ent000961-032

RATES: Black/White 2-Color 4-Color Page $6,000.00 $6,200.00 $6,500.00 % Page 4,600.00 4,800.00 5,100.00 V2 Page 3,450.00 3,650.00 3,950.00 Vz Page 2,400.00 2,600.00 2,900.00 COVERS: 4-Color 2nd or 3rd cover 8,000 Back cover 10,000 All covers non-cancellable. Back cover 4-color only. Bleed: No additional charge Inserts, furnished by Advertiser: Rates upon request. Special position: 10% of black/white space costs. COMMISSION AND CASH DISCOUNTS: 15% to recognized advertising agencies. 2% cash discount if paid within 10 days from invoice date. Billing date: First day of month of issue. MECHANICAL REQUIREMENTS: Inside Pages: Printed web offset, high-quality coated stock. Offset positives preferred. Film negatives and scotch prints acceptable Progressive proofs pany all 4-color ads. to accom- Covers: Printed letterpress, 4-color plates gressive proofs requested. Halftones: 133 line screen preferred. and pro- Ad Sizes: Width Heiglit 1 Page 7-7/16 10 2/3 Page 4-7/8 10 V2 Page, Vertical 3-5/8 10 V2 Page, Horizontal 7-7/16 4-3/4 Vz Page 2-5/16 10 Bleed page ?╟÷ full page only 8-1/2 11-1/8 Trim size 8-3/8 10-7/8 For bleed sizes, keep all illustrative and type material not intended to bleed V2" from all sides to allow for trim. Printed on high-quality coated offset paper stock. Off- set positives requested, right reading emulsion side down for deep-etch plates. Two or more sets of pro- gressive proofs on white enamel using standard pro- cess colors. Center marks requested. Halftones: 133 screen preferred. Saddle-stitched. ISSUANCE AND CLOSING DATES: Published bimonthly; issued the first of January, March, May, July, September, November. Space reservation closes twelve weeks prior to issue date. Inside pages printed offset: Black and white or two- color offset positives furnished nine weeks before issuance. Complete four-color positives furnished ten weeks before issuance. Letterpress conversions, color separated reproduction proofs or scotch prints eleven weeks before issuance. Covers printed letterpress: Letterpress plates for cover ads furnished ten weeks before issuance. CIRCULATION: TWA AMBASSADOR will be placed in every seat pocket of all TWA flights. The TWA seat loadings in 1968 will be approximately 15,720,000. Each issue of TWA AMBASSADOR magazine will have an average audience exposure of 2,620,000 in 1968 and approxi- mately 3,000,000 in 1969. Other mailings and promo- tions will deliver a high-quality bonus circulation. Press run: 800,000 average, per issue. EDITORIAL AND READER PROFILE: TWA AMBASSADOR is edited for TWA passengers. Feature articles and regular departments are written for top management executives, professional men and world travelers. TWA AMBASSADOR provides busi- ness news, ideas and trends, along with entertaining editorial matter on sports, personalities, humor, fash- ions and travel. Also included is inflight information, TWA route maps, and Sight and Sound program guide to assure passenger interest in the publication. GENERAL RATE POLICY: Publisher reserves the right to limit amount of adver- tising and to reject any advertising. Orders beyond 3 months at rates then prevailing.