would be calling on the hotels for"ads in the magazine* He said, however, the special edition would be published regardless of advertising* 4* Chamber of Commerce brochure*. Crosby DeMoss submitted roughs on the new Chamber of Commerce brochure* Several revisions were suggested with Al Freeman volunteering to work with Crosby on the revisions* Dictated: By Jack Pepper JP'mak 30