ent000964-006

national retail hardware association comprised of thirty-seven state and regional hardware associations and Canada 964 north Pennsylvania street Indianapolis 4 ?╟≤ indiana president H. H. MEYER SHAWANO* WISCONSIN Wisconsin, illinois vice-president L. A. LUEDTKE FAIRMONT, MINNESOTA minnesota, north dakota south dakota April 16, 1956 Mr. A1 Freeman Freeman Company Public Relations kh$ South Beverly Drive Beverly Hills, California Dear Al: managing director RUSSELL R. MUELLER , advisory committee A. B. HILL PORTSMOUTH, VIRGINIA Pennsylvania and atlantic seaboard Virginia, west Virginia JOHN T. SKOLFIELD GARDINER, MAINE Connecticut, new england new york This is a belated acknowledgment of your April 3rd letter in which you confirm the arrangements for our Jackpot Prize Contest winner. We are delighted with the arrangements and will certainly plan to make it a continuing event, and make the Sands Hotel our official prize winner?╟╓s hotel each year. Next year we can give you the ?╟úfull treatment3 * * * * * * * 11. ROBERT H. WESTBROOK RIVERSIDE, CALIFORNIA California, pacific southwest directors G. W. ASPINWALL HAWKEYE, IOWA iowa Your point six in your letter asking for a run down of the promo- tion efforts we can extend presently can?╟╓t be answered in full at this time, but the following outline will indicate what we are presently planning. We will extend every advantage to expand this promotion effort as occasions develop: JOE B. BAKER MCGEHEE, ARKANSAS arkansas, louisiana Oklahoma tri-state, texas K. O. CAYCE, JR. HOPKINSVILLE, KENTUCKY Indiana, kentucky FREDERICK J. GARTNER WYANDOTTE, MICHIGAN michigan CARL E. GRAEFF DAYTON, OHIO ohio MELVIN KRAEMER MARYSVILLE, KANSAS missouri, nebraska western A. R. MANNO MEDFORD, OREGON intermountain, montana, mountain states, north coast pacific northwest GEORGE M. SILCOX RIDGETOWN, ONTARIO Canada RUPERT B. WATSON ATMORE, ALABAMA alabama, carolinas florida, georgia mississippi, tennessee Publishers of HARDWARE RETAILER 1 - We are planning a double page spread in the May issue of HARDWARE retailer, outlining the benefits for the Jackpot Prize winner (ii.8,000 copies). In this we will include reproductions of the drawing you sent us. We will, of course, play up the fact that it is at the Sands Hotel in Las Vegas. 2 - We have selected a Miss Hardware Week, an attractive miss who will be used in our publicity shots in con- nection with our prize contest and straight news releases. We will photograph her against a background of a blow up of the Sands Hotel entrance when she officially draws out the winning number for the Jack- pot Prize winner. 3 - We will devote a considerable amount of space in our Hardware Week report to the Jackpot Prize Contest and ' illustrate the Sands Hotel, and in the copy designate the Sands Hotel as the luxury resort hotel where the Jackpot Prize winner will spend five days with his wife. This will be printed as a 32-page insert in HARDWARE retailer (lj.0,000 copies)} will be reprinted as a mailer for the Association (5??000 copies). This will be further reprinted as a mailer for the Saturday Evening Post (l5>000 copies).