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ent000960-068
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I agree.WCCC AM?╟÷129 WCCC FM?╟÷106.9 RADIO THE ELEKTRA BROADCASTING CORP. Corner Main & Asylum Streets?╟÷ Downtown Hartford, Conn. 06103 (203) 525-6648 January 4, 1968 Mr. A1 Freeman Promotion Director Sands Hotel Las Vegas, Nevada Dear Mr. Freeman: Mr. Arthur Fischer at your advertising agency in New York City has suggested to me that I contact you concerning the following promotion on WCCC. We would like to run a "Big Spender?╟Ñ promotion where WCGO takes a winning couple for a 3-day trip to the Sands Hotel in Las Vegas. We will ask our audience to send a card to Mike Connors, our ?╟úBig Spender?╟Ñ personality, for a chance in the drawing which will determine the winning couple. WCCG will mention the Sands Hotel in the context of the on-the-air promotion 504 times in a four-week period. WCCC also will provide $1,000 worth of air time for the Sands in return for a $1,000 due bill to be used by the winning couple and WCCC personalities. I would like the due bill to include rooms, food, and beverage. I would appreciate hearing from you at your earliest convenience concerning WCCC1s "Big Spender?╟Ñ promotion. We would like to have our winners at the Sands Hotel the weekend of February 23rd, 24th and 25th. Thank you. Cordially, ELEKTRA BROADCASTING CORPORATION General Manager AJE/md